harry maguire - industrial design portfolio

Harry MaguireDesign and innovation portfolio.

Chapter 2: Service and InnovationFrontStage, RSA competition brief.

Wisdom teeth: NHS service design placement.Parts of the Past, final major project.

ESI Collective, service and industrial design freelance.

ContentsChapter 1: Industrial Design

Boss Design, industrial experience.Orange, Non-literal form

Philips, Flux: Shaving sub-brand. Flyte, social camera concept.

Chapter 2: Service and InnovationFrontStage, RSA competition brief.

Wisdom teeth: NHS service design placement.Parts of the Past, final major project.

ESI Collective, service and industrial design freelance.

Chapter 3: Interests and CVPhotography.

Videograpy.Curriculum Vitae.

CHAPTER 1:

IndustrialDesign.

Boss Design

Boss Design Group is the UK’s market leader in high quality furniture design and manufacture, based in Dudley. During my six week relationship with Boss Design, I was involved in their Soft Office development. This development was aimed at making workspaces more flexible by promoting a more relaxed environment for employees.The result of this six week research and design period was a high-back 2 person sofa. The sofa was designed for ‘on the spot’ meetings and relaxed working. The high sided contours have been designed to reduce peripheral vision and noise making it perfect for a more flexible private space within a workspace.

This concept was presented to the design team at Boss Design Group in July 2012, this process allowed for an authentic response of questions posed by this design and was a valuable experience.

Furniture design experience.

LED Lighting builtinto roof.

Deep and comfortable sit.

Polished mild steel tubing.

Side panels to reduce peripheral sound and vision.

Angled cushion back.

USB charging on either side.

“Ultimately his chosen concept is practical, commercially viable and most importantly for the stage that he is at with his education, manufacturable.

In my experience this is rare amongst second year students and he should be commended for this.”

- Mark Barrell, Design Director at Boss Design Group.

OrangeNon-literal form.

The non literal form project is an exploration into form, communication and brand identity. The brief was to explore Orange Mobile Phones and identify their values, perception and image and represent this in a functionless object. The brief required an in depth approach to the research conducted as well as an creative interpretation of this research.

The resulting object I created was an acrylic vacuum formed ball with a pulsating orange glow underneath the lid. The black shell represents the professional and trusted side of Orange’s brand. However, Orange has a playful and lighthearted side to it that is personified by the pulsating orange glow. These combined themes is what Orange aim to communicate to its customers, we are fun that you can rely on.

It’s playful, It’s reliable. It’s Orange.

Lift lid to reveal pulsating glow.Switch on Arduino board. Contoured to fit in your palm.

PhilipsFlux: Shaving sub-brand.

Philips had identified that they were losing market share in their shaving department. The six month project was to investigate this issue, with four months allocated to research and two to design development. Our brief was to firstly identify the reason for this and then to design a business solution to increase their market share. Our solution to this was Flux.

We identified early on that teenagers do not associate shaving with Philips. The reason for this is that an individual’s first razor is likely to be a cheap disposable one, not a £60-£80 electric shaver. An individual’s first razor is key to their brand association as it is likely to be the brand they stick with for many subsequent years. Therefore Philips required a sub-brand that addressed this gap in their product line.

The final presentation to Philips included the finished designs, a 3D model of the shaver including packaging, promotional material, a demonstration video (CAD) and an advert for the new line of

shavers.

Flux is a shaving specific sub-brand of Philips aimed at first time shavers. The products consist of a single base with three adapters for any type of facial hair. This product line coincided with our shaving timeline

created in stage 1 allowing the shaver to grow with the user, this created a lasting connection with the Flux brand throughout the user’s teens to their early twenties.

The investigation into this subject area warranted many new research techniques and introduced me to research through design. This allowed us as a team to find key pieces of information that helped shape our brand so that we were confident that there was a need for our product. Working as part of this team

allowed concise delegation of work making the final presentation succinct and an overall success.

FlyteSocial camera concept.

