heads up displays: the future of advertising with google glass
TRANSCRIPT
“Heads Up Displays: The Future of Advertising with Google Glass”
Todd MarksPresident & CEO
[email protected]@mindgrub
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#5) TV Enhancement#4) Bio Feedback#3) Face Recognition#2) Instruction#1) Navigation
CNET Best Uses for Google Glass
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•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
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Tourism Radio
Augmented Reality
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What is Augmented Reality?
• Coined in 1992 by Tom Caudell• Augmented Reality works by
displaying layered graphics and information over real word objects
• Based on VR Technology from the 1960s through 1990s and beyond
• Renald Azuma defined AR as 3 components: Combines real and virtual, Interactive in real time, Registered in 3D
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What is Augmented Reality?
Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
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Augmented Reality::Star Trek
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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2005 NFL :: Augmented Reality
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Popular Uses?
Augmented Reality has been implemented in many applications including • Shopping• Travel• Advertising• Games• Simulations (Medical)• Training• Maintenance / Assembly• Bridge of Print to Digital
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Dancing Donna
Marketing with AR
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Marketing with AR
• User Experience is key• Find the right distribution channels• Content should be highly relevant• No Gimmicks• Should Provide a Value-Add for Users
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Lego Store
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2010 Augmented Reality :: GEICO
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2010 Case Study: GEICO Tailgate
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Case Study: GEICO Tailgate
Training with AR
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Training with AR
• AR has been widely utilized in training and educational efforts
• AR Technologies have helped provide a more engaging and interactive training method for many fields of study, particularly medicine and defense
• Students can learn concepts from simulations of lethal or dangerous environments without danger
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Defense – Close Combat Training
AR Components
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Augmented Reality Components?
• Mobile Computing Devices• Cameras• Gyroscopes• RFID• Visual Displays• Networking Infrastructure• Location Awareness (GPS, other)• AR Software Applications
AR Triggers
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Location (yelp)
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Navigation (Pathfinderv1.1)
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MS Kinect
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Games / Tours
“Heads Up Display”
