Fast facts

headquarters This in-depth Africa feature

is a special edition of

Headquarters Magazine -

December 2012Published by Meeting Media Company (Europe) www.headquartersmagazine.com - press@headquartersmagazine.com

Meetings in AfricAA continent on the rise

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Give AfricA A plAce on the internAtionAl meetinGs mApIt all started two year ago when I wrote about Africa being a continent forgotten by the meetings industry. It went something like this: ‘Our industry - and by this, I mean Europe, the US and Asia - knows little about associations and congresses in Africa, with one exception on the African continent: South Africa.’ These comments provoked a lot of reactions the world over, including in Africa itself: ‘Yes it’s our (European) fault we almost never take Africa into account.’ or ‘Doesn’t Africa need to prove itself on the internatio-nal meetings map?’ This last question was answered with: ‘Of course Africa does, but that shouldn’t prevent us from creating a platform African delegates and speakers at congresses can use to share their knowledge of the industry’.

A chAnGinG AfricAThe big change came in the middle of last year, when Headquarters, with the support of South African Tourism, started an investi-gation on the number of international and regional associations based in Africa. The results were impressive: 775 headquarters of African associations spread across 34 African countries were discovered. That’s when the African ICCA Chapter jumped on board to support us, along South Africa, which played a very constructive role in the process.

The first results of the study were presented last year, in 2011, during the ICCA congress in Leipzig. That was also the first time that a black speaker came on stage; Dr Dave Otieno, Chairperson of the All Africa Anaesthesiologists Association, spoke about ‘The challenges of International

Association Management in Africa’. A very important statement about Africa also came from Meetings Consultant Garry Grimmer, of Gaining Edge, in an interview he gave in our corporate magazine, MIM Europe. He said: ‘Africa is real draw card for associa-tions with social agendas. If it becomes the world’s next big outsourcing centre its economy will grow and it will draw more corporate and association meetings. Like South America, Africa needs convention bureaus, modern convention centres and more experienced supplier commu-nities. It also needs stronger association com-munities for both social and economic reasons. In my view, South Africa will lead the charge and the rest will follow.’

UiA stAtsThe Union of International Associations (UIA) is also a good source to study the state of Africa’s meetings industry. In the latest statistics they release each year we learn that countries like Nigeria, Senegal, Mozambique, Kenya, Uganda, Egypt, Ghana, Tunisia, Marocco, Ivory Coast and Zimbabwe already organize a fair number of international congresses. We also know new purpose-built congress centres have

AfricA

It’s the first time a specialized magazine in association business has published a 16-page, extensive supplement on Africa as a meetings continent. With this medium, we wish to inform our readers what is going on in a newly discovered Africa! More than 750 association executives all over Africa will receive this unique feature - a good starter for a great future!

Text Marcel A.M. Vissers

iccA in AfricA Rashid Toefy, ICCA African Chapter Chair and CEO of the Cape Town International Convention Centre, Cape Town, South, said: ‘The African chapter of ICCA is doing very well. Each year in july more than 50 members and about 20 association executives are gathering in one of the East African countres for an Educational workshop. In 2013 we hope to organize the Educational in Mozambique, be there!’More info at the ICCA Secretariat ICCA, with Verushka Adriaanse (verushka@cticc.co.za).Ms. Chris Prieto, CMP, also became the South African based Regional Director covering the African region.

introduction

a newly discovered meetings continent!

Rashid Toefy

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seen the light of day in Rwanda, Mombassa, Namibia and Zambia. But this list isn’t even exhaustive of course. And who knows, maybe some new PCOs will surface in the coming year? That would truly be the icing on the cake!

Where Are the heAd-qUArters of AssociA-tions in AfricA bAsed ? Up until now little was known about head-quarters of associations in Africa. Nobody was actually interested. Why should they? People thought congresses were only orga-nized and concentrated in South Africa. Now that’s some wrong thinking. At the begin-ning of 2011 South African Tourism agreed on a Research Project in order to identify all the headquarters of international and regional associations based on the African continent. Below are the final results.

The African continent consists of 54 inde-pendant states. Headquarters of interna-tional associations have been found in 36 countries. All in all, there are 1,450 head-quarters of associations in Africa. Out of those, 775 are active and organize events in Africa and in the world.

