headlines brochure september to october 2012 from middleton wholesale

SEPTEMBER•OCTOBER 2012HEADL NES!T 01604 750040 F 01604 750809

[email protected] www.middletonwholesale.com

HEADL NES!

INDEXINDEXD R A U G H T

This HeadLines edition features great deals on firm favouritesincluding Becks, Stella and Carlsberg.

C A S K

C I D E RStock up on refreshing ciders from Strongbow, Kingstone Press and

Eliot’s Spicy Cider, perfect for the final weeks of summer.

PA C K A G E DCarling’s new limited edition ‘ZEST’ lager has proved to be

popular along with the exciting combination of flavours from the Hooper’s range including the old favourite, Hooch.

S O F T D R I N K SMake the most of the remaining long evenings and warm weather

when soft drinks sales are at their highest. We have some great offersfrom Coca-Cola and Appletiser.

FRIDAY 07 SEPTEMBERMOLDOVA v ENGLANDWALES v BELGIUMSATURDAY 08 SEPTEMBERSCOTLAND v SERBIATUESDAY 11 SEPTEMBERENGLAND v UKRAINESERBIA v WALESSCOTLAND v MACEDONIA

FRIDAY 12 OCTOBERENGLAND v SAN MARINOWALES v SCOTLANDTUESDAY 16 OCTOBERPOLAND v ENGLANDBELGIUM v SCOTLANDCROATIA v WALES

2917 19

Olympic fever has grippedthe nation with the recentsuccess of Team GB at theGames.We have seen the best Olympic goldmedal haul since 1908, no doubthelped by the cheering homecrowds. There are simply too manyhighlights and sports personalitiesto mention!

If you have been anOlympic addict and can’tbear for all the excitementto be over, don’t forget thatthe Paralympic Games runfrom the 29th August untilthe 9th September.

WORLD CUP 2014QUALIFIERS

BATON PASSES TO PARALYMPICS

Celebrate Britain’s National Drink during Cask Ale Week which runsfrom Friday 28th September to Sunday 7th October. Take a look at ourfantastic offers and POS kits from Spitfire, Hobgoblin and Cotswold

Lion to help boost sales.

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

DATESTO REMEMBER

S E P T E M B E R

O C T O B E R

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

British SummertimeEnds

Cask Ale WeekEnds

01 02 03 04 05 06 07 08 09 10 11 13 14 1512

Golf - The Ryder Cup28th - 30th

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

London ParalympicGames End

Cask Ale WeekBegins

Halloween

OCTOBERONLY

£69.99per 9 gallon

FORTHCOMING ATTRACTIONS - NOVEMBER & DECEMBER

C A S K P R O M O T I O N S F O R S E P T E M B E R

£79.49per 9 gallon

£71.49per 9 gallon

£73.99per 9 gallon

£65.49per 9 gallon

£78.49per 9 gallon

O U R R E G U L A R H E A D L I N E R SO U R R E G U L A R H E A D L I N E R SALL AVAIL ABLE THROUGHOUT THE YEAR

3.6%

ADNAMS

Ghost Ship£74.49per 9 gallon

4.5%

COURAGE

Best Bitter£67.99per 9 gallon4.0%

FULLER’S

LondonPride£86.99per 9 gallon

Known and loved for its distinctive, rounded flavour, London Pride is the award-winning beer forwhich Fuller’s is most famous. In recent years its popularity has grown to the extent that it is nowBritain’s leading premium ale: a welcome fixture in many pubs and off licences around the country,and now winning new friends abroad. To the beer afficiando looking for the classic English pint,we say this: Whatever you do, take Pride.

4.1%

The glowing amber of this permium Kentish Ale has wonderfully generous aromas of tangy malt,soft raisins and sweet oranges, freshened by the floral, grassy notes of three different Kent-grownhop varieties (flowery Target, tangy First Gold and orange-fragrant East Kent Goldings). In themouth, the finely balanced flavour opens with a blast of rounded malt before the rousing, almostspicy hops follow through to provide a complex, multi-layered finish.

