Health Consumerism

What is a Consumer• A consumer is

the one that buys goods, products or services

What is Consumer’s Health?• It is the wise

selection of products, agencies and goods.

Sources of Information

• 1. Family and Friends• 2. Advertisements and Commercials• 3. Labels and Directions• 4. Folklore• 5. Testimonials• 6. Mass Media

Types of Advertisement Techniques

• 1. Testimonial Appeal- Product, services and goods are endorsed by popular people

• 2. Snob Appeal- Emphasize that the person who patronizes the product has the right or honor of belonging to an elite group.

• 3. Bandwagon Appeal- It shows people that everyone is using a the product. It drives you not to be left out.

• 4. False Image Appeal- An improved lifestyle and lavishness in life is achieved if the product is used.

5. Humor Appeal- Use of enjoyable songs or jingle, slogans and pictures that delivers the message.

Family Planning "Inakup Arekup" TVC 45s.mp3

• 6. Reward Appeal- Buying the product results to a prize or bonus.

• 7. Scientific Evidence- The product is a result of research and testimonials by people in the field of medicine.

• 8. Flattery- It tries to convince you to buy a product by means of compliments.

Rights of the Consumer

• 1. Right to Basic Needs- The consumers have the right for safety, sufficient food, dwelling place, care for health, education and cleanliness.

• 2. Right to Safety- It is the protection against purchase of products that are dangerous to health.

• 3. Right for Information- It is the right against deceptive advertisements.

• 4. Right to Choice- The consumer has the right to choose products and services at fair price and high quality.

• 5. Right to Representation- Right of the consumer to express interest in practicing government regulations.

• 6. Right to Redress- Right of the consumer to complain about the poor quality of the product.

• 7. Consumer Education- Right to have knowledge and skills needed to be a wise consumer.

• 8. Healthy Environment- Right to live and work in an environment where there is no danger.

Responsibility of a Consumer

• 1. Critical Awareness- responsibility of being more alert and critical about prices of goods and services.

• 2. Action- Responsilbility to assert ourselves and act to ensure that we get a fair deal.

• 3. Social Concern- Being aware of the impact of consumption on other citizens.

• 4. Environmental Awareness- The responsibility to understand the environmental consequences of our consumption.

• 5. Solidarity- Responsibility to organize together as consumers and develop strength and influence to promote and protect our interest.

Assignment

• Define the following Terms.• 1. Faddism• 2. Quackery• 3. Superstitions• 4. Fallacy• 5. Fraud