This project was in response to the growing social trend of sharing photos and videos. However, there seemed to be no camera specifically designed for social events such as music festivals or nights out. The GoPro would seem an obvious solution to this problem however, GoPro’s are not only extremely expensive they also require protective cases.

Flyte is a new concept designed to be the camera for social events. It’s use of impact resistant material D3O makes it near indestructible and it’s form makes it easy to carry. It’s a safer, more playful and more relaxing way to capture the moments that matter.

Welcome to Flyte

Take photos or videos any time, anywhere and they will be automatically uploaded to the Flyte app for the user’s review.

The Flyte camera can also be retailed for approximately £55, making it a safer option to carry with you than a smartphone.

CHAPTER 2:

Service andInnovation.

FrontStageRSA competiton brief.

With unemployment 10% in the North East, I decided to explore the reasons for this and understand the difficulties individuals have in finding a job. After interviewing the individuals at local work clubs it became clear that there was no perceived value in the unemployment services provided by local councils. Therefore I had to create a value to these services in the eyes of the unemployed.

FrontStage is an online platform that triangulates all local community and business employment services and creates value to these services for the unemployed. It allows users to find local services that give them interview and CV writing skills. If these services are attended, it is reflected on their profile that can be viewed by employers on the FrontStage website. With only 1 in 6 leaving school with any qualifications, FrontStage allows motivated candidates to show their drive through the utilisation of free services.

Your SECO Score:68%

Skills

Experience Opportunities

Contacts

Contacts are invaluable career links. The individual can

document who they have met through the service.

The individual can improve their skills through the network of community

services.

This rates the users’ involvement in experiences

such as internships or industry work experience.

As the individual interacts with the service, opportunities to grow arise such as interviews

and volunteering.

Individual connects onto online

platform and creates a basic

profile.

The unemployed individual hears about

FrontStage through local JobCentrePlus Individual connects onto

online platform and creates a basic profile.

These services allow the user to build their online profile that employers

can view.

The higher the profile score, the more potential

opportunities the individual is exposed to.

Your journey begins here.

Individual then finds and attends local

employment services.

The service connects the user to a network of

employers and services.

Facilitate opportunities for collaboration with industry

professionals.Your SECO score grows the more you utilise the services

available.

Local businesses run workshops and classes

for local community.

The service also integrates the unemployment services

already in place.

Champion EmployeeOnce the individual achieves employment,

they can share their skills and experiences to help other jobseekers within the service.

Wisdom TeethNHS dental service design placement.

Wisdom Teeth was an exploration project into making the domiciliary dental care of NHS Northumbria Foundation Trust more person centred. The service was primarily for the elderly and disabled, as a result of this many of the individuals we were designing for had dementia. This meant much of the investigation surrounded design for dementia and how to care for the mentally ill.

The ten week process involved speaking to medical and healthcare professionals, staff members, design professionals and most importantly the users of the current service. The next few pages will go into detail about the changes we made that made the service easier and more comfortable for its users as well as more efficient for the staff involved.

We decided to adapt this document and turn it into a playful exercise for the individual and their family members. Instead of the person with dementia having to fill out a form, they are able to use this creative exercise to convey elements of

their life such as hobbies or past experiences.

We identified the first appointment as a distressing time for an individual with dementia. ‘This is Me’ is a non-medical document promoted by the Alzheimers Society that outlines social aspects of an individual’s personality such as their hobbies or past experiences. By

understanding the person before the patient we are able to build a more comfortable environment during the first visit from the dentist.

Clearer communication

When we first delved into the service, we were bombarded with an overflow of information. This can be very distressing for an individual with dementia and as a result we decided to streamline all of this information into one booklet.

By using clear fonts and simple graphical layouts we made the booklet easy to read and therefore more comfortable for the individual.

Nostalgic advertising

One of the main symptoms of dementia is short term memory loss however, an individual’s long term memory can remain intact for years after diagnosis.

We therefore decided to use celebrities that many of the individual’s would be familiar with in order to promote good oral hygiene. This connected with the

individuals in a way that made a lasting impression.

