Talent Acquisition: A Study With Reference to Headstart Manpower Consultants

Supervisors:Faculty Guide: Dr. S. MaheswaranCompany Guide: Ms. Shreya Nath

Presented By:Nitesh Singh Patel2013178PGDM 2013-15IMT, Nagpur

About Headstart Manpower Consultants

Started in 1999 in Nagpur

Ms. Shreya Nath is the CEO

Vision: To be the most “Perfect”, “Preferred” & “Professional Recruitment Firm”

Mission: To serve our customers (organizations & job aspirants) in the most Ethical, Highly Qualitative & Superior Manner with the least turn around time "Help Us To Serve You Better”.

Role of A Recruitment Consultants

To bridge the gap between clients and the potential candidates

To conduct the 1st and sometimes 2nd round of interview as well

Career counseling for job seekers

Providing training to candidates to hone their skills

The Headstart Way

Clients first

No false promises

No service charges from the job seekers

Very less turnaround time

Database from Naukri, Shine and own database of approximately 10 lakhs candidates.

The Headstart TeamCEO

Senior Executive Talent

Acquisition-1

Junior Executive Talent

Acquisition-3

Junior Executive Talent

Acquisition-2

Junior Executive Talent

Acquisition-1

Senior Executive Talent

Acquisition-2

Junior Executive Talent

Acquisition-6

Junior Executive Talent

Acquisition-4

Junior Executive Talent

Acquisition-5

Business Development

ManagerTeam Manager

Data Operator

Objectives of The Internship

To capture the untapped price sensitive market of Vidarbha

To learn the core process of a recruitment consultant

The Idea of “AVSAR”15th Anniversary offer from Headstart

Exclusively for the clients looking for candidates from Vidarbha region

A limited period offer from 1st April’2014 to 15th May 2014

A chance for clients to fill up their vacancies for the new financial year at a very less price

Pricing Details of “AVSAR”Rs. 5000/- per hire during the offer instead of industry norms i.e. atleast 8.33% of annual salary

Payment in advance through check

If hiring doesn’t take place during the offer period then Headstart is liable to return the check

No replacement clause

Can convert the limited offer to normal service if hiring doesn’t take place

The Go To Plan of “AVSAR”

Data Collection• Job Portals• Newspaper Ads• Previous data base

of Headstart

Data Refining• Guidance from the

director

Approaching to The Clients• Telephonic

Conversation• Mailer • Personal Meetings

Getting Business• Sending

Memorandum of Understanding

• Getting Job Description

• Getting the advance payment

Coordinating with talent acquisition

team

How to Approach The Clients

Telephonic Conversation

Mailer

Personal Meetings

Telephonic Conversation “It’s the 15th anniversary of Headstart and hence for celebrating this occasion we have come up with an offer “AVSAR” for the recruiters of Vidarbha region exclusively. In this offer we’ll be charging you just Rs. 5000/- per hire + Service Tax (@12.36%) instead of 8.33% of annual salary + Service Tax (@12.36%) which accounts to one month’s salary of the employee & if you recruit a person with our regular services and the monthly salary is just Rs. 8000/- even then you’ll have to pay Rs. 8000/- for recruitment hence this offer is an always win situation for you as you’ll only be paying Rs. 5000/- per hire for a salary slab upto 4 lacs per annum. The Headstart team will be responsible for the prescreening of the candidates in accordance with your requirements and also we will conduct 1st round of interview telephonic or one to one in our premises so that you don’t have to waste your time for non-suitable candidates. This offer is valid from 1st April to 15th May 2014 and if the hiring doesn’t take place in this period then we’ll be liable to return your advance check or you can use our regular services which charges 8.33% of annual salary & we can adjust your previous payment with this. We’ll not be providing you the replacement facility in this offer.”

Sending The Mailer“AVSAR” |15th Anniversary Offer | Headstart

 Headstart  Celebrates 15th anniversary  this year and as a mark of gratitude to existing customers (1200 customers with 20,000 recruitments done!!), has come up with “Avsar “ an offer in which we are offering  heavily  discounted services for a limited period ( conditions apply *) for our clients at Vidarbha only or for those who wish to take candidates from Vidarbha ( Nagpur, Akola, Amravati,

Yavatmal, Chandrapur, ,Saoner, Bhandara, Gondia, Gadchiroli, Wardha, ).

 Now Why AVSAR *       Meet up the requirement at very less cost*       Primary Screening provided by Headstart manpower consultancy, leaders in the               recruitment domain.

