health education and social media part 2
DESCRIPTION
Part 2 of presentation on family Medicine granrounds. Special thanks to christian sinclair for sharing several of the slides.TRANSCRIPT
http://talance.com/blog/2009/05/14/who-uses-youtube/
Users by age
• Video sharing website • Activated February 2005• Official launch November 2005• Videos <15 minutes long• Most content is user uploaded
Viral videos of:Babies dancingTeenagers lip singing Cute videos of childrenPeople hurting themselvesOld commercials
Yes…but there’s also other stuff
You Tube in the Medical LiteratureStudy of personal narratives in cancerAnalysis of quality as a sources for information for
videos for MelanomaKidney stonesSmoking CessationHuman papilloma virus vaccination
As a way to enhance teaching
Blogs
A journal that is frequently updated and is intended for general public consumption
Generally represents the personality of the author(s) of the site
http://prismsa.wordpress.com
Blogs of Patients Sharing Their Illness
http://living-with-alzhiemers.blogspot.com/http://sarahchidgey.blogspot.com
The Power of Social Media in Action:
The Morphine Case
April 2009
Slide modified from C. Sinclair
Re-tweeted again in few minutesand in a few hours
Blog12 hrs
For more details on how social media/networking reversed the FDA in 9 days see Slideshare
March 31 April 1-5
Congress
April 6 April 9
Group
Slide from C. Sinclair
Social Media Usage Potential Pitfalls Liability RisksPrivacy concerns (HIPAA)
Physicians on Twitter
260 physicians with ≥500 followers ≥20 tweetsFollowers range: 500-1,910,700 (average, 17 217; median,
1426).
5156 tweets analyzed:49% (2543) health or medical related21% (1082) personal communications14% (703) retweets 58% (2965) contained links3% (144) Unprofessional
JAMA. 2011;305(6):566-568. doi: 10.1001/jama.2011.68
Social Networking and PhysiciansIn a survey of medical students, residents, and practicing physicians:
Among the practicing physicians 15% had visited the online profile of a patient or family member 28% were aware of a patient or family member visiting their
personal site 35% received a "friend" request from a patient or family member5% of had requested to be a "friend" with a patient or family
member 22% of all respondents felt it was ethically acceptable for physicians
to visit the online profiles of patients within personal online social networking sitesJ Gen Intern Med 2011 26(10):1168–74(doi:10.1007/s11606-011-1761-2)
Social Media Policies
Veterans Affairs:Use Of Web-based Collaboration Technologies June 2011
AMA Policy: Professionalism in the Use of Social MediaHealthcare blogger code of ethicsUTHSCSA Graduate Medical Education
Policy of use of internet and social networking sites May 2010
Avoid HIPAA Violations In Social MediaDon’t talk about patientsDon’t give specific medical adviceDon’t be anonymousIf you wouldn’t say it in the cafeteria near a big
table with patients and their families don’t put it on line
Use an appropriate toneRemember that if you post it on line someone
will find it!
Summary
Social media and networking is all aroundProviders and patients are increasing the use of social
mediaConversations are happening
How are you involved?This is just the beginning
Questions?Jeanette Ross, MD, AGSF
Twitter@rossjeanette
FacebookPersonal
LinkedIn:http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663
Let’s Get Connected
Skype: Jeanette.s.ross
Slideshare: Jeanettesross