4.2%

SHEPHERD NEAME

Spitfire£69.99per 9 gallon

MARSTON’S

EPA£63.49per 9 gallon

All prices are subject to duty changes

2 0 1 2 C A S K S H O W C A S E2 0 1 2 C A S K S H O W C A S E

THWAITES

Original3.6%

£55.99per 9 gallon

P R I C E F I G H T E R

A clean dry tasting and refreshing session bitter with a glowing amberappearance. Brewed using premium grade Maris Otter malt and a blendof traditional English Hops including Goldings and Fuggles to give amalty flavoured beer with a delicate dry finish.

AVAIL ABLE THROUGHOUT SEPTEMBER & OCTOBER

£

WELLS

EagleI.P.A£66.49per 9 gallon

C A S K P R O M O T I O N S F O R O C T O B E R

3.6%

SHARP’S

Doom Bar£73.49per 9 gallon4.0%

WOODFORDE’S

Wherry£71.99per 9 gallon

3.8%

WYCHWOOD

Hobgoblin£75.99per 9 gallon

Traditionally craft brewed with Chocolate & Crystal malts and a blend of Styrian, Goldings & Fuggles hops to produce a full-bodied, Ruby beer that delivers a delicious chocolate toffee malt flavour, balanced with a rounded moderate bitterness and an overall fruity,mischievous character.

4.5%

WOODFORDE’S

Nelson’sRevenge£75.99per 9 gallon

Rich and floral aromas,sweet Norfolk malts and a burst of ‘citrus’ hops embody this mouth-watering premium beer.

• Brewing Industry International Awards Cask-conditioned Best Bitter (Silver) 2005 • Champion Best Bitter of Britain (Bronze) 2004

4.5%

HEADL NES!

£75.99per 9 gallon

WHILSTSTOCKS

LAST

SPECIAL OFFERat only £71.99

Hook Norton Brewery, Brewery Lane, Hook Norton, Banbury, Oxon, OX15 5NY www.hooky.co.uk

HANDCRAFTED BEERS FROM THE COTSWOLD HILLS SINCE 1849

Cotswold Lion £71.99

Buy just 2 firkins of Cotswold Lion and get a free polo shirt and POS kit

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SPECIAL OFFERBuy two 9 gallons of Cotswold Lion and you will receive a free Hook Norton brandedpolo shirt and point of sale kit!

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shirt

SPECIAL OFFERBuy two 9 gallons of Cotswold Lion at only £71.99and you will receive a free Hook Norton brandedpolo shirt and point of sale kit!

tpoloo reee

£71.99and you will receive a free Hook Norton branded

kit

POS Kit contains

POSSanddt

y Lane,

polo shirt and point of sale kit!

Brewer,yHook Norton Brewer

OX15 5NY

polo shirt and point of sale kit!

Oxon,,y Banbur Hook Norton,y Lane,

HANDCRAFTED BEERS FROM COTSWOLD HILLS SINCE 1849

OX15 5NY .co.uk.hookywww

THEHANDCRAFTED BEERS FROM COTSWOLD HILLS SINCE 1849



SEPTEMBER• OCTOBER 2012

Usher’s 18243.6% ABV

SPECIAL PRICE

£60.99per 9g

Deep gold in colour, Usher’s 1824 is a fine English ale based on beers brewed at the Usher’s Brewery in Trowbridge since 1824.

Tangy and refreshing, brewed with Fuggles and Goldings.

Buy two 9 gallons of Cotswold Lion at only £71.99 per 9g and you will receive a free Hook Norton branded polo shirtand point of sale kit!

per 9g

HEADL NES!

WHATEVER YOU DO, TAKE PRIDE

FULLER’S

LONDON

PRIDE

500ml BOTTLES

PAY ONLY

£17.00per case

FULLER’S

ORGANIC

HONEY DEW

500ml BOTTLES

PAY ONLY

£18.50per case

SPECIAL PRICE

£74.99per 9g

SPOOKS ALE4.7% ABV

A VA I L A B L EF R O M 17 t h S E P T

HEADL NES!

From Belgium with pride

First developed as a Christmas beer inLeuven, Stella Artois is brewed to perfectionusing the original Stella Artois yeast and onlythe best ingredients including the celebratedSaaz hops. It’s the optimum premium lager,

with its full flavour and clean, crisp taste.

CONTACT YOUR LOCAL

NDD MEMBER TO ARRANGE ANINSTALL ATION

Middleton Wholesale Ltd Tyne Road, Weedon Road Industrial Estate, Northampton NN5 5AFwww.middletonwholesale.com


INTRODUCING EXCELLENT SPANISH WINES TO OUR ELEANOR VINTNERS RANGE

VivaEspañaatasteof spain

Lo Lo Albarino by Rias Baixas

£8.54per bottle

What a great discovery, 100% Albarino a refreshing

change to Pinot Grigio.