More info on Africa as a meetings destina-tion on www.headquartersmagazine.com

AfricAn coUntries in Which non-GovernmentAl orGAnizAtions Are heAdqUArtered

rank country # of associations

1 South Africa 154

2 Kenya 121

3 Egypt 80

4 Ghana 48

5 Nigeria 46

6 Senegal 38

7 Tunisia 33

8 Morocco 22

9 Ivory Coast 21

10 Zimbabwe 20

11 Tanzania UR 19

12 Cameroon 18

13 Uganda 17

14 Botswana 12

15 Burkina Faso 11

16 Algeria 9

Benin 9

Ethiopia 9

Mauritius 9

Togo 9

The remaining 16 countries have less than 9 headquarters of associations.

meetinGs AfricA 2013In recent years, the global meetings industry has begun to recognise Africa as a sought after destination. Meetings Africa is showcasing Africa’s diverse offering of services and products where African associations and African meet-ings industry professionals can partner to help transform our continent. It will take place at Sandton Convention Centre, in Johannesburg, 18-21 February 2013. You can register as a hosted buyer here: www.meetingsafrica.co.za

Round table discussion during the last ICCA Educational Conference in Joburg (2012) about the initiative of the African Association of Association Executives (AAAE), moderated by Dirk Elzinga, consultant to the Cape Town ICC.

cities per coUntry thAt host internAtionAl or reGionAl heAdqUArters of AssociAtions

country cities

South Africa (154)

Joburg: 50Cape town: 33Pretoria: 30Durban: 10

Kenya (121) Nairobi: 114

Egypt (80) Cairo: 53Alexandria: 12

Ghana (48) Accra: 41

Nigeria (46) Lagos: 18

Senegal (38) Dakar: 37

Tunisia (33) Tunis: 28

Morocco (22) Casablanca: 10

Ivory Coast (21) Abidjan: 21

Zimbabwe (20) Harare: 18

Dr Dave Otieno

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Meetings Africa

SANCB’s executive manager, Amanda Kotze-Nhlapo, says it makes an infinite amount of sense to extend Meetings Africa’s reach in the medium- to long term to include destinations across the conti-nent. Meetings Africa 2013, she says, is the first step to make the event widely inclusive of the continental industry, other African destinations and African business events products and services: ‘We have decided to grow Meetings Africa over time into a pan-African trade show. This is partly in response to international demand for all of Africa, and it’s partly a strategy to attract more regional and global association events to Africa and to South Africa. Africa has the makings of a power fully competitive business event continent.’

She continues: ‘Meetings Africa is officially hosted by the SANCB, it’s really a show pre-sented by a collective of Africa’s most passion-ate business event professionals who want to see their businesses succeed and thrive. Meetings Africa belongs to the whole industry. We invite global buyers and business event key decision makers to come to South Africa to meet these people who are service-driven, friendly, deeply accommodating and ready to do business.’

South Africa’s capability in hosting busi-ness events is firmly established, offering exceptional infrastructure and an already

impressive track record under its business event belt. South Africa is amongst the top 15 long-haul business event destinations in the world and has hosted some of the premier global business events, including the COP 17 climate change conference in Durban in 2011.

Yet there remains significant potential to do better. Meetings Africa 2012 attracted 20% more delegates than it did in 2011. Registered international visitors almost doubled to 205 hosted buyers, giving clear evidence of international appetite for South Africa as a business event destination. When other destinations on the continent exhibit at Meetings Africa, the number of venues, services and offerings will quantifiably grow, offering greater choice to the global buyer community to attract more business or South Africa, the region and the continent.

