headlines, hbo and harry potter: a case for context
DESCRIPTION
Designing UX through the lense of Context.TRANSCRIPT
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Justin Smith
Headlines, HBO, & Harry Potter a Case for Context
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@xenoabe
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1. What is Context? 2. Problems 3. Personal Context 4. Placement Context 5. Prose context 6. Process for context
This Talk
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What is Context?
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Con - text the circumstances that form the setting for an event, statement, or idea and in terms ofwhich it can be fully understood and assessed
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Where am I?
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What am I doing here?
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“Would you hold my hand?”
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Personal Context
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The Question: Who?
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Why?1. Deeper Connection/Engagement 2. Loyalty 3. Higher Potential for Immediate Interest
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Love Languages
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Power of Personal
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Pandora
Netflix
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Purpose
Audience
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What if I can’t be personal?
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1. Popularity 2. Priority
Lean into
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What if?
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Personal Context
1. User Analysis 2. Task Analysis 3. Analytics 4. Business Requirements
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Placement Context
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The Question: Where?
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Within Page Within Site
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Within Page
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Gestalt Theory
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Perceptual OrganizationProximity Compatibility Principle
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Within Site
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5. Visual Hierarchy & Organization
Placement Context - Within Page
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2. Task AnalysisPlacement Context - Within Site
6. User Flows & Scenarios
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Prose Context
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The Question: Why?
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SEE MORE
CLICK HERE
DISCOVER
GO NOW
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textCon
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READ FULL STORY
SEE ALL GAMES
BROWSE ALL ARTISTS
WATCH THIS NOW
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Cleverness and BrevityClarity >
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You Might LikeDark Covers with Smoldering Stares
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7. Involve Copywriters for Clarity
Prose Context
8. Build Trust with Users
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Personal ContextThe Question: Who?
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Placement ContextThe Question: Where?
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Prose ContextThe Question: Why?
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T. Hanks!
@xenoabe