Harrisburg, PAMay-July 2010

Presented by:John Schwab

Northeast Market ManagerThe Media Audit

Increasing Revenue UsingIncreasing Revenue Using

The Media AuditThe Media AuditPennLive.com OverviewPennLive.com Overview

Past 30 days

Over 191,034 Harrisburg Adults Visit PennLive.com each monthOver 191,034 Harrisburg Adults Visit PennLive.com each month……Two-Thirds of them (121,024) log on every weekTwo-Thirds of them (121,024) log on every week

Past 7 days

PennLive.com 191,034 36.8

PennLive.com 121,024 23.3

PennLive.com is the top ranking website in the market!PennLive.com is the top ranking website in the market!

52.5% of New Orleans Adults visit NOLA.com each month

PennLive.com User Age ProfilePennLive.com User Age Profile

PennLive.com User Gender ProfilePennLive.com User Gender Profile

PennLive.com User Ethnicity ProfilePennLive.com User Ethnicity Profile

PennLive.com User Income ProfilePennLive.com User Income Profile

PennLive.com User Education ProfilePennLive.com User Education Profile

191,000+ Adults visit PennLive.com each month191,000+ Adults visit PennLive.com each monthThe average annual HHI of PennLive.com visitors is $70,093, the average age is 42The average annual HHI of PennLive.com visitors is $70,093, the average age is 42

More likely to be Age 18-49

More likely to earn $50K+

PennLive.com outperforms the market in reaching 25-44 year old PennLive.com outperforms the market in reaching 25-44 year old college educated adults with $100K-$150K annual HH incomecollege educated adults with $100K-$150K annual HH income

More likely to be college-educated

PennLive.com User Family LifePennLive.com User Family Life

PennLive.com is 36% more likely than market average to reach Dual Income Families, 52% more likely to reach parents of teenagers, and 78% more likely to

reach Dual Income families with children under age 6.

What are PennLive.com visitors What are PennLive.com visitors buying this year???buying this year???

What are PennLive.com visitors What are PennLive.com visitors buying this year???buying this year???

41,578 vehicle buyers (51.9%) visit PennLive.com each month41,578 vehicle buyers (51.9%) visit PennLive.com each month

Harrisburg Market Vehicle Buyers spend largest portion of their media day with Internet

194 Minutes Per Day

PennLive.com reaches more vehicle buyers than PennLive.com reaches more vehicle buyers than anyany Radio Station Radio Station

PennLive.com Visitors are planning to buy electronics & appliances this year

PennLive.com Users are Sporting Goods Enthusiasts

PennLive.com Users Shop a Diverse List of StoresPennLive.com Users Shop a Diverse List of Stores

Nearly 3 out of 4 (73.4%) Burlington Coat Factory shoppersNearly 3 out of 4 (73.4%) Burlington Coat Factory shoppers visit PennLive.comPennLive.comand 67.3% of Cabela’s shoppers visit PennLive.com.and 67.3% of Cabela’s shoppers visit PennLive.com.

PennLive.com visitors are 47% more likely to shop at Macy’s,PennLive.com visitors are 47% more likely to shop at Macy’s,and 36% more likely than market average to shop at Kohl’s.and 36% more likely than market average to shop at Kohl’s.

PennLive.com Visitors are nearly twice as likely to search for jobs onlinePennLive.com Visitors are nearly twice as likely to search for jobs online

PennLive.com Reaches the most job seekers… 46.7% or 125,197

PennLive.com Outperforms the market in reaching a diverse workforce!PennLive.com Outperforms the market in reaching a diverse workforce!

What other local websites do PennLive.com Users Visit?What other local websites do PennLive.com Users Visit?

57.3% of PennLive.com users also visit ABC7.com. Only 36.5% visit WGAL.com, 22.9% of PennLive.com users visit Fox43.com,

and 21.9% of PennLive.com users visit WHPTV.com.

Increasing Revenue UsingIncreasing Revenue Using

The Media AuditThe Media Audit

Harrisburg, PAMay-July 2010Presented by John Schwab

Northeast Market ManagerThe Media Audit