Darien TempranilloRioja 2009

£6.50per bottle

From a great Rioja producer, a younger and

easy drinking style.

Darien CrianzaRioja 2006

£8.70per bottle

A wine aged for at least 12 months in Oak

- sumptuous.

Darien ReservaRioja 2007

£11.77per bottle

A wine of superb structure and big

flavours.

B U Y 1 2 x B O T T L E S R E C E I V E O N E F R E E

Champagne Collet NV

£15.99per 75cl bottle

Champagne Collet NV Magnum

£36.99per 1.5Ltr bottle

Champagne Collet Rosé NV


Champagne Collet Vintage

2002/04


BUY ANY 6 x BOTTLES RECE IVE A BRANDED ICE BUCKET

Champagne Collet has been our house Champagne at Eleanor Vintners for some time now. We chose Collet as we believe it offers superb quality whilst delivering great value for the licensee.

Collet Champagne

SPECIAL PRICESPECIAL PRICE

£7.49SPECIAL PRICE

£7.4912 x 330ml GLASS BULBY BOTTLES12 x 330ml PET BOTTLES

Special PriceSpecial Price

SPRING WATER

A source of clarity

Special Price

330ml £5.991 litre £7.99

12 x 1 Litre glass, 24 x 330ml glass Strathmore Spring Water still or sparkling Choose the No. 1 water brand in the on trade*

* Source : CGA, Value Sales, March 2012

Did you know...A DAVID keg has a disposable beer tube - you never need to clean a line again!

Terms & Conditions apply.

Discover the cleaner, fresher, cheaper way to dispense great quality beerThe DAVID unit from HEINEKEN is one of the most cost effective, flexible dispense systems on the market today.

— No cellar or cellar cooling required— No line cleaning required— Great beer every time (with reduced wastage)— Easy to operate, fixed or mobile versions— Energy efficient system— Extended keg life— Dispenses up to 70 x pints or 105 x Heineken

schooners or 140 x Birra Moretti half pints per day (based on 2 x 20 litre kegs)

— Save up to 7p per pint on dispense costs*

HEINEKEN is a member of the Portman Group – promoting responsible drinking.

* Estimated energy cost per pint on a standard cooler/python system including cellar cooling = 8p

DAVID is available to purchase from £500 each or to rent from HEINEKEN

disposable beer tube -VIDAAVA D

ou knoyDid

disposable beer tube -eg has a VID k

...ww.ou kno

clean a line again!er need tvou ney

disposable beer tube -

clean a line again!o er need t

disposable beer tube -

IEH

ortman Gr is a member of the PNEKEN

esponsible drinking.omoting roup – prortman Gr

esponsible drinking.

CONTACT YOUR LOCAL NDD MEMBER TO ARRANGEAN INSTALL ATION

HEADL NES!

£2 million campaign investment across November and December

FOLLOWING THE GREAT SUCCESS OF CARLING ZEST WITH A HINT OF NATURAL CITRUS, WE ARE PLEASED TO BRING YOU A NEW LIMITED EDITION PERFECT FOR WINTER DRINKING...

CARLING ZESTWITH A HINT OF SPICED ORANGE

Available to order from October

...GET A ZEST FOR WINTER


Over 18s Only

It’s the on-trade’s No.1 packaged soft drink inOn Premise1

Perfect ServeBuy 5 cases of Coca-Cola 330ml bottles and get 1 case free*

So, when your customers ask for a Coke, make sure you can give them a Coke

Buy 5 cases of and get one case free*

Perfect Serve

Buy 5 cases of

Coca-Cola 200ml

bottles and get

1 case free*

* Offer available for 200ml and 330ml Coca-Cola NRG bottles only. Free case of stock must be same pack size as those purchased and excludes Diet Coke. Offer available between 03/09/2012 to 30/09/2012, through your participating wholesaler, subject to availability and their terms and conditions. All cases must be purchased in one transaction. 1. By Volume CGA On Premise 52 week MAT. GB. Coca-Cola, Coke, the Dynamic Ribbon device and the design of the Coca-Cola Contour Bottle are registered trade marks of The Coca-Cola Company.


