hbucgrow fall 2016 presentation: it started with a hashtag
TRANSCRIPT
It all started
with a…#
100,000+FOLLOWERS
@FAMU_1887
/FAMU1887
FAMUTube1887OURFAMU_1887
Recruitment campaign geared toward showing the most lively aspects of campus life for the average Florida A&M University student to
encourage potential students to…
AUDIENCE
• Informal in nature
KEY MESSAGES
• For students, by students, featuring students
KEY MESSAGES
• Project fun, inclusive atmosphere that FAMU provides
KEY MESSAGES
• FAMU tradition that Rattlers will strike, strike, and strike again!
KEY MESSAGES
DELIVERABLES
• Videos• Office-produced
fliers• Email campaigns
OVER1,000,000
RetoolYourSchool
OBJECTIVE
Retention campaign to win money from the Home Depot for sustainability measures across campus
AUDIENCE
All FAMU stakeholders, particularly alumni
KEY MESSAGES
Informal
KEY MESSAGES
Played on FAMU being ranked the No. 1 HBCU with a call to action for voters to also vote us No. 1 in this competition
DELIVERABLES
• Videos• Office-produced
fliers• Email campaigns
REACH
6MVOTES
OBJECTIVE
To rally the entire FAMU community to achieve and exceed our performance metric goals, improve graduation rates and student retention.
AUDIENCE
• Students• Alumni• Faculty• Staff• Other FAMU Stakeholders
KEY MESSAGES
• Focused on Academic Excellence
KEY MESSAGES
Institutional wide campaign: FAMU Today, FAMU Tomorrow, FAMU Forever, FAMU Forward.
KEY MESSAGES
• Showcase Rattlers making an impact on campus and around the globe
KEY MESSAGES
Finish Strong: Get out the door in 4 years!
DELIVERABLES
• Videos• Digital news site• Posters• Pledge cards
17K+Digital News Site Subscribers
REACH
826,133Views onFAMUForward.com
REACH
REACH
• 8% gain in the median average wages of undergraduate students employed in Florida one year after graduation
REACH
• 8% increase in the number of graduate degrees awarded in areas of strategic emphasis, including STEM
REACH
• 5% gain in second-year retention rates.
REACH
• 13-point increase on Performance Metrics.
Thank You!