Participation FeeRs 5000/- for 1 vacancyRs 10000/- for 2 vacanciesRs 20000/- for 3-4 vacanciesRs 30000/- for 5-8 vacanciesRs 50000/- for 9 vacancies onwardsPlus service tax @12.36%Note: Participation fees is non-refundable. In case vacancy does not get filled during the fair Headstart will give options to client after the fair and settle the issue on mutual understanding. The positions entertained will be up to manager or up to salary slab 4 lacs per annum. If a client wishes to give senior positions then they will be charged @ 8.33% of the annual CTC.Regards,Nitesh Singh PatelHeadstart Manpower ConsultantsMobile: +91-9890488086Wherever Employer ............................Wherever Employee ...........................Since 1999 there is Headstart to simplify your search ! ! !Direct Line: +91-712-6656704Email:shreya@headstartindia.orgWebsite: www.headstartindia.in

The Memorandum Of UnderstandingTo,

Ms. Shreya Nath,

CEO,

Headstart Manpower Consultants.

Subject: MOU for placement during offer period of “AVSAR”.

Dear Madam,

I agree to pay 5000 per hire along with service tax for the recruitment done during the offer period of “AVSAR”. The cheque ₹will be issued in the name of Headstart Manpower Consultants, kindly confirm my acceptance for the participation in the offer.

Date preferred: / / 2014 Time preferred:

Name of the interviewer: Vacancies:

Yours truly

*No replacement clause during the offer period “AVSAR”

*If I need to select more people during the offer period, I will be liable to pay Headstart amount @ 5000 per hire₹

S.No. Company’s Name Total No. of Vacancies

1. Krishna Consultants 22. Orange Cad Academy 2 3. Supare Coaching Classes 5

List of Successfully Converted Clients

S.No. Company’s Name Status Reason

1. Birla Sun Life Insurance On Hold Budget not finalized

2. ICICI Prudential Life Insurance Closed unsuccessfully HR in talks with other consultancy

3. ING Vysya Closed unsuccessfully Not hiring currently

4. Max Life Insurance On Hold In talks with HR

5. Universal Enterprises On Hold Negotiation stage for regular services

6. Black Cat Enterprises On Hold Requirement not urgent

7. Mr. Shaihd Raza Closed Unsuccessfully Shortage of funds

8. Siddhesh Enterprises Closed Unsuccessfully Didn’t respond to MoU

9. Mr. Rohan Purohit Closed Unsuccessfully Headstart refused to give services because they had a security bond clause with the candidates

10. Red Camel International School Closed Unsuccessfully Requirements fulfilled

11. Brain Child Health Management Closed Unsuccessfully Requirements fulfilled

12. W.R.T. Sales & Services Pvt. Ltd. Closed Unsuccessfully Not ready to pay advance

13 S.M. Wireless Solutions Pvt. Ltd. Closed Unsuccessfully Looking for a consultancy which charges the candidates not the client

14. Johnson Lifts Pvt. Ltd. Closed Unsuccessfully HR in talks with other consultancy

List of Clients with On Hold or Unsuccessful Status

Learning The Core Process of Headstart

Allocation from Business

Development Department

Screening from Senior Executive

Talent Acquisition

Candidate Pitching by Junior Executive Talent

Acquisition

Candidate’s Interview

Replacement Policy

Job of A Senior Executive Talent AcquisitionThorough study of Job Description & client's organization's details

Screening from different job portals like Naukri & Shine

Screening from existing database of Resumes in Headstart

Making lots of 15-20 shortlisted candidates

Providing these lots to Junior Executive Talent Acquisition

Explaining the job description to junior executive

Job of A Junior Executive Talent Acquisition Cold calling the shortlisted candidates

Explaining them about the whole job description & company's details

Getting their professional details just to confirm whether the details in resume is updated or not

Noting down key points like notice period, current salary, area of expertise, total experience, fluency

If the candidate is eligible and willing to join the company then noting down these key points on his resume

Handing over these details to the data operator so that he can mention all these points at the top of the resume