SEPTONLY

HEADL NES!

SEPTONLY

A BOTTLEFUL OFTOGETHERNESS

2O added £5m to the juice drinks category in the 12 weeks up to last Christmas1

1

2O flavours2

IT’S BACK - DON’T MISS THE PARTY!Available from September

77Calories per bottle

Buy 2 cases of

Glitter Berry to

receive a pos kit*

receive a pos kGlitter Berry tGlitter Ber

e a pos kBuy 2 cases ofBuy 2 case

r Berry

*kitt*tokit


(**InBev research)

THE PERFECT MATCHExperimenting is key to finding the perfect match but hereare a few basic guidelines! • LAGER - The light, smooth flavour has a dry edge so is

great paired with fish. For an upmarket approach team with scallops, sole and mussels.

• ALES - Classic British Ales are perfect with their British food counterparts such as roasts, pies and hearty soups.

• SPECIALITY BEERS - Great for refreshing the palate after spicy foods. Blonde ales are great with creamy sauces and dressings whereas fruit beers go well with the bitterness of dark chocolate and tart summer berries.

• CIDER - Pork cooked in cider is a tasty alternative to cooking with beer or wine. There’s a fantastic range of ciders from dry and light to strong and sweet.

TOP TIPS TO PROMOTE BEER AND FOOD• FORMAT - Ensure your menu has a wide enough

variety of dishes to enable you to promote beer and food effectively.

• INVOLVE YOUR BEER! Consider beer as an active ingredient within your dishes. Beer is great for marinating, slow cooking, deep frying and adding to salad dressings.

• PRODUCT KNOWLEDGE - Make sure your staff are trainedand able to recommend beer and food matches.

• GLASSWARE - Elegant stemmed glassware is perfect for serving bottled beers with food; this helps to create the right impression and can add value to the consumer offering.

• EVENTS - Beer and Cheese evenings are always popular and relatively easy to organise. Alternatively, sell tickets to a beer tasting evening and offer different beers with different courses.Spooktacular

TIPS FOR HALLOWEENHalloween is a perfect event to boost profits in your outlet! It’s a fun, social occasion that involves drinking, eating anddecorations - in other words an ideal event for pubs!Draw the crowds this October with these frightastic top tips:• Fancy Dress. Run a fancy dress competition; offer a prize to

the customer with the best costume. Encourage bar staff to get in the holiday spirit and dress up.

• Cocktails provide high profit margins, so why not create your very own spooky selection of green and orange themed Halloween drinks.

• Decorate your outlet with cobwebs, pumpkins and skeletons.

• Create your own trick or treat envelopes to be given with certaindrinks purchased. Offer meal vouchers or a free bottle of wine to the lucky winners.

• Halloween games such as bobbing apples, pin the nose on the skull and pumpkin hunts are irresistible to the young at heart.

• Family Focus. Halloween is a great family occasion. Host a family themed event such as a barbecue (weather permitting!)

BEER&FOODMATCHINGPromoting the partnership between beer and food is a great activity to run during National CaskAle Week (28th September - 7th October) and offers an opportunity to focus on natural and localingredients.

Beer is the perfect partner to all kinds of food. With 88% of customers saying they enjoy a beerwith a bite to eat, it’s a great opportunity to push this partnership in your outlet.**

Pairing beer and food can provide you with the point of difference from your competitors. It’s a great way to help drive up beer sales and offers an alternative to choosing a soft drink for those who aren’t keen on wine.

Middleton Wholesale Ltd.Tyne Road, Weedon Road Industrial Estate, Northampton, NN5 5AF.Tel: 01604 750040 Fax: 01604 750809Email: [email protected]: www.middletonwholesale.com

Terms and Conditions1. All offers are available from 1st September to 31st October 2012 unless otherwise stated. 2. All offers aresubject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they wouldbreach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not

intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchasebeers or any other products. In such cases only those products, which are excluded from such agreements, shouldbe considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.

7. All prices featured may be subject to a duty increase.

HEINEKENNRB

£19.49

SOLNRB

£19.49

DESPERADOSNRB

£24.49

Available 1st September to 31st October. HEINEKEN is a member of The Portman Group -promoting responsible drinking.

headlines brochure september to october 2012 from middleton wholesale

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