hashtags & friends
DESCRIPTION
This is a presentation that explains what hashtags are and how to use them for personal or professional usage. It also details Twitter and Instagram, including how to use them, key terms, and managing the platforms.TRANSCRIPT
Hashtags & friends
What is a hashtag?
Definition:
A hashtag is a word or an unspaced phrase prefixed with
the number sign ("#").
It is a form of metadata tag. Words or phrases in messages
on microblogging and social networking services may be
tagged by entering "#" before them, either as they appear
in a sentence or appended to it.
Hashtags make it possible to group such messages, and a
search for the hashtag returns the set of messages that
contain it. A hashtag is only connected to a specific
medium and can therefore not be linked and connected to
pictures or messages from different platforms.
Wikipedia
What is a hashtag?
Theme for a conversation
History of the hashtag
Added to the Oxford English Dictionary in June 2014
Wikipedia
Use of the # sign in Twitter was created by Chris Messina in August 2007:
First use of the term "hash tag" was in a blog post by Stowe Boyd,
"Hash Tags = Twitter Groupings,” in August 2007
What is the difference?
#visitdurango
@visitdurango
Technical specs of a hashtag
No spaces
Numbers and letters only
Can be used in a sentence or following it
Ways to use hashtags
Join a global conversation
Start a local conversation
Aside / joke
HOW CAN A BRAND USE
HASHTAGS?
#hashtagoverload
Use in advertising
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Last Thursday, we planned to use two different hashtags during a
promoted trend — #meetthefarmers and #mcdstories.
While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign,
#mcdstories did not go as planned. We quickly pulled
#mcdstories and it was promoted for less than two hours.
With all social media campaigns, we include contingency plans
should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.
--McDonald’s social media director Rick Wion
Hypervocal..com
Bashtags: #myNYPD
Bashtags: #myNYPD
Bashtags: #myNYPD
An online social networking
service that enables users
to send and read short
140-character messages
Launched July 15, 2006
Wikipedia
History of Twitter
Twitter accounts
Username & password
Business accounts vs. personal accounts
Verified accounts
Verification is used to establish authenticity of identities of
key individuals and brands on Twitter.
Can’t be initiated by the user.
Twitter terminology
TWEET
An update that you post to Twitter.
Noun or verb.
Visible to anyone on Twitter.
HubSpot
Twitter terminology
FEED /
TIMELINE
List of tweets that
constantly updates.
HubSpot
Twitter terminology
FOLLOWER
Someone who follows you on
Twitter.
They see your updates in
their feed.
HubSpot
Twitter terminology
TREND / TRENDING TOPIC
A topic being discussed across Twitter.
Noted by hashtag or keywords.
HubSpot
How to use Twitter
FAVORITE
Represented by a small star icon in a Tweet.
Used when users like a Tweet.
Lets the original poster know that
a user liked their Tweet.
Save the Tweet for later.
HubSpot
How to use Twitter
RT / RETWEET
Sharing others’ content on Twitter.
Can be exact or curated.
HubSpot
How to use Twitter
RT / RETWEET
Sharing others’ content on Twitter.
Can be exact or curated.
HubSpot
How to use Twitter
@ MENTION
Tagging someone on Twitter.
That user will be notified.
HubSpot
How to use Twitter
DM / DIRECT MENTION
A private message between two
Twitter users who follow each other.
HubSpot
How to use Twitter
MT / MODIFIED TWEET
PRT / PARTIAL RETWEET
A retweet that has been altered
to save space.
Still maintains the original message.
HubSpot
How to use Twitter
REPLY
Conversation back and forth between two users.
Tweet begins with
@username.
Replies can be seen
by everyone.
HubSpot
How to use Twitter
REPLY
HubSpot
How to use Twitter
REPLY
HubSpot
Managing Twitter
WEB VS. MOBILE
Managing Twitter
NOTIFICATIONS
Notifications tab shows you
which of your Tweets have been favorited
the latest retweets (of your Tweets)
Tweets directed to you (@replies and mentions)
your new followers
Can be found online, Twitter app, push notifications, and web notifications.
Twitter Help Center
Managing Twitter
LISTS
A curated group of Twitter users.
You can create your own lists or subscribe to lists
created by others.
Viewing a list timeline will show you a stream of
Tweets from only the users on that list.
Twitter Help Center
Managing Twitter
MANAGEMENT TOOLS
Tweetdeck
Hootsuite / Sprout
Link shorteners
An online mobile photo-
sharing, video-sharing
and social networking
service that enables its
users to take pictures
and videos, and
share them
Launched October 2010
Instagram accounts
Username & password
Business accounts vs. personal accounts
Accounts are public by default
Mobile access required
Look at this Instagram.
How to use Instagram
HOME / FEED
Reverse chronological listing of
all users followed
How to use Instagram
EXPLORE
Find new users or posts
Search by users, hashtags,
or popular
How to use Instagram
NOTIFICATIONS
When a user likes or comments on
one of your photos.
When a user @mentions you in a
comment.
When your photo is posted to
the Popular page.
When you are tagged in a photo.
How to use Instagram
PROFILE
Post a picture on Instagram
PHOTO
Take a new photo or choose
existing
Crop to square
Apply filters & adjust settings
Add a caption, location,
and tag people