How did you use new media technologies in the construction and

research, planning & evaluation stages?

The internet was one of the major ways we used media technologies to our advantage in the research and planning stages of our coursework. We used the internet to watch various types of adverts, in class and at home, on YouTube. This was done to help us generate the generic conventions of adverts and develop ideas for our own one. From this, we created storyboards to help us visualise the concept of our designed adverts. This helped us to go to the location of where we were going to film and know exactly what we were going to shoot on location with ease, with the different types of shots, angles etc.

The small and portable DV cameras were used for shooting all of our adverts. These were useful because they were very easy to carry around and not large at all, meaning we could carry the camera around from location to location without any hassle. In addition, the cameras could easily transfer the video files to the Macs using a simple USB cable. This was a great advantage as we could quickly readjust a shot and then upload it to the Macs within a few minutes. However, the camera’s batteries ran out very fast, so it was quite inconvenient as we had to bring a charger home and recharge the camera every time before we went out to film.

Canon Legria FS306

Using iMovie on the Macs for editing was useful because there was a clean and easy interface which was very easy to use, dragging and dropping the video clips into the timeline. It was also useful because you could preview the resulting video, while applying effects, in real time, not having to wait for any rendering. In addition, with iMovie, extracting the audio from the camera’s video clips for the radio advert was done with complete ease. However, iMovie was limited to the fact that we could not layer a picture of our Rhino energy drink logo onto the actual video clip.