230 Harrier Joan Harned

970.376.1356

Joan@TeamBlackBear.com

www.TeamBlackBear.com

CU STO M

M ARKETI N G PLAN

Why Choose Team Black Bear?

Our goal is to exceed your highest expectations in SERVICE, PERFORMANCE AND RESULTS. Team Black Bear …Experience the Difference!

In order to achieve this lofty goal we have formed the following team to help you through each of your real estate investment needs:

Joan Harned - REALTOR®; our Listing, Sales & Negotiating Specialist

Barbara Hogoboom - REALTOR®; Listing/Sales Specialist, Customer Transaction Liaison

Laura Sellards - REALTOR®; Buyer Agent

Angela Maxey - REALTOR®; Buyer Agent; Marketing Specialist

Liana Winans - REALTOR®; Buyer Agent

We have become a part of the Keller Williams Realty network nationwide (2nd largest real estate franchise in the US) so that we receive Buyer referrals for second home buyers and relocation buyers, as well as have the backing and values of a great professional organization. We are the third largest Real Estate Company in the Vail Valley with two offices to serve you. They are located in Edwards and Eagle.

82% of home sales are the result of agent connections Source: National Association of REALTORS®

We have carefully created a base marketing program which we customize for each property that virtually ensures our success in selling any properly priced property in today's market. We add value to you by providing these 6 major benefits in regards to all your Real Estate investments:

We provide 25+ years of experience in win/win negotiating skills

We are your source of real estate information and interpretation

We provide superior service at very affordable commission rates

We make it possible for you to receive top dollar value for your property in today’s market

We reduce your stress

We save you time Team Black Bear guarantees your satisfaction with our service or we will release you from a listing contract with

written 30 day notice, there will be no financial obligation for services and marketing already performed. Commission is still applicable if property is under contract, in negotiations or buyer was registered during the listing period.

Team Black Bear…Experience the Difference!

OUR PLEDGE TO YOU

First and foremost - Thank you for the opportunity to meet and discuss the

possibility of assisting you in your real estate investment. Your time is greatly

appreciated and we look forward to building a professional and personal

relationship during your sale process.

As your Realtor®, it is our job to understand your needs and respond to them

promptly, professionally and with integrity. It is our pledge to provide you with

sound real estate advice, helping you to make informed, wise decisions.

By being your Realtor®, our relationship is built on trust. Value and service will be

provided before, during, and after the transaction so that your changing needs

are always addressed and satisfied.

It is not only our business philosophy, but also our commitment to provide you

with exemplary personalized service beyond your expectations. Our practice is to

listen, hear and truly understand your needs… a quality of business conduct that

often can be forgotten in today’s fast paced, highly automated society. Working

with TEAM BLACK BEAR you will… Experience the Difference!

Team Black Bear’s Membership in the

Luxury Homes Division of Keller Williams

The Luxury Difference: Knowledge

Powerful curriculum through the Institute of Luxury Homes Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed

Our leading-edge technology solutions accelerate our efficiency and productivity. Reliability

Keller Williams Realty and Luxury Homes by Keller Williams was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customer’s needs first. Success

Keller Williams Realty and Luxury Homes by Keller Williams have a long legacy of delivering unparalleled service to our clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market.

Our Commitment

To you

Our Enthusiasm about Your

Property

Our Commitment to do an

Excellent Job

Our Custom Marketing Plan that

is Proven to Work

The Effectiveness of Our Luxury

Program

OUR SALES STRATEGY

SHARING THE SAME GOAL

We share the same goal when it comes to selling your property. Our goal is to

facilitate you receiving the highest value for your property in the shortest amount

of time with the smoothest, worry-free transaction possible.

We achieve this mutual goal by the following steps:

PRICING

We will provide you with the most current market analysis, combined with our

20+ year experience in selling real estate in Eagle County to help you make the

very important decision of what pricing strategy would best work for you and

your property in today’s market. The recommended list price is based on relevant

properties that have recently sold, have recently expired and those that are

currently for sale in your market area.

MARKETING

We offer a fresh new look at marketing – tailored to your particular property,

location and features.

COMMUNICATION

We provide ongoing communication on our marketing steps, encouraging seller

participation, feedback on all showings of your property, and frequent market

updates in your area.

CONVENIENCE

We work around your schedule and your needs.

