Does your company market B2B?

No doubt you havegreat stories

Stories about real solutions to real-world problems

Stories about productsthat do out-of-this-world things

But great stories can be tough to tell…

• Complex ideas

• Technical language

• Charts, graphs, tables and illustrations

• Reams (and gigabytes) of information

Marketing B2B often involves:

…and some great stories don’t have happy endings.

If your communications agency “doesn’t get it…”

• You spend too much of your time giving input and direction

• Revisions go on forever

• Costs start climbing

• And no one is satisfied!

That’s why we invite you to view our story…

In a nutshell…

• Pete Holbrook (president) started company in 1984; incorporated 1991

• Located in Midway area of St. Paul

• Primarily serving B-to-B clients who market engineered/designed-in products

• Full-time staff of designers, illustrators and writers

• Specializing in promotional and technical literature, trade shows, presentations, content for web and social media

Holbrook & Associates can help you…

• Introduce and grow new technologies

• Support the sale of engineered products

No matter how complex your story, or…

Fuel cell components

Industrial filtration

Fire protection

Concrete protector

Solar panel films

High ampacity conductors

Industrial abrasives

Bioanalytical products

Fluoropolymers

Healthcare consumables

Electronics cleaners

Electronics abrasives

Cosmetic fluids

…how specialized your market niche.

A few of the places our work has taken us:

What we deliver to all our clients:

We get to know your business, your markets and the value you provide your customers.

We help differentiate your products and services and support your sales activities.

We help you solve problems and realize opportunities with the strategic, integrated use of communication tools – from sales bulletins to blogs, and more.

Clear. Compelling. Technical Marketing Communications.

Did we mention value?

Our clients…

• Spend less effort providing input

• Spend much less time editing and revising

• And find that working with Holbrook & Associates is easy on their budgets.

A few examples…

Promotional/Technical Writing

We believe content comes first in technical marketing communications.

Because without clear, compelling content, your great story can end up being just pretty pictures.

A quick case history

Working with a client’s technical, regulatory and legal teams, Holbrook created a “promotional white paper” that helped explain a new-to-the-world fire extinguishing chemistry designed to replace ozone-depleting halon.

The paper established a positioning around “business sustainability”… using clear, compelling writing to convey complex relationships between emerging regulatory climates and the environmental properties of fire protection chemistries.

This paper helped secure the client’s partnership with some of the nation’s leading fire protection system OEMs…and formed the basis for all subsequent market communications.

Sales & Technical Literature

Understanding your products, customers, competition and markets helps us to work quickly and effectively, whether creating a brochure or a complete identity system.

Advertising

We can help simplify complex technical information and create compelling value propositions, positioning, FABs, and key messages.

Tradeshows, Meetings & Events

Our goal is to exceed your expectations while helping you meet your budget. When it comes to trade shows, effective project management and lots of experience pays dividends.

Presentations

Navigable PDFs

PowerPoint

We can help you deliver complex messages in a clear, compelling way…even to the toughest audience.

Technical Illustration

Sometimes, a photograph can’t give the whole picture. Our illustrators can help tell your story in a whole new light.

Newsletters

We’ll help you spread the news, whether in print or online.

Web Content

We can help keep online visitors engaged, with content that is fresh, meaningful and to the point.

Sales Promotion

And we can help you ask for the order.

At Holbrook & Associates, we offer…

• 25+ years of experience delivering complex technical messages in a clear, compelling way

• Fast, accurate response – fewer input meetings, re-writes, and revisions

• A hard-working partner who values your business

End of story.