hartford | ohio/cincinnati | ohio/miami valley | bluegrass ...mountain fun in the bluegrass state...


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Table of Contents

The AAA Brand

Coverage of Journeys Publication

Editorial Calendars

Hartford

Ohio/Cincinnati

Ohio/Miami Valley (Dayton)

Bluegrass/So. West Virginia

Kansas

Demographic Profile

AAA Member Demographics

AAA Member Travel Habits

AAA Regional Travel

AAA Travel Planning and Booking

Online Media

AAAJourneys.com

Custom-Created Integrated Promotions

Journeys Tablet Edition

EventsAndDestinations.com

Specs and Deadlines

Journeys Specifications and Material Closings

Journeys Advertising Rates

Journeys Publication Information

Coverage of H&A Media Group Publications


The AAA Brand

As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world.

AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits.

Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.

For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go.


Coverage of Journeys Publication

Journeys Circulations 827,000

Hartford 281,000

Ohio/Cincinnati 207,000

Ohio/Miami Valley (Dayton) 130,000

Kansas 105,000

Bluegrass 87,000

So. West Virginia 17,000


Hartford Editorial Calendar

Travel Auto Travel

January/FebruaryClose 10/29/14

Materials 11/5/14Spring Break Travel

• Universal Orlando Resort• Connecticut Architectural Wonders

March/AprilClose 1/2/15

Materials 1/9/15

Rocky Mountaineer (Canadian Rockies, Coastal Passage – Vancouver to Calvary)

• Outdoor Family Fun in Connecticut• Colonial Williamsburg

May/JuneClose 2/25/15

Materials 3/4/15

Eastern Mediterranean cruising (Venice, Athens, Istanbul)

• Connecticut Nature Centers

July/AugustClose 4/24/15

Materials 5/1/15Hawaiian Islands

• Block Island & R.I.• Boston Harbor Islands

September/OctoberClose 7/2/15

Materials 7/10/15Southern Caribbean Cruising

• Connecticut Barns Trail• Monterey, Calif.

November/DecemberClose 8/27/15

Materials 9/4/15Jamaica • Hamptons, Virginia Beach


Ohio/Cincinnati Editorial Calendar

Travel Auto Travel



• Universal Orlando Resort• Toledo, Ohio


Materials 1/9/15


• The Great Ohio Sports Tour• Mobile, Ala.


Materials 3/4/15


• 10 of Ohio’s Most Unusual Fairs and Festivals• Annapolis



• Great Smoky Mountains• Indiana State Parks



• Hamptons, Virginia Beach• Monterey, Calif.


Materials 9/4/15Jamaica • 10 Ohio Getaways for the Holidays


Ohio/Miami Valley Editorial Calendar

Travel Auto Travel



• Universal Orlando Resort• Toledo, Ohio


Materials 1/9/15


• The Great Ohio Sports Tour• Mobile, Ala.


Materials 3/4/15


• 10 of Ohio’s Most Unusual Fairs and Festivals• Annapolis



• Great Smoky Mountains• Indiana State Parks



• Hamptons, Virginia Beach• Monterey, Calif.


Materials 9/4/15Jamaica • 10 Ohio Getaways for the Holidays


Bluegrass/So. West Virginia Editorial Calendar

Travel Auto Travel



• Universal Orlando Resort• Indiana State Parks


Materials 1/9/15


• West Virginia Here & There; replay with Western, Ky. Museums

• Mobile, Ala.


Materials 3/4/15


• West Virginia State Parks; replate with Mountain Fun in the Bluegrass State

• Annapolis



• Wild Times in West Virginia’s New River Gorge• Great Smoky Mountains



• Parkersburg, W. Va.; replay with Kentucky Sports Attractions

• Monterey, Calif.


Materials 9/4/15Jamaica • Louisville, Ky. Holiday Celebrations


Kansas Editorial Calendar

Travel Auto Travel



• Universal Orlando Resort• Kansas Aviation Attractions


Materials 1/9/15


• Kansas Birding• Nebraska Birding


Materials 3/4/15


• Kansas Casinos • Stillwater, Okla.



