health (care) marketing
TRANSCRIPT
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Health (care) Marketing
Submitted by: BSBM 401Beverly Jean Gomba
Submitted to:Mr.Christian Umlas
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Health (Care) Marketing
is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection
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Example:
The current drive in Kenya is to promote circumcision among communities that do not customarily circumcise. Medical researchers have recently documented that circumcision is 65% effective in preventing HIV infection among men.
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The marketing strategy would follow the traditional 4 "P's" of marketing namely:
• The "product" in question in this cases the surgical procedure.
• The "place" which refers to the access to this procedure.
• "Promotion" refers to creating awareness and hence demands.
• "Price" refers to the cost of the procedure e.g. money, time, reputation etc.
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Health Promotion
"It is the process of enabling people to increase control over their health and its determinants, and thereby improve their health".
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FIVE ACTION AREAS OF HEALTH PROMOTION
• Build healthy public policy• Create supportive environments• Strengthen community action• Develop personal skills• Reorient health services
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-END-353 :D
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QUIZ
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1. is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection
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2-5. GIVE ATLEAST 4 ACTION AREAS OF HEALTH PROMOTION