” The Importance of Global Marketing

For Your Luxury Property

According to a recent article in the New York Times, the high end real estate market is experiencing a remarkable updraft, propelled by money flowing in from all corners of the globe, including countries like Brazil, China and India. In the past four years, Russians and other citizens of the former Soviet Union have signed contracts to purchase more than $1 billion worth of residential real estate in the United States. And, according to USA Today, buyers from mainland China and Hong Kong are actively purchasing high-end properties and often pay cash.

Marketing a luxury home requires a real estate professional who specializes in this distinctive

niche and has the ability to reach high net worth buyers. Finding just the right high-end

buyer requires extensive personal connections with other agents, and the ability to reach out

globally.

My ability to expose your home to luxury real estate specialists and affluent buyers

throughtout the world is unparalleded because I market my listings internationally

through Prosxio, the International MLS and Global Real Estate Network. When you list

with me, your property will be promoted on Proxio which features:

An exclusive network of over 450,000 real estate professionals in over 115

countries

The world’s largest single collection of luxury properties – a place where

internation luxury agents search for high-quality listings to present to their

buyers

As a part of this international online collection and global network your home will

benefit from:

Authentic translation of property details into 19 languages to make it accessible

to buyers from all over the world

Conversion of sizes into metric measurements, and price into over 30

currencies to simplify international understanding of your home’s value

Global exposure of your property on worldproperties.com – the official website

of the International Consortium of Real Estate Associations – and other

international websites

SALES HISTORY

Our Sales History

Team Black Bear has been selling residential, new construction, commercial and

farm & ranch property for over 20 years in Eagle County. We have also had the

pleasure of marketing and selling a 75 lot subdivision, completing the subdivision

of a 220 acre ranch into parcels that became a 200+ subdivision and two schools,

and the opportunity to participate in the sale of over a dozen ranches locally and

in Western Colorado. We will be happy to provide you with more specific

information on our previous sales and listings. As an example, here are a few

Ranches Team Black Bear has sold and/or listed:

Harts Basin Ranch south of Cedaredge

The Durham Ranch south of Craig

The Camilletti Ranch south of Hamilton

Dave and Debbie Mayne's IK Bar Ranch south of Gypsum

Castle Peak Ranch north of Eagle

Hansen Ranch north of Eagle

Martino Ranch southwest of Glenwood

Bershenyi Ranch southwest of Glenwood

Robbins Ranch (Alpen Glow) on Colorado River Road

Jaffee Double Diamond Ranch on Colorado River Road

Redman Ranch on Hwy 131

Numerous acreages up Sweetwater Road

Team Black Bear…Experience the Difference!

YOUR PERSONALIZED RESIDENTIAL MARKETING PLAN 1. Pricing: We will price your home strategically to be competitive with the current market and current price trends. We will provide you with a competitive market analysis & over 26 years of experience in real estate sales in Eagle County so that you can make an informed decision.

2. Professional Staging: According to StagedHomes.com, 93% of homes that are staged sell in 31 days or less, compared to the 160-day average time spent on the market today. We may, if appropriate, assist you in preparing your home for sale with suggestions and tips from our experience. In addition, with your permission, we may bring in a professional interior designer (at our expense) to help you stage your home for the best showings that result in the quickest sale and the most value for your property.

3. Warranty (depending upon the property): We may provide a one year Blue Ribbon Home Warranty on your property, at our expense. This serves as a great sales tool to assure buyers that they will not have unexpected major repair bills in their first year of ownership.

4. Multiple Listing Service (MLS): Your property will be entered within 24 hours in the Vail Board of Realtors MLS. It will then appear immediately on the “Hotsheet” (one of the best sources of leads) & show up on all property searches involving similar parameters.

5. Internet: Your property will be placed on 4 different MLS systems: KWLS, ProxioPro, Denver MLS & the Vail MLS. Each of those sites spider out to over 600 different real estate websites. 6. Photography / Virtual Tour: We will take or arrange to obtain high quality digital photographs of your property for use in advertising, printed material, the internet & emails. A virtual tour will be created for your property and distributer via MLS and YouTube.

7. Color Flyer / Brochure: We will create a flyer from MLS data & we may create a multi-page brochure with details about your property for distribution to the public as well as to brokers via email and, when appropriate, printed flyers at the property. We will also create “Just Listed” postcards to send to strategically chosen clients in other metropolitan areas.

