has robert parker lost his hegemony as a...
TRANSCRIPT
HasRobertParkerlosthishegemonyasaprescriptor inthewineWorld?Apreliminar inquirythroughTwitter
Raúl Compés-LópezCristinaI.Font-JulianEnriqueOrduna-Malea
Universitat Politècnica deValència
Agenda• Why the study?• Method• Results–WebSearch Trends– TwitterProfiles Comparison
• Discussion andConclusions
Why the study?• The globalization ofwine hascaused agreatdemand for information from consumers
• The value ofthe product depends on differentattributes
• Toavoid market failures apowerful industrywas created
Why the study?
www.robertparker.com thefeiringline.com
Method
RESULTS
WEBSEARCH TREND
Preliminarwebsearch trends
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2004-01
2004-05
2004-09
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2005-05
2005-09
2006-01
2006-05
2006-09
2007-01
2007-05
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2008-01
2008-05
2008-09
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2009-05
2009-09
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2010-05
2010-09
2011-01
2011-05
2011-09
2012-01
2012-05
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2013-01
2013-05
2013-09
2014-01
2014-05
2014-09
2015
-01
2015-05
2015
-09
2016
-01
2016-05
2016
-09
2017-01
2017-05
2017-09
2018
-01
RELATIVE
SEA
RCHINTERE
ST
TheWineAdvocate RobertM.ParkerJr.
Source: Google Trends
Geographicalinformation
RobertMParkerJr AliceFeiring
Source: Google Trends
TWITTERPROFILESCOMPARISON@wine_advocate VS @alicefeiring
ParkerandFeiring’s Twitterprofiles
Parker Metrics Feiring54 SocialAuthority 46
17,128 Followers 14,9274.61years Age 9.33years3,869 Tweets 13,3114,523 Likes 3,10537 Friends 1,203
Source: Followerwonk
Shared users
Distribution offollowers
Source: Followerwonk
Parker Gender Feiring36.3% Male 27.2%12.7% Female 18.1%50.9% Undefined 54.6%
Parker Language Feiring61.3% English 83.9%18.5% Spanish 4.5%6.4% French 4.4%5.6% Italian 4%
Bios Keywords
PARKER FEIRINGKeyword N Keyword NWinery 351 Winery 472
Sommelier 345 Sommelier 452Foodwine 231 Foodwine 332Finewine 210 Winefood 282Winelover 186 Winelover 157
Source: Followerwonk
Geographical TwitterLocationParker Feiring
Discussion andConclusions• ThereisadeclineinsearchinterestforRobertParker
• Twitterdoesn’tshowaclearalternative
• Thelowlevelofsharedfollowerscouldbeindicativeofdifferent(almostantagonic)positions
• Resultsshouldbetakencautiously– Futurework:addplatforms,techniquesandothercriticstothestudy
