haven home media december 09 overview
DESCRIPTION
Overview of Haven Home Media, the largest audience of homeowners online. If you sell products at home improvement retail stores, or want to reach homeowners, this is the first place to consider.TRANSCRIPT
Copyright Haven Home Media LLC 2009- All rights reserved.
Your safe haven to reach homeowners &
home improvement shoppers within targeted
home content online.
An Alliance of Home Improvement Websites.
Copyright Haven Home Media LLC 2009- All rights reserved.
Haven Home Media Clients 2009 Why Leading Brands Choose Haven
Home Media
1. Home Improvement Shoppers:
We deliver more every month
than any other home media.
Period.
2. Content Targeting: Match your
brand with relevant content
across expert sites.
3. Custom Solutions: We design
exclusive sponsorships that work.
4. Social Media: Tap into our
technology to create the best
Home Improvement focused
social media ideas.
The ONLY Home Improvement Website Alliance
• 35 websites with expert
content about home &
garden topics.
• #1 ranked audience in
comScore Home- 12.2MM
• Unique brand integration
• Content sponsorships
• Targeted advertising
Competitive Overview
• Haven Home Media: 12.2M unique visitors per month. Only Alliance of Home
Improvement Sites available.
• Competitors Include: BHG Network, BobVila.com, iVillage Home.com, AOL
Home.com, HGTV.com, HGTVpro, DIYnetwork.com &ThisOldHouse.com
• Competitive Advantages: • Reach: Haven Home audience size is 145% larger than the next biggest home
site with coverage to home improvement retail shoppers at Lowe’s, The Home
Depot, Sears. HHM delivers 37% of the 32MM internet users who visit sites in
the Home category each month.
• Content Targeting: Guaranteed delivery of ad impressions & roadblocks to
highly targeted content sections for maximum engagement.
•Custom Integration: Haven Home offers unique “exclusive” social media &
custom ideas that help your brand positioning and engagement with our
audience.
• Simplicity: You get the benefits of buying across the best sites, with custom
elements, with only one expert partner.Copyright Haven Home Media LLC 2009- All rights reserved.
Audience Overview
12MM unique visitors/month#1 ranking in Home Category.
561,000 daily visitors #1 ranking in Home Category.
18.2MM visits/month 250% more than closest in Home Category.
57MM page views/month #4 ranking in Home Category.
35-64: (5.6MM /month) 123 index
Children in HH: (6.8MM/month) 112 index
HH Size of 4: (3.3MM/month) 125 index
HHI $75k+: (5.2MM/month) 122 index
HHI $100k+: (3.2MM/month) 127 index
++ All data from Comscore Media Metrix- September 2009.
Top 10 Overall Home Category Site Rankings-
October 2009
Haven Home is by far
the largest home
category audience
online. More than 209%
bigger than the next
largest media company.
++ All data from comScore Plan Metrix- Sept 2009.
Haven Home Media #1 Overall Market
Coverage and Rank vs. other Home sites
Haven Home is by far
the largest home
category audience
online. More than 267%
bigger than the next
largest media company.
Copyright Haven Home Media LLC 2009- All rights reserved.
++ All data from comScore Plan Metrix- Sept 2009.
++ All data from comScore Media Metrix- September2009.
Haven Home Media Delivers An Untapped,
Unduplicated New Audience of Customers
More than 6.8MM visitors
per month who DO NOT
visit BHG, and 7.2MM who
DO NOT visit HGTV..
++ All data from comScore Plan Metrix- Sept 2009.
Haven Home reach is
250% larger than the
next media company in
the category.
Copyright Haven Home Media LLC 2009- All rights reserved.
Haven Home Media Dominates Reach to UV’s
age 25-54
Reach to female consumers who have searched
online in last 6 months for home improvement
related products or information.
++ All data from comScore Plan Metrix- Sept 2009.
Copyright Haven Home Media LLC 2009- All rights reserved.
Haven Home reach is
53% larger than next
media company in
Home category.
Haven Home Media Reach to
audience who has Shopped at
The Home Depot & Lowe’s
Haven Home is by far
the largest home
category audience
online. More than
145% bigger than the
next largest media
company.
Copyright Haven Home Media LLC 2009- All rights reserved.
++ All data from comScore Plan Metrix- September 2009.
Haven Home Media delivers your message to the largest audience in the Home category. Contact us to discuss the
sponsorships, targeting & high-impact programs available with the sties below.