8. Signage: If permissible in your area, we will place a Team Black Bear / Keller Williams sign in a strategic location (more than one if necessary). This has been proven nationally as one of the best marketing tools.

9. Counter Display: We will provide flyers in a display stand & additional information about your home for potential buyers to take when viewing your home, if appropriate.

10. Local Newspaper Real Estate Photo Classified Ads: We may advertise your property in the Vail Daily or Vail Mountaineer Photo Real Estate Classifieds with a color photo on a rotating basis.

11. Direct Mail Newsletter: Each quarter Team Black Bear mails out a custom newsletter to over 3,000 Clients & Eagle County Property Owners. Your property will be included in this newsletter on our Listing Showcase page.

12. Broadcast E-mail: E-mails with color photography and marketing information will be sent regularly to over 550 local real estate brokers who have signed up for broadcast emails through the Vail Board of Realtors.

13. Office Tour: When possible we will set up a tour open to all of our Keller Williams Brokers as soon as possible after listing your property. This enables our Brokers to better answer questions received about your property as our marketing proceeds and inform all of their clients that may have interest in your property. 14. Open Houses: We may conduct open houses, with your permission, for the public as well as for Real Estate Brokers as soon as possible once the marketing is underway and conditions allow; if we deem this to be advantageous to selling your home.

15. Electronic Lock Box: Team Black Bear will use a state of the art electronic lock-box on your property that encourages Brokers to show your home. This is the most convenient way for Brokers to show your home. It also gives added safety as it records each time who has used the lock-box, as well as time & date.

16. Client Contact: We will stay in touch with you frequently to report any and all feedback on showings & marketing. This keeps you in the loop if any steps need to be taken to enhance marketing and/or if a price adjustment should be considered.

17. Preliminary Title Commitment: We will order a preliminary title commitment and review it for any possible issues that need to be resolved prior to closing. We will also have this information available to serious Buyers should they want it in advance of going to contract.

18. Networking: Team Black Bear is constantly networking in the community with Buyers and other Brokers. We participate, and are officers in, the Chamber of Commerce, Rotary, Vail Board of Realtors, Keller Williams Mountain Properties Agent Leadership Council, Club 20, and the local Planning & Zoning board. Word of mouth is still a powerful tool in sales and provides tremendous results.

The Power of Pricing

Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings. If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value.

Team Black Bear…Experience the Difference!

Listing property with TEAM BLACK BEAR at Keller Williams Mountain Properties means receiving the following benefits:

•Experience •Integrity •Skill •Effectiveness •Advanced Techniques & Aids •Intimate Knowledge of the Marketplace •Financial & Investment Counseling

So, there is something special about selecting TEAM BLACK BEAR as your Realtor®. In addition, you should know about the many beneficial services you will receive as part of our “Quality Personalized Service” program.

REPUTATION…We have an excellent business reputations in Eagle County.

PROFESSIONALISM…Our associates are all highly professional, well trained and career-oriented consultants.

EXPERIENCE…Our personalized service and record of excellence over the years have established a reputation of trust and fairness, which many of our clients have come to depend upon again and again.

LOCATIONS…Our sales offices are situated in Edwards & Eagle, so you can be assured that your Keller Williams representative knows your neighborhood and the people in it. Our agents number over 50 professionals in the Vail Valley, and local knowledge is constantly shared amongst each other, allowing all or our agents to be current on the local communities and properties available. When your home is listed with us, you come first, because we know that taking care of your needs helps build trust & loyalty.

COMPUTERIZED MULTIPLE LISTING SERVICE…This is to give the seller the widest exposure via

computer-terminal technology. Your property will be exposed to approximately 660 total local real estate broker members through the MLXchange. The use of the Multiple List Service is a very powerful selling tool.

MARKET ANALYSIS…We will determine the realistic value of your home in two ways:

1. An opinion by our qualified and knowledgeable agents who list, show and sell property in your neighborhood

2. A written compilation and analysis of recent homes sold, homes presently on the market and those exposed to the market but not sold during the listing period.

ADVERTISING…We are very competitive in marketing your property to not only our industry, but also the readership that is searching for a new purchase. We have a proven Marketing Plan that is documented in this listing guide.