Meetings Africa takes place from Monday 18 to Wednesday 20 February, 2013 with the first day reserved for a number of meet-ings, educational and networking forums. They include: • The Southern African Association for

the Conference Industry (SAACI) Special General Meeting that will give the association a platform to engage with their members. This will include the ICCA Africa Chapter meeting and Event Greening Forum meetings;

• An Association Day designed to build capacity in national pan-African asso-ciations; to promote engagement and to work on lead development to boost competitiveness; IMEX-MPI-MCI Future Leaders Forum Africa that gives young industry professionals an opportunity to benefit and learn from experienced people in the industry;

• A decision-maker’s forum where public sector leaders will come together to discuss the socio-economic impact of business events on cities, provinces, municipalities and countries.

for more information about meetings Africa and to register to attend the event, please visit www.meetingsafrica.co.za

‘AdvAncing AfricA together’ At Meetings AfricA 2013

It is time for Africa to become the preferred continent for global and regional events. The world’s most powerful business event buyers have been invited to Meetings Africa 2013 that’s hosted by the South Africa National Convention Bureau (SANCB) that has given next year’s show the theme: Advancing Africa Together.

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Durban

The Durban ICC boasts the largest multi-purpose space in Africa. The Centre is purpose-built, fully air-conditioned and comprises six convention halls that are inter-linked. Operable walls allow for venue flex-ibility. The 6 halls can be opened up to form one large venue of 11,250m². The Durban ICC facilities include the adjacent Durban Exhibition Centre offering up to 11,400m² of flexible flat-floor space across 2 halls.

The ICC’s menu offerings are suitable for both international and local palates and feature contemporary European, Indian and Pan African cuisine.

The 5-star Durban ICC has been voted ‘Africa’s leading Meetings and Conference Centre’ eleven times by the World Travel Awards. Further the Centre is ISO 9001, 14001 and 22000 certified and HACCP accredited which are internationally recog-nised quality standards focused on service delivery, environmental management and food safety.

The city of Durban has plenty to offer, including year-round warm weather, tropi-cal beaches, excellent-value accommoda-tion, the beachfront and promenade, top restaurants and the uShaka Marine World

- one of the world’s leading aquariums. The Durban ICC is proud to have hosted some of the most prestigious conferences in the world including:• 123rd International Olympic Committee

Session 2011• COP17/CMP7 UN Framework on Climate

Change 2011• 8th International Cost Engineering

Council World Congress 2012• IV International Wildlife Management

Conference 2012• Southern African TB Conference 2012

The Durban ICC has the capacity and experience to provide you with a complete package to suit your unique conference requirements.

durban InternatIonal ConventIon CentreYour Venue of choice for Meetings and conferences

The Durban ICC has developed an en viable track record for hosting prestigious international and national conferences over the past fifteen years. Increasingly buyers and event organisers are seeing the advantages of hosting these events in Durban.

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cape town

According to CTICC, Chief Executive Officer, Rashid Toefy, the only other international medical association conference to exceed this number of delegates was the 19th World Diabetes Congress in 2006. This event drew over 12,000 international visitors to the shores of Cape Town.

one of foUrSouth Africa was one of four international countries bidding to host this event. The decision to award the conference to South Africa was taken by the Society for AIDS in Africa (SAA) Administrative Council, after a thorough evaluation bid process. ‘The theme of ICASA 2013, which is ‘Now More Than Ever: Targeting Zero’, was derived from UNAIDS, the Joint United Nations Programme on HIV/AIDS, vision of striving for zero new HIV and TB infections, zero discrimination and zero AIDS- related and TB deaths’ says

conference co-chair, Professor Ian Sanne, CEO of Right Care and Associate Professor of Internal Medicine at the University of the Witwatersrand.

In 2000, South Africa hosted the landmark 17th International AIDS Conference setting the scene for what was to be a turning point in the international drive to breaking down the barriers to AIDS treatment. ‘The 2013 ICASA conference is an opportunity to renew this global commitment by draw-ing the world’s attention to the fact that the legacy of South Africa 2000 is now under threat due to the global economic downturn’ adds Sanne.

UniqUe plAtformICASA 2013 has been planned two years short of 2015, the Millennium Development Goals (MDG) target date. Thus, Cape Town

will offer a unique platform to Africa to take stock of the past achievements and chal-lenges and to scale up the African response in the context of the MDGs. ‘In addition to the economic spin-off of hosting this event, the conference will also have the effect of sustaining approximately 667 direct jobs in the Western Cape and a further 333 indirect jobs in South Africa, as a result of delegate expenditure and the effect of induced tourism’ says Toefy. Since inception the centre has primarily targeted the international associa-tions market as this sector is fairly recession proof and has the largest economic impact for the region.