Service Blueprint

Apologies for the eye test! In order to map the way staff and users interacted with the service we used this service blueprint. This made it easy to spot points

of communication breakdown as well as highlight the problem areas within the service that could be made more efficient. It was also an extremely useful

tool to map user journeys through the service as every user had a different interaction with the service.

This placement was an extremely exciting learning curve for me as it opened up a side of design that I had previously not encountered, this then lead me to explore service design and social innovation in my final year of University.

With the in depth primary research into dementia, I decided to centre my final project around the design for the wellbeing of people with dementia and their

families.

Parts of the PastFinal major project.

Dementia can have an impact on many aspects of an individual’s life as well as their family’s lives. With 61% of people with dementia feeling anxious or depressed in the past week, Parts of the Past asks the question what really matters most to families living with dementia? We believe it to be the wellbeing and happiness of the individual and those closest to them.

Wellbeing is notoriously difficult to define, with every person with dementia having a different experience of the disease. Parts of the Past is a digital experience designed to build and strengthen relationships between people with dementia and their family. It does this through the creative activity of building a digital wristband that connects with the entire family.

How can we improve family relationships and give children a sense of purpose when a relative is

diagnosed with dementia?

Co-creation Sensory interaction

Sense of ownership Wellbeing and happiness

Reminiscence therapy Child involvement

By involving family members in the activity, everyone is able to work towards a common goal, the output of this activity is a deeper

emotional attachment to the artefacts created.

The right level of sensory stimulation helps to relieve stress and boredom; to engage in

activity also involves an act of communication that enhances the feeling of comfort and

wellbeing.

3D artefacts are a valuable tool to people with dementia. The ownership over an artefact gives

it inherient value, particularly if the object is created by the individual.

Wellbeing is the single most important factor to a person with dementia. Their mood impacts their ability to communicate, their health and

their relationships with their loved ones.

Replaying positive memories is well regarded as one of the most effective means of improving a person with dementia’s wellbeing. A particular

memory can trigger positive emotions concerning that memory.

Children often feel neglected when a family member is diagnosed with dementia. It is

important to involve them where possible to give them a sense of purpose in the care of their

elderly relative.

These six factors became the basis for my design.

1

2

3

Build and customise your digital wristband.The journey begins with a toolkit. This toolkit has a selection of leather straps, wooden pendants and rubber RFID bases, enough to build up to 3 wearables

Use your wristband to play personalised content.When the wristbands are placed together in the reader box, the RFIDs connect to

an online library of memories from the owner’s past.

Personalise your library of content.The content played by the wristbands can be personalised via the online platform, with every family member having their own section of memories and experiences.

“My family is key to who I am. Parts of the Past would give me a tool to develop relationships within the context of my busy family and

clinical life and this is important to me.” - Becky Wassall. Clinical Lecturer in Special Care, Newcastle University.

ESI CollectiveService and industrial design freelance.

Experience and Social Innovation (ESI) Collective is the name under which myself and my freelance partner collated all of our work away from University studies. It was created as a means of documenting our process and displaying our work in the public sector. This involved freelance design work for NHS research, published design articles and graphic design for new business start ups. Much of the work conducted was for a new dental platform called ‘OpenDentalHUB.’ This was an NHS backed initiative founded by Dr Rebecca Wassall for the purpose of screening patients using a Red, Amber and Green (RAG) score to determine the urgency of their appointment.This platform is now being used by dental students across the country as an educational tool.

In March 2015 I travelled to Leeds for a NHS hackathon where practitioners, developers and designers collaborate to build community interest systems and services. Over the course of the weekend, the team began the development of the OpenDentalHUB online platform, from the

coding of the website and app to the design of the content.

NHS TEL Fringe event

Published design research

In July 2015, our research and service redevelopment for community dentistry in Newcastle was presented at Design4Health European Conference. The conference discussed the use of

Design’s person-centred approach to the UK’s health service provision can work across the usual organisational boundaries.