Site Name Home & Garden Focus URL
Daves Garden Gardening, Outdoor & Landscaping www.davesgarden.com
Homeportfolio Home Design & Decorating www.homeportfolio.com
AVALiving Home Design & Decorating www.avaliving.com
Inhabitat Home Design & Decorating www.inhabitat.com
Apartment Therapy Home Design & Decorating www.apartmenttherapy.com/
Hewn and Hammered Home Design & Decorating www.hewnandhammered.com
LivingPod Home Design & Decorating www.livingpod.com
The City Sage Home Design & Decorating www.annesage.com
This Young House Home Improvement & DIY Enthusiast www.younghouselove.com
DoItYourself Home Improvement & DIY Enthusiast www.doityourself.com
Housecalls with Ron Hazelton Home Improvement & DIY Enthusiast www.ronhazelton.com
Hometime Home Improvement & DIY Enthusiast www.hometime.com
Oldhouseweb Home Improvement & DIY Enthusiast www.oldhouseweb.com
Repair Home Home Improvement & DIY Enthusiast www.repair-home.com
AskTheBuilder Home Improvement & DIY Enthusiast www.askthebuilder.com
Hometips Home Improvement & DIY Enthusiast www.hometips.com
Tool Rank Home Improvement & DIY Enthusiast www.tool-rank.com
MonkeySee Home Improvement & DIY Enthusiast www.monkeysee.com
DIY Chatroom Home Improvement & DIY Enthusiast www.diychatroom.com
MoneyPit Home Improvement & DIY Enthusiast www.moneypit.com
Woodworking Talk Home Improvement & DIY Enthusiast www.woodworkingtalk.com
Citysearch Home & Garden Home Improvement & DIY Enthusiast www.citysearch.com
Yellowpages, Home & Garden Home Improvement & DIY Enthusiast www.yellowpages.com
eHow.com How-To Home & Garden www.ehow.com
Love To Know How-To Home & Garden www.lovetoknow.com
Wonder How To How-To Home & Garden www.wonderhowto.com
Copyright Haven Home Media LLC 2009- All rights reserved.
The following slides show:
Content Targeting to Kitchens & Cabinets
Sections
Interior Design & Decorating Channel
Home Improvement Channel
Exclusive Brand Sponsorships
Contextual Ad
Placement
Samples
Copyright Haven Home Media LLC 2009- All rights reserved.
Contextual Ad
Placement
Samples
Copyright Haven Home Media LLC 2009- All rights reserved.
Contextual Ad
Placement
Samples
17
Interior Design Decorating Channel728x90_300x250_160x600
DIY / Home Improvement Channel728x90_300x250_160x600
Copyright Haven Home Media LLC 2009- All rights reserved.
Ron Hazelton
Sweeps Example
– Home Page Ad
Placement Week
Long
Copyright Haven Home Media LLC 2009- All rights reserved.
Ron Hazelton
Sweeps Example
– Week Long
Dremel.mov
Click here for
sample promo
spot
Home Page
Logo
Integration
Advertiser fixed
logo integration
within home page.
Logo drives to
custom brand page-
see next slide.
Copyright Haven Home Media LLC 2009- All rights reserved.
Custom Brand
Page Sample
Advertiser receives
custom content
including product
images, videos,
e-coupons, links to
retail partners, etc.
Interstitial Ad
Placements
High-impact, full
screen rich media:
• 750x425 ad unit load
between pages
• Great engagement
• CTR averages 1-3%!!
•HHM can create this
unit for you.
Copyright Haven Home Media LLC 2009- All rights reserved.
Email Newsletter Sponsorships
Copyright Haven Home Media LLC 2009- All rights reserved.
The following slides show:
Custom Social Media Programs HHM can
build and promote
Spotlight – Fresh content from our
leading authors rotating weekly
-Tom from MoneyPit.com
- Ron from RonHazelton.com, etc
Spotlight – Fresh content from our
leading authors rotating weekly
-Tom from MoneyPit.com
- Ron from RonHazelton.com, etc
Polls and quizzes promote engagement
and product relevancy
Polls and quizzes promote engagement
and product relevancy
Integrated content from sponsor Integrated content from sponsor
Sponsored Video for Distribution.
- Can include custom video created and
aired on Housecalls TV for sponsor
Sponsored Video for Distribution.
- Can include custom video created and
aired on Housecalls TV for sponsor
Activity Stream allows users to compose,
post and cross post comments
- Facebook & Twitter posts about
Painting from Haven Home experts like
MoneyPit.com, RonHazelton.com, etc
will all be aggregated here as well
Activity Stream allows users to compose,
post and cross post comments
- Facebook & Twitter posts about
Painting from Haven Home experts like
MoneyPit.com, RonHazelton.com, etc
will all be aggregated here as well
Using Haven Home Media’s
network, TV, radio for
Sponsor.
Providing Access to the
Entire Social Web
Using Haven Home Media’s
network, TV, radio for
Sponsor.
Providing Access to the
Entire Social Web
Using Haven Home Media’s
network, TV, radio for
Sponsor.
Providing Access to the
Entire Social Web
Painting Moments of Expertise: Promoted on TV,
Radio, Social Media & Online
Painting Moments of Expertise promoted in
email newsletters & integrated into sites.
Social Media: Painting Moments of Expertise
promoted on Facebook pages & Twitter to drive
viral interest.
HHM experts, and consumers can
post on Facebook, Twitter. Posts
are automatically integrated into
Painting Moments page.
Copyright Haven Home Media LLC 2009- All rights reserved.
Thank you for considering Haven
Home Media.
Daniel Meehan – President/CEO
(ph) 212-835-1511 (e) [email protected]
Andrew Augustine - Director of Sales
(p) 201-665-3122 (e) [email protected]
Haven Home Media LLC
5 Penn Plaza, 23rd Floor
New York, NY 10001
www.havenhomemedia.com