This is just one of the future large confer-ences that the centre has lined up. In 2016, Cape Town will host the 35th International Geological Congress, which is expected to draw over 10,000 delegates to the city. The expansion of the CTICC is set to further raise the global profile of Cape Town, as it will allow the centre to broaden its inter-national focus and attract larger city wide conferences.

Cape town set to host afrICa’s largest aIds ConferenCe In 2013 The Western Cape economy is expected to receive a R 145 million cash injection, when Cape Town hosts the 17th International Conference on AIDS and STI’s in Africa (ICASA 2013). This event, which will take place at the Cape Town International Convention Centre (CTICC) in December next year, is expected to attract over 10,000 of the world’s leading scientists, policy makers, activists, government leaders and civil society.

©Alain Proust

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hotels

sUstAinAble sUn internAtionAlSun International subscribes to the Sustainable Tourism Guidelines published in 2011 by the Department of Environmental Affairs and Tourism. These benchmark standards ensures that the South African tourism sector keeps pace with international trends towards res-ponsible business practices and in doing so gains market advantage. The principles for Economic, Social and Environmental Responsibility is based on the concept of sustainable tourism as defined as tourism development, manage ment and any other tourism activity which optimise the economic and other societal benefits available in the present without jeopar-dising the potential for similar benefits in the future.

If you look for high-class accommodation in South Africa, search no more. Sun International’s impressive range of state-of-the-art hotels will satisfy the most demanding delegates.

Sun International, Southern Africa’s leading hotel and resort group, is a name synonymous with excellence. Boasting an international portfolio of world-class hotels and resorts located in ‘must visit’ destina-tions, the collection includes the iconic Sun City Resort, home to the five-star Palace of the Lost City Hotel; the elegant Table Bay Hotel set in a breathtaking location on Cape Town’s Waterfront and the five-star colonial-style Royal Livingstone Hotel, on the banks of the Zambezi River overlooking the mighty Victoria Falls.

Sun International just announced exciting new developments with the launch of two new hotels: the Maslow Hotel in Johannesburg, a four star deluxe hotel opening in January 2013, as well as the brand new five-star Boardwalk Hotel, boasting 149 bedrooms and opening in late 2012 in Port Elizabeth.

Port Elizabeth, in the Eastern Cape, is South Africa’s ‘friendly city’ and boasts excellent infrastructure and world class facilities. Known as the starting or ending point of the iconic ‘Garden Route’, Port Elizabeth is within easy access to chic coastal towns,

stunning eaches and wildlife parks. The Boardwalk Hotel will house a convention centre providing just the right space for conferences and meetings of all sizes - small enough to be intimate, but able to handle large conference groups. Options include a multi-divisible 2 000m² ballroom, 4 sub-divisible multi-purpose meeting rooms, 760m² pre-assembly area, and under-ground exhibition space.

Together with the refurbishment in Zambia and many years of success in Cape Town and Sun City, all these developments are worthy of celebration.

www.suninternational.com

sun InternatIonal has It all!

The Palace Hotel, Sun City The Royal Livingstone Hotel, Victoria Falls – Zambia The Table Bay Hotel, Cape Town

The Boardwalk Hotel, Port Elisabeth

WI-F

ISimba (Pienary Hall) G 1018 1350 Mbayuwayu Room 7 402 290 Kololo Room 6 402 290 Tausi Room 1 230 130 Twiga Room 7 113 70 70 Dik Dik Room 1 68 30 30 Themi Room 7 68 50 30 Manyara Room 3 78 55 40 Kagera Room 7 46 30 20 Mbuni Room 7 46 30 20 Lobby A G 241 270 Lobby B 7 160 180 Piazza 1 2065 2365 Restaurant 1 482 546 VIP Rooms (x2)

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AVAILABLE SPACE CAPACITIES FACILITIES

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The Centre is the perfect idea for conven-ing your conferences as when you are at AICC for business you certainly will combine it with leisure as we are so well endowed with beautiful scenery natures in and around the city. All these attractions are within a maximum of two hours’ drive and backed by the security and peace that prevails in Tanzania, you can be sure to do a check on the tourist spots anytime.

