Have Pin, will travel: How to drive traffic from Pinterest and expand your reach

Enid Hwang, Pinterest

Natalie DiScala, Style at Home | Oh! Travelissima

What you’ll learn

• How to optimize a Pinterest account

• What content formats perform better

• How to grow your audience on Pinterest

Why Pinterest

• Evergreen content• Information and ideas; not just pretty pictures

Your Pinterest profile and Pins

Choose board covers that best reflect the contentPinners can expect to find

• Keywords matter; hashtags don’t• Put yourself in the shoes of a Pinner

Instructive, actionable – give context!

Go for taller Pins

Text on an image can work if it’s done well

Get specific with your boards

Top Pinned Travel Destinations

Paris

London

New York City

Iceland

Netherlands

Italy

Australia

Rich Pins: Articles and places

• Rich Pins rank higher in search• Article Pins include author,

headline and story description

Rich Pins: Articles and places

Place Pins:Expert guides – not photo albums

Creating a Pin-friendly site

Pin It buttons: Put your audience to work

Your audience

•Unite your channels •Try crowdsourcing

Pin of the Day on other networks

Facebook and Twitter are great places to highlight a specific Pin or board

Other creative cross-promotion

•Four Seasons Pin.Pack.Go•525% increase infollowers

Be part of the community

• Use group boards• Interact with Pinners

Keep learning

• Your profile• Your audience• Domain analytics

Questions & AnswersEnid Hwang:pinterest.com/enid

Natalie DiScala:pinterest.com/nataliediscala