Link: www.researchgate.net/publication/280002695_Designing_across_organisational_boundaries_-_Community_Dental_Services

NHS research videography

As a means of presenting research and findings to our client, we decided to use videos. This allowed for easy communication of complex scenarios that fitted well into presentations. The

video below of a dental examination was used in subsequent presentations for OpenDentalHUB.

CHAPTER 3:

Interests and C.V

PhotographyTelling stories.

I have taken to photography as I believe that a single photograph can tell a better story than any words could. Photographs have the ability to immediately communicate ideas, thoughts and emotions, this is a key tool for design. I have used photography to document research as well as communicate presentations and it has prompted me to develop my editing skills.

The photographs in the next few pages all have their individual story to tell, I am constantly taking photos wherever I go and this selection convey some of my favourite stories.

This photo was taken in Open Arms orphanage in Blantyre, Malawi. Each year, Stewart’s Melville College sends ten school students to teach English as well as

fund non-profit organisations such as Open Arms.

With the average coffee consumption in the UK being 1.5 cups a day, it would seem that for some coffee is a ritual and this ritual is essential to the enjoyment

of the coffee. So, what was the best coffee you’ve ever had?

Videography

I initially began shooting and editing videos as part of project presentations. As I have learned more I have transferred these skills to making videos about just about anything. It has become a great way to document and remember events and experiences, some of which are listed below.

Research Communication

Tough Mudder Travelling ‘15

Education

Stewart’s Melville College, Edinburgh / Aug ‘05 - July ‘11Advanced Higher Level: Philosophy, Product Design.Higher Level: English, Mathematics, Business Management.

Experience

NHS Northumbria Foundation Trust / Mar ‘14 - July ‘14

Experience and Social Innovation Collective is a blog I created for myself and my freelance partners to share all the work conducted under the umbrella of social innovation.

OpenDentalHub / Aug ‘14 - July ‘15

FrontStage is a service innovation concept focused on reducing unemployment in the North East for individuals with little to no qualifications. See portfolio for more details.

ESI Collective / Sep ‘14 - July ‘15

The research and service redevelopment conducted at NHS Foundation Trust was presented at the European conference on person-centred health service provision.

CREA Summer Academy / July ‘15 - Oct ‘15European social innovation competition for the promotion of ICT in UK schools. The three month project concluded with a pitch to investors at ICT 2015 in Lisbon.

Skills and software

Human-centred designAn understanding in conducting primary human-centred research and using this research to create user journeys, service blueprints as well as concept testing.

Design communicationFull proficiency in Adobe CS and extensive experience in designing digital and print media for presentations, service touch points and marketing.

User experience/interface designExperience in designing graphics for websites and apps, specifically for people with dementia. This involved extensive research into communicating with disabled people.

University of Northumbria at Newcastle / Aug ‘11 - July ‘15Design for Industry: First Class Honours.

Royal Society of Arts Competition Shortlist / March 2015

Technology Enhanced Learning (TEL) Fringe events bring together practitioners, developers and designers to collaborate and build community interest services.

Design4Health published research / July 2015

Service redevelopment of local domiciliary dental service for the elderly and disabled. Involved the design and implementation of a series of print and digital touch points.

NHS Hack Weekends / Nov ‘14 - April ‘15

OpenDentalHub is a dental screening platform designed to filter NHS service users. The freelance work involved user research; graphic design, branding and marketing.

Sketching and prototypingAvid sketcher and confident in translating brainstorming into 2D and 3D concepts. Experience in using CAD and model-making to explore form and function.

Industrial and Service Designer.

hmdesignuk.com

Address 12 Inverleith Avenue South,

Edinburgh, EH3 5QA.

D.O.B07/08/1993

Tel+44 (0) 7871755481

Email

[email protected]

References available on request.

Thank you.

An ambitious and determined design graduate with a passion

for design thinking and execution. A drive for everything digital and keen to expand my

career and experience.

A grounded understanding in industrial and service design for

both freelance and University clients with a strong dedication

to person-centred research.

Harry Maguire

Thank you.hmdesignuk.com

[email protected]+44 (0) 7871755481

harry maguire - industrial design portfolio

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