HealthGerman Fitness and Physical Exercise

Anthea Rokop

Trends• An experiment determined that those who had a higher level

of education were more likely to be physically active.• Physical exercise is more prevalent among men than women.• There has been an increase in the promotion of physical

exercise over the past 10 years.• There has been a reduction in cardiovascular diseases and

overall mortality.• Physical exercise is aimed to improve quality of life and

decrease chances of health complications.

An association (WFF) that promotes fitness in Germany.

The Growth of German Fitness• 2nd largest industry in Europe• Continuous growth over the past 10 years• Overall membership to fitness clubs has increased over 155%

from 1992 to 2002• The number of clubs also increased 36.8% between 1992 and

2002• Reflects the increasing professionalism of clubs and their

operations and the rising awareness of health of Germany.

Health club in Frankfurt.

The Change• Introducing women to the market through fitness chains such

as “Mrs. Sporty.”• People of all ages are beginning to join clubs.• Variety of clubs from high end independent clubs to Feng Shui

designed clubs.• Waves of affordable chains are hitting Germany.• The idea of a healthier, more active lifestyle including diets

and physical exercise has spread across Germany

Women exercising at a health club known as “Mrs. Sporty.”

Question Time!1. How much has the membership to fitness clubs grown

between the years 1992 and 2002?a. 2%b. 155%c. 3,000%

2. What is the fitness chain aimed for women in Germany?a. Fitness for Womenb. Women’s Gymc. Mrs. Sporty

Answers

1. B2. C

Sources• http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3298833/• http://www.innovations-report.com/html/reports/studies/report-19084.html• http://www.dw.de/germanys-fitness-market-is-booming/a-2116773-1