Making a calling tracker to send it to the client

Coordinating the interview process if the client sends the next shortlist

LIST OF OPENINGS- Nitesh Singh Patel

S.No. Company's Name Designation Location

1 Kaya Skin Clinic Customer Care Executive Hyderabad, Bangalore, Mumbai

2 Siesta Hospitality Services Accounts Executive Delhi3 Siesta Hospitality Services Housekeeping Supervisor Delhi4 Siesta Hospitality Services Housekeeping Attendant Delhi5 Siesta Hospitality Services Headcook Delhi6 Krishna Consultants HR Incharge Nagpur7 Krishna Consultants Office Assistant Nagpur8 Krishna Consultants Operations Manager Nagpur9 Eros Motors Sales Executive Wardha10 Eros Motors Sales Executive Bhandara11 Social Media Wavelength Pvt. Ltd. General Manager- Business Development Mumbai12 Social Media Wavelength Pvt. Ltd. Account Manager- Finance Mumbai13 Social Media Wavelength Pvt. Ltd. KPO-Executive Mumbai14 Pushkar Real Estate Architect Nagpur15 Teleperformance Tech Trainer Indore16 Bellezza Salons Tech Trainer Nagpur17 Autohanger Accounts Executive Raipur18 Destinations Unplugged Operations Executive Mumbai19 VN Roofing Sales Executive Nagpur, Indore20 Shirpur Gold Refinery Manager- Factory Accounts Shirpur21 Value Plus Financial Services Accountant Mumbai22 Edelweiss Tokio Life Insurance Development Manager Nagpur, Indore, Raipur, Bilaspur, Bhopal

Company’s Name: Kaya Skin Clinic

Location: Mumbai, Hyderbad, Bangalore

Job Designation: Customer Care Executive

Salary Scale: 1.8-2.75 Lacs per annum

Job Description:

• To handle the front office work such as attending the customers coming to the clinic

• Billing

• Demonstration of products and explanation of services

Eligibility:

• Minimum a graduate in any stream

• Minimum 1 year experience in selling any product or service

• Candidate from same industry exposure preferred

• Fair Skin with no marks or pimples on skin

• Smart personality with good fluency in English

• Ready to work on Weekends, can take one day leave in weekdays

• Ready to go for pre job training to Mumbai for 3-4 weeks

• Working Hours- 10 A.M.-6 P.M.

The ExperienceKaya Skin Clinic is a sister concern of Marico Group. They expertise in skin treatment specially. The customer care executive (CCE)

is the front face of their clinic. They always look for a smart female candidate whose own skin is pretty clear and fair.

I called approximately 700 candidates for this opening in Hyderabad and Bangalore and some in Mumbai as well. There were very

few candidates who fulfilled all the criteria. Some major issues present were:

Not ready for going to Mumbai for training

There were many Christian candidates who were not comfortable to work on Sundays.

Skin issue

Many of the candidates were not graduates as well and this point couldn’t get noticed because they didn’t mention in the

resume.

A lot of calls were unanswered as many of them were working in retail sector hence sometimes they were not able to receive

the calls during working hours

Out of 700 candidates only 10 finally went for the interview and the process is still on.

Company’s Name: Krishna Consultants

Location: Nagpur

Job Designation: Human Resource Incharge

Salary Scale: 15000-2000 per month

Job Description:

To handle all the general HR related work Training programs for employees

Eligibility:

• Minimum 60% in 10th, 12th, and graduation, MBA in HR preferred

• 2-3 years minimum experience in HR area

• Very fluent communication

• Ability to work in a team

• Female specially married candidates preferred

• Age not more than 35 years

Issues Faced During The Internship

Price sensitive market of Vidarbha.

Team new to Vidarbha region hence found it difficult to find potential clients.

Filling up the vacancies not an easy task during the small span of offer.

People reluctant to pay for the hiring because of lack of awareness of complexity in good hiring process.

Lesser salary offered hence candidates are also reluctant to join.

No replacement clause creates a doubt in the minds of clients that what if the candidate leaves the organization very early.

Time period was too small to fulfill the positions.

Screening process was not done but just helped in the process in the later part of the internship.

25 positions in 15 days were very hectic to handle.

Resumes were not updated of the candidates hence sometimes created problem to know their current status.

There were many unanswered calls.

Recommendations for “AVSAR”This offer period can be converted into a career fair of 2-3 days in which Headstart can collaborate with any of the leading newspaper for media partner and can accommodate any of the local big brand like VICCO, Krishna Consultants, Max Life Insurance, ICICI Prudential etc. as the title sponsor and can hold the fair in any of the educational institute with good proximity and large space. This can lead to a major branding activity and new business generation as well.

The offer period can be communicated well in advance to the clients so that they can plan accordingly.

The success stories of Headstart can be communicated while approaching the clients for the same.

The turnaround time for filling up one vacancy can be told to clients so that they can understand that how fast the organization works.

Database can be refined well in advance so that the clients can be approached easily.

Referral program for the clients can be run.

Loyalty discount for the regular clients.

People hiring in mass can be given discount.

THANK YOU…