• Kansas Natural Wonders• Missouri Rivertown Revivals



• Kansas Roadside Attractions• Missouri Caves


Materials 9/4/15Jamaica • Tulsa, Okla.


AAA Member Demographics

Age and Gender Household Income

$88,900 $69,300

Average Income Median Income

Marital Status

Married

Widowed

Separated/Divorced

Single (never married)

56%

14%

14%

7%

Occupation

64%Professional/Manager

Main Residence

$292,000 $202,700

Average Value Median Value

11% 89%

Rent Own

Visited AAA officeVisited magazine/club website (or AAA.com)Planned/modified existing travel plansCalled a toll-free numberUsed Reader Service cardVisited advertiser’s websiteCalled advertiser directlyCalled AAA Travel Agent(Source: 2013 GfK MRI Subscriber Study)

22.0%21.0%9.3% 8.4%7.9%7.3%4.8%3.1%

Journeys Readers are loyal and engaged

18-344.0%

35-5429.4%

55+52.4%

65+40.5%

37% 63%

Median Age

61

Education

Some College4 Years+

Bachelors Graduate24% 24%

48% 77%


International Places Visited (last 3 years)

AAA Member Travel Habits

Travel ComparisonUS HH JR HH Index

Took Trips 50.9% 77.2% 152

Plane Trips 42.2% 62.8% 149

Used Rental Car 9.5% 33.7% 355

Casino Gambling 15.6% 36.3% 201

Cruises 8.4% 16.7% 199

Bus Trips 2.1% 6.9% 329

Motor Home 1.7% 2.8% 165

Railroad Trips 1.9% 6.1% 321

Stayed at a hotel forBusiness and/or Vacation

Foreign Travel

Quick Facts

Personal 95.5%

Business 25.5%

Business/Personal 10.6%

Owns a valid passport

Took a foreign trip in last 3 years

38%61%

77.2%Took vacations

72%

57.2% 24.6%13.5

8.4 14.2

Average number of nights per year

Vacation Business

Average nightsper year

Average nightsper year

Activities: Last 12 Months

47%HISTORIC

SITES

42%BEACH

33%NATIONAL

PARKS

28%THEMEPARKS

18%ART

GALLERIES11%SPA

10%GOLF

Canadian Provinces Visited (last 3 years)27.8% Canadian Provinces

Ontario 8%

Pacific Provinces4%

Atlantic Coast Provinces

46%

Quebec 9%

Heartland Provinces 1%

$

$

$

$

Traveled by car

Weekend trips

$2,90071%

Avg amountspent on trip

79%


AAA Regional Travel

Source of information when planning a domestic or foreign trip

77.2%of Journeys readers took at least one overnight domestic trip in the past year.

Top U.S. areas visited in the past year

Friends or Relatives 51.6%

Journeys Magazine 34.6%

Other Magazines/Newspapers 19.8%

AAA Travel Agency 19.8%

Direct from Travel Provider 19.1%

AAA Website 18.3%

Books 15.0%

Television 14.6%

Arizona Phoenix/Scottsdale 2.3%

White Mountains 5.1%

California Palm Springs 1.2%

San Francisco 3.1%

Colorado Denver 7.2%

Florida Florida Gulf Coast 11.0%

Orlando 13.4%

Miami/Ft. Lauderdale 6.0%

Illinois Chicago 5.8%

Indiana Indianapolis 5.5%

Massachusetts The Berkshires 6.4%

Michigan Detroit 1.0%

UP of Michigan 1.0%

Minnesota Minneapolis/St. Paul 3.0%

Missouri Branson 4.8%

Kansas City 11.0%

Lake of the Ozarks 2.0%

St. Louis 3.6%

New Mexico Santa Fe 1.6%

New England Ski Areas 4.1%

New York Finger Lakes Region 2.5%

Niagara Falls 1.9%

North Carolina Hilton Head 2.5%

South Carolina Myrtle Beach 3.8%

Tennessee Smoky Mountains 6.8%


AAA Travel Planning and Booking

Readers of Journeys most often look to the magazine for travel-related information. This is evident from the 54.4% of readers who use magazines when planning a trip.