CORPORATE RELOCATION… This area brings together the many buyers from across the country that are interested in purchasing real estate in the Vail Valley. We have a large network for referrals as Keller Williams Realty is the 2nd largest Real Estate franchise in the US with over 701 offices & over 79,300 real estate agents.

A Virtual Tour of your Property will be created with MyZoom.com.

We will post your listing to CraigsList including property photos.

Team Black Bear…Experience the Difference!

TEAM MEMBERS

JOAN HARNED Joan has lived in Eagle County since 1972 and has been selling real estate with Black Bear Real Estate Co., predecessor of Keller Williams Mountain Properties since 1986. Joan was the 1998 Vail Board of Realtors “Realtor of the Year,” served on the Vail Board of Realtors as a Director for six years and was Chairman of the Vail Board of Realtors for 2003-2004. Joan also was appointed by Governor Owens to be a Director on the Great Outdoors Colorado Trust Fund Board. In 2004, Joan became an owner and Managing Broker for Black Bear Real Estate. In 2005, Joan became Managing Broker & one of three owners of Keller Williams Mountain Properties. She is a graduate of UC at Santa Barbara. After graduation, Joan worked as a flight attendant for a major airline for 20+ years, prior to her real estate career. Joan has been married to Tom Harned for over 41 years, has one son and nine delightful grandchildren. She enjoys walking, golfing and snowshoeing in addition to working at least full time.

BARBARA HOGOBOOM Barbara has been with Black Bear Real Estate Co., predecessor to Keller Williams Mountain Properties since 1994. She is a graduate of the University of Denver with a degree in accounting and practiced public accounting for 22 years prior to getting her Real Estate Broker’s license. Through further education, Barbara has also obtained the GRI Designation. Barbara is past President of the Western Eagle Valley Rotary Club and is Senior Warden for the Episcopal Church of the Transfiguration. Barbara lives in Eagle with her two sons.

LAURA SELLARDS Laura is a Colorado native and has lived in the Vail Valley since 1992. Before settling down in Eagle County, Laura spent several years teaching skiing in various Colorado and European resorts. She has owned and managed ‘Travel Vail’ a full service travel agency since 1999 and serves a wide range of clients from around the world including visitors and local residents. The travel industry provided a natural progression into a real estate career for Laura. Trust and service you can depend upon, integrity, knowledge and hard work are her ingredients for your success. She can and will provide you true personalized service and vast knowledge of the resort communities in Eagle County. Laura is a volunteer at The Vail Valley Medical Center, Hospice of the Valley and The Shaw Cancer Center. She is currently the Secretary and an active team member of Vail Pet Partners. The team of Laura and her golden retriever, Murphy, are registered nationally through the Delta Society, an organization dedicated to improving human health through service and therapy animals.

ANGELA MAXEY Angela currently has active licenses in both Colorado and Texas. Living in Eagle County enables her to maximize her expertise while enjoying all that Vail Valley has to offer. With Real Estate in her blood and a passion for serving today’s home buyers and sellers, this second generation Realtor works with a wealth of experience. Lifelong training from her father who is a Broker/Manager for Keller Williams in Frisco, TX, and a strong desire for cultivating new ideas set her apart from other Realtors. Possessing a strong work ethic and having a genuine heart for service are evident in her customer service. A competitive spirit, focus and determination are skills that she has honed over the years giving her clients an edge in this market.

TOM HARNED

Tom Harned was the founder & owner of Black Bear Real Estate Company, predecessor to Keller Williams Mountain Properties. Tom has been a licensed Real Estate Broker since 1972 and has lived in Eagle County since 1971. He has been a past president and board member of the Eagle Valley Chamber of Commerce and served as a Director for the Vail Board of Realtors. Tom is active with Club 20, is a past chairman of the board & executive committee member and also served as a Colorado State Fair commissioner. Tom is also the Operating Principal for the Keller Williams office in Grand Junction. Tom has been married to Joan for 41 years, has one son and 9 grandchildren. He enjoys golfing, fishing, hunting & is a licensed Pilot. With over 35 years of local Real Estate experience, Tom can help you Make the Right Choices & find the right property for you!

