HARRIS INTERACTIVE

PRESENTED BY Bharti Verma Ishan Garg Siva priya. s Pawan Bhati

ABOUT US

Online research firm. Headquarters: New York, USA Annual revenue: $165.3 million. Employees: 730 full time. Online , telephonic, face to face, SMS surveys. Speed and accuracy . EquiTrend Rankings Youth EquiTrend rankings Newsletters Blog: the highway

Types of Research

Multi- client researchSpecialized studies that are available

immediately.  Omnibus

 Online, telephone and face-to-face solutions offered worldwide.

Multi Client Research

SHP- Strategic Health Perspective

Industry Dynamics & Intelligence – direction & pace of change in

the healthcare industry.

Material Recommendations - provides direction that change over

the next two to five years

YouthPulse

Online Attitudes and Behaviors Technology and Media UsageSports and FitnessThe Role of Family and Friends

Hopes, Dreams, and Fears 

Multi- Client Research

EquiTrend  Compares brand amongst competitors & categoriesBrand Equity, Connection.

Buzz - most / least conversation, online, social media and offline.

Word of Network Buzz Promoter Score (BPS) - volume and

sentiment of conversations around brand. brand engagement in social media - 'likings'

Word of Mouth - Frequency of good / bad comments about a brand.

Multi – client research

Youth EquiTrend Equity -   Brand's overall strength. Emotional Connection - What they think about a

brand.

Brand Advocacy - Speaking well / poorly about a brand.

Reputation Quotient Corporation’s current reputation

Perceptions across industries, among audiencesAdaptability to countries outside

  Workplace Environment   Social Responsibility  Vision & Leadership  Emotional Appeal

Omnibus Harris Poll QuickQuery

One or as many as 30 questions on a single online survey.The result tables- answers across 40+ demographic

subgroups.

Harris Poll BoomerQuery Highest earners - Median household income of $54,170 Responsible for half of all consumer spending.

Harris Poll GenQuery Both youth and adults - gain insight from all generations Perspectives, including, parents, children, and other populations of interest

Omnibus Harris Poll YouthQuery  - Online survey once in a

month. 1,100 samples 8- to 18-year old.

Client can Submit and finalize their questions. Participants of the Harris Interactive Youth Panel.Result data tables delivered after 2.5 weeks include

age , sex.

Harris Poll LGBTQuery - Lesbian, Gay, Bisexual, Transgender.  

What drives their decision-making. 

Harris Poll ParentQuery - Online once in a month

1,000 completed interviews

U.S. parents of children age 0-17

CLIENTS (INDUSTRIES)

Ad agencies Automotive

&Transportation Consumer goods Financial services Healthcare Manufacturing &

Industrial

Oil & EnergyPublic Affairs &

PolicyRestaurantRetailTechnologyTelecommunicatio

nMedia &

EntertainmentTravel

Service provided to the industries

Automotive & Transportation• Business and market strategy• Technology and innovation• Government and regulatory standards• Labour relations

Consumer goods• product development lifecycle• Focus on healthy living • Implications of an aging population• Changes in shopping channels and shopper

experience

Financial ServicesAffluent and High-Net-Worth IndividualsCFOs and other key Decision-Makers Household Financial Decision-MakersSmall Business Owners

Retail Understanding your customers and the evolving market Delivering optimized services and experiences Captivating your customers and advocates repeatedly

Oil & Energy 

In -depth global and regional oil and energy industry knowledge

Rapid consumer and B2B research capabilitiesKnowledge of key market driver

Service provided to the industries

Methods and Tools Harris mobile

HIMI (Harris Interactive Mobile Interviewing) application User-friendly mobile surveys.

Research life Streaming SuiteListen- Membership networks - Facebook and Twitter  Behavioural, attitudinal, and contextual informationObserve- Observe - different outreach activities Effect on audience's attitudes & outcomesInteract- Two-way interaction with individuals Quantify- Three-dimensional knowledge WHO the individual REALLY is .

Harris poll online panelRapidly survey large numbers of the general population

Broad range of studies across a wide array of industries.

Methods and Tools

Quick Screener - Online concept-screening service. Concept results in about a week. Comparisons across hundreds of categories.

Virtual Shelf - Indicators of shopping behavior.Combines the power of virtual reality and internet.

Thorough and accurate feedback.

Shelf Impact- Packaging Evaluation SystemOnline package testing tool.Controls the exposure time.What consumers notice – and what they don’t.

Methods and Tools

Values Connect - Proprietary qualitative research methodology

Gauge rational & emotional factors, decision-making behaviour. Guides strategic marketing & communication choices.

Advanced Strategy Lab Industry-leading qualitative research technology .

Careful pre-session planning & qualitative moderation skillsHigh-level software technology.Combines the top-level benefits of both in-person and online qualitative research.

THANK YOU!