78.9%

59.1%

6.9%6.1%

2.8%

Method of Transportation when taking a trip

Method Readers Use to Make Reservations or Buy Tickets for Trip

Direct from Travel Provider 59.2%

AAA/Other Websites 44.5%

AAA Travel Agency 22.2%

Other Travel Agency 17.2%

How Long Before Traveling Do You Typically Book Your Trip

70.6% 6 Months or Less

41.7%

24.4%

4.5%

3-6 Months Before Traveling

Less Than 3 MonthsMore Than One Week

One Week or Less


AAAJourneys.com

Destination SpotlightNow, customized stories about your destination can be a part of AAA publication’s websites- some of the largest membership publication websites featuring travel in the country. You can choose to have a basic story written or arrange for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA Members.

Basic: Up to 1,000 words of edit, up to three client supplied photos, written by/or edited by a AAA publication writer. On the home page for one month and archived for five months.

Premium: Up to 2,000 words of edit, up to six client supplied photos, written by/or edited by a AAA publication writer. On the home page for two months and archived for 10 months.

eJourneys BannerWhile AAA publication readers are known to be loyal,

dedicated followers of the printed Member magazine, it isn’t the only method for creating and strengthening

relationships with them.

Scheduled eJourneys are sent by e-mail to AAA Members. Each eJourneys is designed to be simple to read, providing links to stories, sweepstakes and other special opportunities found at the Journeys magazine

website.

In the eJourneys, there are banner positions that maximize visibility for those organizations that choose

to stand out to the people receiving this unique e-mail message.

Web Banner AdsCommunicate your branding or call-to-action message to AAA

Members and prospects on the Journeys Magazine website.

Journeys thinks outside the box[ [

Ad Rates, Sizes and Shapes [All rates are GROSS]

eJourneys Size (pixels)Full Circulation

(418,000)

Cincinnati/Miami Valley/ So. West VA *

(214,000)

Hartford(152,000)

Kansas(52,000)

Top Banner 468x60 $2,500 $1,450 $950 $350

Side Banner 125x125 2,000 1,175 750 275

Web Ads Size (pixels) Rates: One Month AAAJourneys.com

Top Web Banner 728x90 $500

*Medium Rectangle 300x250 400

Small Rectangle 180x150 400

Destination Spotlight Rate

Basic $1,765

Premium 3,500

*Medium rectangle runs on homepage only

Top Web Banner

eJourneysSide

Banner

Medium Rectangle

Small Rectangle

eJourneys Top Banner


Custom-Created Integrated Promotions

Stand Alone Broadcast E-mailInformation that includes a clear, desirable offer, has an attractive design and is communicated to the right audience should provide a favorable response. Take that same information, utilize e-mail as the communication medium and the response becomes more powerful.

Using our e-mail marketing technology, which focuses on deliverability straight to the inboxes of our AAA Members and prospects, your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can know how many people opened your message and how many people clicked through.

Promotional WebsitesCustom-created micro websites are perfect for customer data collection using sweepstakes, surveys and general information delivery as the draw. They can be multi-page and feature video streaming audio/video, banners and online fulfillment.

Client: Gainey Suites Sales Rep InformationCampaign: Winter Emails Bonnie GillBeginning date: January 3, 2013Ending date: January 16, 2013 Final Report as of 2/27/13

PRINT Total Brand Impressions

Households Readers00

------------------- -------------------0 0 0

WEBViews Click-throughs

0

Visits Page Views0

E-MAILDelivered Opens Click-throughs

Stand alone broadcast Jan 3, 2013 20,000 617 113 617Stand alone broadcast Jan 16, 2013 20,000 476 47 476

0

Page Views0

VIDEOViews

0

DATAUnique Electronic

RequestsUnique Postal

Requests0

Video Title

Banners

Micro site

Article Title and IDDESTINATION SPOTLIGHT

H&A Media Group Advertisements:

Total

Fulfillment

Unique RepeatContest Entrants Contest Entrants

00 0

0TOTALS

1,093

000

Does not include direct response from Integrated Media campaign – including personal visits, web traffic and phone.