LIANA WINANS

Liana's career in Real Estate began 34 years ago in Santa Barbara, California where she was in charge of marketing for a large real estate firm. After she became licensed, her business took her to Ventura, California and then to Cabo San Lucas, Mexico for several years where she sold at Cabo San Lucas Country Club. She has been a resident and Real Estate Broker in Colorado for 15 years and enjoys hiking, skiing, horses, cycling and golden retrievers. She has lived in Lausanne, Switzerland and Mexico City and speaks Spanish and French.

Team Black Bear…Experience the Difference!

TESTIMONIALS

“The last 3 real estate transactions that I did in the Vail Valley have been completed by your tremendous team. Every detail, whether I was selling and then looking for a home on the river, was handled in the most professional manner by TEAM BLACK BEAR. It's hard being out of town and trying to handle all the details of either buying or selling. But, unlike other companies I have dealt with in the valley, your company took care of everything! This made it so much easier. I know whether you are the buyer's or seller's agent you and your staff will handle everything the way it should be done. Now that I am rethinking Vail, your company will be my only call. I cannot thank you enough for all of your team's diligence. Your great company has made my life a lot easier.” -Ed Bozarth

“My husband and I were very pleased with Joan and Barbara's service, advice and genuine concern as they helped us search and find the perfect home for us. Joan and Barbara were knowledgeable about the area and today's market. They were always accessible, prompt, friendly, and professional. They were very good at matching us to homes that fit our needs. We feel comfortable referring Team Black Bear to others!” -Becky Morgan

“Joan was such a friendly positive & inspirational part of encouraging us to hang in there. This was an unusual transaction & the process didn’t take much time. Joan was able to complete everything in record time. Joan was very professional & very helpful to complete our transaction.” -Craig Bair

“The feedback on showings was very helpful. My favorite part of selling was the professional team and attention to detail.” -Melanie Wilson

“Excellent attention to details & great follow-up!” -David Brennan

“Working as a team, one of you was usually available. Questions were always responded to, calls returned, and encouragement given when things looked bleak. Barb handled every inquiry professionally and with Grace and Humor. Everyone with Team Black Bear is Very Professional. They kept us informed an on schedule through the entire sales process. I would certainly refer others looking to buy or sell real estate to these lovely ladies.” -Ottalie Faber

“Joan Harned and Team Black Bear represent the finest real estate experts in the field of Foreclosure Prevention the industry has to offer. As an experienced agent, Joan navigates the challenges inherit in Short Sales with amazing success. Her significant knowledge of the process involved in Short Sale Mediation coupled with a tremendous sense of caring, work ethic, and perseverance provides her clients with unparalleled expertise. Clients repeatedly display an overwhelming debt of gratitude for Team Black Bear's assistance in helping them avoid the tragic pitfalls of foreclosure.” -Tony English, President of Guardian Real Estate Solutions LLC

Awards / Recognitions / Achievements

2012 KW Luxury Division Keller Williams Realty

2011 Triple Gold Team Keller Williams Realty

2010 Triple Gold Team Keller Williams Realty

2010 Certified Home Rescue Expert (CHRE) Home Rescue Institute LLC

2009 Foreclosure Prevention Specialist Training Guardian Real Estate Solutions

2009 Realtor of the Year Committee Member Vail Board of REALTORS® (Joan Harned)

2008 & 2009 Gold Sales Achievement Keller Williams Realty-Colorado Region

2008 Gold Group Keller Williams Realty

2007 Platinum Group Keller Williams Realty

2007 Top Listing Group Keller Williams Mountain Properties

2007 Top Written Group Keller Williams Mountain Properties

2007 Top Closed Group Keller Williams Mountain Properties

2006 & 2007 Platinum Sales Achievement Keller Williams Realty-Colorado Region

2006 #1 Team Listing Units Keller Williams Mountain Properties

2006 #1 Listing Volume Team Keller Williams Mountain Properties

2006 #1 Team Closed Volume Keller Williams Mountain Properties

2003/2004 Chair - Joan Harned Vail Board of REALTORS®

Keller Williams Realty, Inc. - Highest Overall Satisfaction for Home Buyers and Sellers Among National Full Service Real Estate Firms.

Keller Williams Realty received the highest numerical score among full service real estate firms for home buyers in the proprietary J.D. Power and Associates 2008-2010 Home Buyer/Seller StudySM. 2010 study based on 3,096 total evaluations measuring 7 firms and measures opinions of individuals who bought a home between March 2009

and April 2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com