HCE and Beyond: How

Early Opportunities Can

Accelerate NFC Growth

Ian Maddocks

Board Member, NFC Forum

Oct. 15, 2014

#NFCForum

https://www.linkedin.com/company/nfc-forum

NFC Forum Mission & Goals

• Develop standards-based Near Field Communication specifications that define a modular architecture and interoperability parameters for NFC devices and protocols

• Encourage the development of products using NFC Forum specifications• Work to ensure that products claiming NFC capabilities comply with NFC

Forum specifications• Educate consumers and enterprises globally about NFC

Specification and Application Documents Compliance Branding

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The NFC Forum on HCE

“We view HCE as an exciting development for the

NFC market because it provides an additional

means by which to perform NFC transactions.”

“HCE is a promising addition to the portfolio of NFC

solutions that could potentially accelerate market

growth.”

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How the NFC Forum Enables

HCE Implementations HCE is supported by NFC Forum specifications,

including the NCI specification, which in

combination with other standards, such as ISO

14443 and JIS X 6319-4, enables HCE

implementations

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The NFC Controller Interface

(NCI) Specification Defines a standard interface within an NFC device

between an NFC Controller and the device’s main

application processor

Makes it easier for device manufacturers to

integrate chipsets from different chip

manufacturers

Defines a common level of functionality and

interoperability among the components within an

NFC-enabled device

Provides a logical channel that can be used with

different physical interfaces, such as UART, SPI,

and I2C

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NFC HCE Use Cases

HCE in Action: BBVA Wallet

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• 2nd largest bank in Spain

• 200K+ users

• HCE based on Visa

specifications

• Coming to the US, Chile,

and Mexico later this

year

HCE in Action: Ticktrack by Aditium

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• Integrated transportation

logistics

• Passenger access control

• Fleet management and

telemetry data

• Communication and alerts

• Reporting

• P2P solution; no contactless

reader infrastructure required

• Top audience vote-getter at

NFCF Global Summit 2014

HCE in Action: PrePay Solutions

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• Europe’s #1 prepaid services

provider

• In partnership with Proxama

• Mobile payment solution for

prepaid users

• Enables brands, retailers, and

financial services providers to

deliver branded mobile

payments plus loyalty and

proximity marketing

HCE in Action: Sberbank

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• Largest bank in Russia

• 3rd largest bank in Europe

• 100M customers

• Mobile payment service

• Embedded secure element trial underway in

Moscow

• HCE service later this year

HCE in Action: DCR Strategies

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• Canada-based loyalty/prepaid services provider

• Operates in 30 markets globally

• TruCash NFC Mobile Wallet launched in April 2014

• Mobile payment

• Mobile gifting

• Integration of multiple loyalty cards

HCE in Action: CUA

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• Australia’s largest credit union

• 400K+ customers, 60 branches, 3,400 ATMs

• First Asia-Pac bank to launch mobile payments

using HCE

• Leveraging HCE Android App by Cuscal, supporting

Visa payWave

• HCE selected for security, cost-efficiency

• Expects 8-10 additional roll-outs over next month

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NFC Beyond Payment and HCE

NFC is More Than Mobile Payment

HealthcareTaking off!!

Retail Preparing for take off

RemoteHealthcare

TransportTaking off!

AirlineTicket

PublicTransport

Ticket

Coupon and

Loyalty Programs

Consumer Electronics

Soaring!

One Touch to BT/WiFi

Automotive/Mobile Printing

Accessory / Wearable

PaymentPreparing for take off

Credit / Debit

NFC Operates in 3 Modes

Connect the world of apps with the physical world …Apps jump into the world and touch people, objects and other apps.

Connect devices through physical proximity … magical connection of devices by simply touching them. A true device “hand shake”.

Connect to a common infrastructure …Incorporates the use of a secure elementto allow your phone to act like an “interactive card” for payment, transportation, ID and physical access

Tag/Card Reader/Writer (Terminal)

Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica,

ISO/IEC15693)

Card Emulation (Secure Element, HCE)

EMVCo/ISO/IEC14443, JIS X 6319-4/Felica

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Peer to Peer (Device to Device)

NFCIP-1, NFCIP-2 (ISO/IEC18092,

ISO/IEC21481)

Host Card Emulation: Accessing

an Infrastructure of Acceptance

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Contactless is part of many peoples daily lives and

acceptance of contactless is pervasive• Retail Stores, Hotels, Corporations, …

• plus Laptops and other Consumer Electronic devices

HCE opens the door for developers to exploit the

infrastructure and deliver better user experiences

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How the NFC Forum is Driving Adoption

Special Interest Group Sectors

Potential to establish additional working groups as partners

identify high market importance and opportunity

Transit Air Transport &

Ticketing

Public Transport &

Ticketing

Other Transport Schemes

…future…

Health

Pharmacy

Insurance

Clinic

Hospital Management

PaymentFinancial

Institutions

Terminal Manufacturers

Merchants

…future...

Retail

Product Tags

POS, Vending

Coupons

Points, Rewards

CEPC, Tablet, Embedded

Handsets, Remote Controls

Computer PeripheralsAppliances

Personal Auto

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Liaison Partners

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New “Tap Into NFC” Developer Program

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New for NFC Developershttp://tapintonfc.org/

1. Access mobile OS NFC APIs

2. Showcasing NFC solutions

3. Interactive developer community

Plus:• NFC developer kits

• Forthcoming events, and the

• NFC Developer Knowledge Base© Ramcreativ | Dreamstime.com

Thank You!

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www.nfc-forum.org