harnessing user behaviour and ai to reverse …...2018/03/05 · ezyinsights linda nieuws tresmedia...
TRANSCRIPT
![Page 1: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/1.jpg)
Harnessing user behaviour and AI to
reverse engineer filter bubbles
![Page 2: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/2.jpg)
The fastest content discovery for newsrooms & publishers.
![Page 3: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/3.jpg)
Who do we work with?
![Page 4: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/4.jpg)
What happened in 2017?
1. FB influencing opinion wasn’t ‘crazy’2. Fake engagement took over the USA (and
no one noticed)3. Further polarisation4. Filter bubbles became Filter prisons
![Page 5: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/5.jpg)
![Page 6: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/6.jpg)
![Page 7: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/7.jpg)
From 46kTo 8.4kLikes
![Page 8: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/8.jpg)
Extreme, controversial and fake news is rewarded by design
![Page 9: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/9.jpg)
Alt Right spokespeople have become publishers
![Page 10: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/10.jpg)
Popular ones
![Page 11: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/11.jpg)
Q. How can we see what Facebook hides?
A. Using a lot of data
![Page 12: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/12.jpg)
Data included in our demo:
48,050 of the top FB pages~500,000 posts
200 million users3.3 billion data points
![Page 14: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/14.jpg)
No obvious groups emerge
![Page 15: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/15.jpg)
Very limited exposure to mainstream news sources
![Page 16: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/16.jpg)
Comparison with NYT audience
Mainly news outlets
![Page 17: Harnessing user behaviour and AI to reverse …...2018/03/05 · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER](https://reader035.vdocuments.net/reader035/viewer/2022071000/5fbc847108989501233ef17c/html5/thumbnails/17.jpg)
In Conclusion
● Uncover popular filter bubbles ● Distribute along a spectrum
● Compare audiences