harper’s bazaar is a
TRANSCRIPT
M E D I A – K I T 2 0 2 0
Harper’s Bazaar is a must-have for every woman!
The audience of Harper’s Bazaar is millions of sophisticated women all over the world who have their own point of view regarding style and fashion.
Elegancy and extravagancy define individual sophisticated style of Bazaar. Bazaar’s fashion stories have always been simple but chic at the same time for more than 153 years; the simplicity of the Brassai’s photographic language and the power of the Avedon arts are enchanting.
Harper’s Bazaar is able to fulfil the cherished desires and to update the life of any girl!Harper’s Bazaar is being issued in 46 countries. More than 3 million people read it every month!
H A R P E R ’ S B A Z A A R
H A R P E R ’ S B A Z A A R
250 000 social
network
200 000audience in Russia
AIR
86 000audience
in MosvowAIR
3 000 000 unique users
bazaar.ruGoogle Analytics
SOURCE: MEDIASCOPE, NRS-RUSSIA 16+ СЕНТЯБРЬ-ФЕВРАЛЬ’20
SOURCE: MEDIASCOPE, NRS-RUSSIA (16+), MAY–OCTOBER 2019
AGE 16–19 12%20–24 10%25–34 31%35–44 20%
33 years old the average age of harper’s bazaar
61% with income above average and high
72% women
R E A D E R S H I P
3 500 000 brand audience
Married
Every day internet users
Have children
Have a car
Shopping Center buyers
(at least bimonthly)
Have a country estate
Higher education graduates
Gym members and beauty salon clients
Visit restaurants/clubs
Business owners,
specialists, salary earners
55% 50%62%
69%
75% 77% 68%
92% 72%
63%
R E A D E R S H I P
SOURCE: MEDIASCOPE, NRS-RUSSIA (16+), MAY–OCTOBER 2019
P R O J E C T S 2 0 1 9
OCTOBER NOVEMBER DECEMBER
BIG SIZE
SEPTEMBER
+ KIDS SUPPLEMENT + HARPER SUPPLEMENT TWO VOLUMES
JANUARY FEBRUARY MARCH
+ KIDS SUPPLEMENT
APRIL
JULY AUGUST
+ HARPER SUPPLEMENT + JEWELRY SUPPLEMENT
MAY JUNE
JANUARY Pre-collections
FEBRUARY Best from spring-summer collections 2020, wedding trends, gifts for men
MARCH Start of new fashion season: main trends, events, rules and findings, gifts
APRILBusiness section: russia’s leading business ladies, the latest business dress-code, best books, supplements and devices. k id’s supplement
MAYSupplement Bazaar ZEN is going to become a guide on the way to in yourself. It’s about physical health as well as about awareness, self-development and acceptance.
JUNE
Harper’s supplement is a great initiative of the american harper’s bazaar, which we are happy to take over this year. It is a mini magazine for younger readers, for the generations known as y and z, and for all those who aspire to know what the young are engaged into, what they listen to and what they choose to wear
JULY– AUGUSTThe latest trends and the most wished-for jewels and watches of the season. Pre-collections: the preview of the coming season
SEPTEMBERThe start of the new fashion se ason: main trends, e vents and discoveries. Big size. Fashion Plates
OCTOBERThe l atest fashion accessories of the autumn.Kid’s supplement
NOVEMBER Cruise collections review. Fur. Business section. Harper supplement
DECEMBER Gifts. jewelry horoscope. 2 volumes
E D I T O R I A L C A L E N D A R
E D I T O R I A L C A L E N D A R
IssueBooking deadline
Client’s deadline
Release
JANUARY 30.10.2019 15.11.2019 17.12.2019
FEBRUARY 27.11.2019 13.12.2019 21.01.2020
MARCH 09.01.2020 17.01.2020 18.02.2020
APRIL 29.01.2020 14.02.2020 17.03.2020
MAY 04.03.2020 20.03.2020 21.04.2020
JUNE 01.04.2020 17.04.2020 19.05.2020
JULY– AUGUST 27.05.2020 12.06.2020 14.07.2020
SEPTEMBER 01.07.2020 17.07.2020 18.08.2020
OCTOBER 05.08.2020 21.08.2020 22.09.2020
NOVEMBER 02.09.2020 18.09.2020 20.10.2020
DECEMBER 30.09.2020 16.10.2020 17.11.2020
JANUARY 03.11.2020 20.11.2020 22.12.2020
FASHIONFindings, details, runway reports,fashion trends, accessories, buying guide.
DIARYMovies, theatre, traveling, music,literature, art, gifts.
BEAUTYFace and body care products,hair and makeup, health.
BAZAARLifestyle, fashion shoots,celebrity interviews, interior design.
FLASHLIGHT!People, events, social life in Moscowand across the world.
DISCOVERYTraveling.