Total campaign impressions

Total Contest EntriesUnique Contest EntriesTravel Guides Requested

Contest LeadsName & e-mailName, e-mail & postal

Magazine Reader Service Leads

H&A Media Group10703 J Street, Suite 100 • Omaha, Nebraska 68127-1026Phone: 402.592.5000 • FAX: 402.331.5194E-mail: [email protected]

Campaign ResultsThe success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign, you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated.


Journeys Tablet Edition

The Journeys Tablet edition offers AAA Members everything they love about Journeys magazine on their tablet. In the Journeys Tablet edition, readers can view bonus photos and video, click on direct links to web sites, explore AAA’s App Center, connect to Journeys sweepstakes, check out special advertising, and much more.

Your company can reach AAA Members through full-page ads in the Journeys Tablet edition, viewable on iPad, An-droid Tablets, Kindle Fire, Kindle Fire HD, and Nook HD Tablets. This edition is published bi-monthly and advertising space is limited.

Deadlines Closing Dates Materials Dates

January/February November 19, 2014 November 26, 2014

March/April January 22, 2015 January 29, 2015

May/June March 26, 2015 April 2, 2015

July/August May 20, 2015 May 27, 2015

September/October July 23, 2015 July 30, 2015

November/December September 24, 2015 October 1, 2015

Cost:$1,000 (Gross) per issue/per page Additional Features: FREE Links $471 (gross) Animation $236 (gross) Embedded linksAdditional quotes available upon request

Ad Specs: • Full Page: 14” x 8.5” 150 dpi • PDF must be version 10 or earlier • Advertiser must embed hyper-link(s) in PDF

Tablet Edition Promoted Through: • Stand alone e-mail: 418,000 in Ohio, Kansas, Connecticut, Kentucky and Southern West Virginia • eJourneys newsletter • Monthly Club Newsletter • AAAJourneys.com • Bi-monthly print editions

Carrier Email:• Cost: $1,750 (gross)• Distributes tablet link• Banner size: 450x60 px• Standalone email to AAA members: 418,000 in Ohio, Kansas, Connecticut, Kentucky and Southern West Virginis


EventsAndDestinations.com

Today’s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant.

We help harness the Internet’s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions.

In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures.

It’s one more way we share information in the ever-evolving information age.


Journeys Specs and Material Closings

January/FebruaryReserve Space By Oct 29, 2014Materials Due By Nov 5, 2014

March/AprilReserve Space By Jan 2, 2015Materials Due By Jan 9, 2015

May/JuneReserve Space By Feb 25, 2015Materials Due By March 4, 2015

July/AugustReserve Space By April 24, 2015Materials Due By May 1, 2015

September/OctoberReserve Space By July 2, 2015Materials Due By July 10, 2015

November/DecemberReserve Space By Aug 27, 2015Materials Due By Sept 4, 2015

Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH]

2 Page Spread 15” x 9.625” 15.75” x 10.5” 16” x 10.75”

Full Page 7” x 9.625” 7.875” x 10.5” 8.125” x 10.75”

2/3 Page with Bleed 4.375” x 9.625” 5.125” x 10.5” 5.375” x 10.75”

2/3 Page without Bleed 4.625” x 9.625” - -

1/2 Horizontal 7” x 4.75” 7.875” x 5.25” 8.125” x 5.5”

1/2 Vertical 4.625” x 7.187 “ - -

1/3 Square 4.625” x 4.75” - -

1/3 Vertical 2.25” x 9.625” - -

1/6 Horizontal 4.625” x 2.234” - -

1/6 Vertical 2.25” x 4.75” - -

Regional Travel Directory

1 inch 2.25” x 1” - -

2 inch 2.25” x 2” - -

3 inch 2.25” x 3” - --

4 inch 2.25” x 4” -

FULL PAGE

1/2 PAGE V

1/6 PAGE H

1/6

PAG

E V

1/2 PAGE H

1/3 PAGE S

2/3 PAGE

1/3

PAG

E V

MechanicalsPrinting Process: Web OffsetTrim Size: 7.875˝ x 10.5˝Binding: Saddle-stitched (jogged to the head)