AccessibilityAs a premier tourism and event destination, national and international access to Arusha City is easy. The Kilimanjaro International Airport (KIA) is 45 minutes drive to Arusha City. Several International Airlines such as KLM, Precision air, Kenya Airways, Ethiopian Airline, Air France, Uganda Airline, Rwandair, South African Airline and Qatar Airways. Also local Airlines operate daily flights to

and from Kilimanjaro connecting with Dar es Salaam, enabling passengers to catch many other onward International flights.

The Arusha International conference Centre is also only four hours drive from Nairobi-Kenya whereby daily shuttle buses ply between the two cities.

fAcilities And servicesThe Centre has various conference halls & rooms to cater for conferences, workshops, seminars, and committee meetings varying from 10 to 1,350 delegates and 3,000 del-egates in total. These rooms are equipped with Simultaneous Interpretation Systems (SIS) of up to our (4) languages, professional grade Audio-Visual equipment, along with exhibition areas, document reproduction services and catering.

fAcilitiesInternational telephone, telefax, E-mail, and wireless internet are readily available within the centre’s complex for the con-venience of delegates. A high-speed LAN is also available to connect all conference halls.

With a total room-capacity of about 2,200 within a radius of 1/2 to 25 kms from the Centre, Arusha city provides decent accom-modation and restaurants at international tourist standards. Rates vary to suite defer-ent tastes and pockets.

Medical services, recreation facilities, snack and bars, international courier services, Postal and Banking, bureaux de changes, shopping arcades, duty free shops and many other important amenities for busi-ness clientele are available within the centre’s complex or in town.

IntroduCIng the

arusha InternatIonal ConferenCe Centre The Arusha International Conference Centre (AICC) lies in the heart of Arusha city, half-way between Cape Town and Cairo, only a stone’s throw away from Africa’s greatest Mountain, Mt. Kilimanjaro and the safari-gateway to the astounding wildlife of Ngorongoro Crater, the Serengeti, Tarangire and Lake Manyara National Parks.

Arusha

nelson MAndelA BAy Your conference destination of choice

nelson Mandela Bay

A feW fActsNelson Mandela Bay, home to Port Elizabeth, Uitenhage and Despatch is the only metropolitan area that was allowed by the former president to bear his name. By adopting his name, the metro strives to align itself with the ‘spirit of freedom’ eminent in the life and life-long philoso-phy of this great man. The estimated population of Nelson Mandela Bay com-promises of over 1,1 million, making it South Africa’s fifth largest metroplolitan municpality in terms of population and second largest in terms of area.

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Nelson Mandela Stadium, Port Elizabeth

Nelson Mandela Bay unites the coastal city of Port Elizabeth and the inland towns of Uitenhage and Despatch. It is situated on South Africa’s southern-eastern coastline in the Eastern Cape, birthplace of former South African President, Nelson Mandela.

Come and experience this magical slice of Africa which offers you a wealth of leisure experiences such as exploring the Home of the Big 7 (including the Lion, Cape Buffalo, Elephant, Leopard, Rhinoceros, the Southern Wright Whale and great white shark. With wildlife and nature practically on its door-step, one is also able to explore many other elements that highlight the destination such as the historical sites, arts and culture, shopping and entertainment, coastal and beaches as well as adventure and sport offer-ings. These highlights are for the ever adven-turous and discovering incentive market.

Nelson Mandela Bay is home to a variety of conference venues with a wide range of packages and seating styles ranging from intimate boardroom venues to conference centres that can cater for larger delegations with ease. Port Elizabeth is also know to locals as the “friendly city” and welcomes many visitors who enter the city via the Port Elizabeth International Airport, a mere 10 minute drive from the city centre or beachfront. With approximately 15, 000 beds

within a 20 minute radius one is able to choose from graded boutique hotels, hotels, guest houses, bed and breakfasts or the ever popular relaxed self catering option.

Nelson Mandela Bay understands the importance of the meetings industry and therefore invites you to discover and explore its rich and fascinating region. All associations, businesses event organisers or those in search of a new “out of the box” African destination, should definitely come and make Nelson Mandela Bay their next conference destination of choice.

contActNelson Mandela Bay TourismT. +27 41 582 2575info@nmbt.co.za / conference@nmbt.co.zawww.nmbt.co.za

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