C O N T E N T
C R E A T I V E A D V E R T I S I N G F O R M A T S
OPENERSMay 2019
COVER GATEFOLD, INSIDE FLAP
November 2019
INSERT WITH SAMPLEDecember 2019
INSERTApril 2019
ATTACHMENT (CATALOG, BROCHURE,
POSTCARD, SAMPLE)October 2016
S P E C I A L P R O J E C T S
BENTLEY October 2018
VASSA March 2018
TIZIANA TERENZI
November 2019
MANOLO BLAHNIK April 2018
MAXX ROYAL BELEK GOLF RESORT January 2019
90 000 MONTHLY CIRCULATION OF HARPER’S BAZAAR COPIES
6% South
7% Siberia
D I S T R I B U T I O N
BESIDES, THE MAGAZINE CIRCULATES ABROAD, THE FORMER CIS COUNTRIES INCLUDED AN ALTERNATIVE SPREAD OF HARPER’S BAZAAR IN THE BUSINESS LOUNGE OF THE AIRLINE S7.
A SPECIAL NEWSLETTER FOR EACH ROOM IN THE EXHIBITION GALLERIES, BEAUTY SALONS, BOUTIQUES, FITNESS CENTERS.
52,6% Moscow
12% St. Petersburg
11% Volga river area and regions
1,36% Subscription
2% Far East
3% CIS
countries5% Ural
POSITION AND VOLUME PRICES IN EURO*
1/1 page 14 500
Single page in 1st third of the Magazine inc. Findings 16 750
Single page in 1st half of the Magazine inc. Details 15 700
Premium positions Editor’s letter, Content, Must head, Bazaar blog, Cover Girl etc.
22 800
Special positions Backstage, Idea Fix, Timeless etc. 21 700
3rd cover 20 700
4th cover 37 500
Double page spread (DPS) 27 750
DPS in 1st half of the Magazine 30 000
1st DPS 47 000
2nd DPS, 3rd DPS 37 500
4th DPS and further DPS in the 1st tonnel and between special positions 33 750
Price per page in the special section Travel, Interiors, Beauty 10 000
Price per spread in the special section Travel, Interiors, Beauty 20 000
Price per page in special ad section 4 pages min. 6750
Cover gatefold 2/1 47 000
Cover gatefold 4/1 72 800
Inser tion 2/1 27 750
Inser tion 4/1 42 400
1/2 page – address block 8000
1/3 page – address block 5700
A D V E R T I S I N G R A T E S
* VAT 20 % IS NOT INCLUDED
AGE 18–24 17%25–34 14%35–44 19%45+ 19%
4 000 000 monthly visits
3 000 000 unique users
23 000 000 page views per month
further
250 000 followers in social networks
TRAFFIC SOURCESDirect 28%Search 19%Social networks 36%Other 17%
AUDIENCEManagers, specialists, employees 64%Aged 25–44 63%With an income of CC+ 68%With high education 76%
B A Z A A R . R U
PRICES FOR ADVERTISING – WWW.BAZAAR
WebBranding
Billboard 300х600 FloorAd
Mobile versionBillboardFullscreen
Banner in contentFloorAd
300х600 (banner under article)
B A Z A A R . R U
SPECIAL PROJECT
NATIVE ADVERTISING
BANNERS
TRIMMED SIZE OF THE MAGAZINE 210 x 275 mm
FORMATS OF ADVERTISEMENT
PLEASE ADD 5 MM BLEEDS ON EITHER SIDE OF THE AD.
ATTENTION!
FOR SEPTEMBER ISSUE ONLY: TRIMMED SIZE OF THE MAGAZINE 245 x 320 mm.
In preparing the layout for Gatefold and 1st Spread after Gatefold please ask your coordinator
of the magazine for the scheme!
TECHNICAL REQUIREMENTS FOR FILES
We accept files:
1) InDesign (edition not higher CS6) including linked high resolution pictures and logos;
2) Photoshop (TIFF) with 300 dpi for CMYK;
3) Adobe Illustrator (EPS) with 300 dpi for CMYK;
4) PDF v1.4 with 300 dpi for CMYK;
5) The issue prints in stochastic;
6) Spot Color option must be switch of;
7) Stray Points must be deleted and all fonts must be converted to outlines (CreateOutline).
Fonts are not accepted!
8) All files must contain JPEG preview with original hi-rez file;
9) We do not recommend presenting the whole layout in the form of a single halftone image
as it makes the quality of text in the layout considerably worse.
BUT PAY ATTENTION! In any cases we have to restirize your file in
TIFF format if it’s necessary for accepting file by printing house
(if you did not follow some items of technicalrequirement)
FTP.IMEDIA.RU FTP://[email protected]
USERNAME: AD
PASSWORD: POKAZUKA
FOLDER: HARPER’S BAZAAR
T E C H N I C A L R E Q U I R E M E N T S
C O N T A C T S
ADDRESS OF EDITION12, bld. 6, Bolshoy Savvinskiy Pereulok, Moscow, Russia, 119435
Phone: 8 (495) 232-32-00www.bazaar.ru
Editor-in-Chief Dasha Veledeeva
Marketing Director Svetlana Evstigneeva
Marketing Assistant Elizaveta Mayatskaya
Advertising Sales Director Svetlana Dmitrieva
Deputy Advertising Sales DirectorOlga Karachevtseva
Senior Sales Manager Alexandra [email protected]
Advertising Sales Assistan Olga Kvasova