Macintosh Supported Software• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress• Adobe Creative Cloud

Fonts• Always use real typeface. Do not use application to apply styles (i.e., bold, italic, outline, shadow, underline)• Black type should be 100% black

File Requirements• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

E-mail DeliveryE-mail to: [email protected]

Upload Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine• White color is only available as a knock out• QR Codes are accepted, but should be 100% black and set to overprint.

Complete advertising specifications can also be found at

www.haMediaGroup.com/ratecards For additional information, call

[402] 592-5000 ext. 294 or ext. 456


Journeys Full Circulation Rates

Circulation (Each Issue)

Hartford, CT Ohio/CincinnatiOhio/Miami

Valley (Dayton)

281,000 207,000 130,000

Full Page $12,865 $12,760 $8,237

2/3 Page 9,005 8,932 5,766

1/2 Page 7,076 7,018 4,530

1/3 Page 5,146 5,104 3,295

1/6 Page 2,573 2,552 1,647

Travel Directory

4 Inch $1,149 $931 $1,031

3 Inch 863 698 790

2 Inch 577 465 526

1 Inch 288 234 263

Bluegrass/ Southern W. Virginia

Kansas

Circulation (Each Issue) 104,000 105,000

Full Page $6,273 $4,932

2/3 Page 4,391 3,452

1/2 Page 3,450 2,713

1/3 Page 2,510 1,973

1/6 Page 1,255 986

Travel Directory

4 Inch $482 $406

3 Inch 361 306

2 Inch 241 205

1 Inch 122 103

Rate Card 14Rates effective with the

January/February 2015 Issue

Issue Dates:Four Color

All Issues

Circulation (Each Issue)

827,000

Full Page $33,658

2/3 Page 23,560

1/2 Page 18,512

1/3 Page 13,463

1/6 Page 6,732

Covers (Four Color)

2nd & 3rd Cover $35,340

4th Cover (Back) 38,874

Travel Directory

4 Inch $3,766

3 Inch 2,828

2 Inch 1,886

1 Inch 945

All rates are gross


Journeys Publication Information

Journeys is published bi-monthly

on January 2, March 2, May 1, July 1,

September 1 and November 2

CancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or adver-tising agency jointly and severally liable for such monies as are due and payable to the publisher.

Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.

InsertsRates quoted on request.

Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The ad-vertiser assumes liability for all advertising content (including text, represen-tations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.

Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

Upload and Mailing Instructions

Send contracts, insertion orders, proofs and artwork to:

Ann TaylorH&A Media Group

[email protected]

or upload directly at:http://ads.haMediaGroup.com

MARCH/APRIL 2014

Viva España!MUST-SEES OF SPAIN

Viva España!MUST-SEES OF SPAIN

JOURNEYSJOURNEYS


Coverage of H&A Media Group

Alabama Journey Alabama

Home & AwayOhio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/Akron, South Dakota, Southern New York, Ohio/Shelby County

AAA JourneysEastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio

Live | Play | AAAMinneapolis, MN

AAA C&TMetro New York, Northern

New York and Long Island

AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan

AAA Living SouthFlorida, Georgia, Tennessee

AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. Kansas

AAA Southern TravelerArkansas, Louisiana and Mississippi

Your AAA New JerseyEssex, Morris and Union Counties

AAA GO MagazineNorth and South Carolina

AAA HorizonsMassachusetts, Rhode Island and Western Connecticut

Member ConnectionWestern and Central New York

AAA North Penn NewsNorthern Pennsylvania

Northern New England JourneyVermont, New Hampshire and Maine

hartford | ohio/cincinnati | ohio/miami valley | bluegrass ...mountain fun in the bluegrass state...

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