hdfc project 2
TRANSCRIPT
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HDFC BANKDFC BANKWe Understand Youre Understand Your
Worldorld
BY-ANJALI RAJPALBY-ANJALI RAJPAL
B.B.AB.B.A
III YEARIII YEAR
Products & Services ForIndividualNeeds.
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MISSION & VISIONMISSION & VISION
World Class Indian Bank Benchmarking againstinternational standards.
To build sound customer relation across distinctbusinesses.
Best practices in terms of product offerings, technology,
service levels, risk management & compliance.VISION STATEMENT OF HDFC BANKThe HDFC Bank is committed to maintain the highest
level of ethical standards, professional integrity andregulatory compliance.
HDFC Banks business philosophy is based on threecore values such as:-
1.Operational excellence2.Customer focus3.Product Leadership.
MISSION STATEMENT OF HDFCBANK
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Product & servicesProduct & services
Corporate AccountFixed Deposit AccountSweep-In Account Demat AccountHDFC Mutual Fund
HDFC Bank PlusHDFC Standard Life Insurance
INNOVATIVESERVICES
PRODUCTS AT
GLANCE
HDFC Phone BankingHDFC ATMHDFC Net BankingHDFC Mobile BankingHDFC Bill PayHDFC Debit Card/ Credit
Card
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Findings &AnalysisFindings &AnalysisYour AnnualYour Annual
HouseholdHouseholdincome?income?
What is yourWhat is your
perception aboutperception aboutproducts& services byproducts& services by
HDFC Bank?HDFC Bank?
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Do you want to openDo you want to open
an account with HDFCan account with HDFC
bank?bank?Do you have all theDo you have all the
documents to open andocuments to open an
account?account?
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Are you aware of different terms &conditionsAre you aware of different terms &conditions
which are very much essential to maintain anwhich are very much essential to maintain anaccount at HDFC Bank?account at HDFC Bank?
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LIMITATIONS
Every work has its own limitation. Limitationsare extent to which the process should notexceed. Limitations of this project are:Decreasing Housing Loans.
It was within the geographical limits.Very slow services and too much formalities.People mind set about the survey wasobstacles in acquiring complete Respondentswere very busy in their schedule. So it wasvery time consuming for gatheringinformation.
k h b ki f i d
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HDFC Bank, the banking arm of HDFC is expectedto go on stream. The bank already has goodnumber of employees on board and is recruitingpersonal banker heavily to take the headcount tomany more. It is on the brim of increasing its
customers through its attractive schemes andoffer.The project opportunities provided was marketsegmentation and identifying prospectivecustomers in potential geographical location and
convincing them to attract more customers sothat new business opportunities of the bank canbe explored. Through this project, it could beconcluded that people are not much aware aboutthe various products of the bank and many of
them not interested to open an account, to investmoney at all.So, at last the conclusion is that there is toughcompetition ahead for the company from itsmajor competitors in the banking sector. Last butnot the least I would like to thank HDFC Bank forgiving me an opportunity to work in the field of
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RECOMMENDATIONI would like give some suggestion to increase the
profit and sell bulk products to the customersaccording to their needs and demand. As
follows.Convince both the wholesalers and retailersshowing them the benefits from it.Motivate them to open the bank account in HDFCBank to both the parties.
Each wholesaler has more than 15 to 20retailers, so by this way bank sell the bulkproducts. As a result bank get the new customers.Bank always find those customers which areinvolve in the banking transaction.
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Any Questions?Any Questions?
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