health india
TRANSCRIPT
SUPPLY & DEMAND
32 X
75% Rajasthan has Over 47,000 E-Mitra CentersDensity: 7/ Sq. Km
75% Doctors practice in urban Area70% Population lives in rural area
Rajasthan with 1517 PHCsDensity: 225/ Sq. Km
Largest State: 342,239 Sq. Km Area
Introduction
User Decides the medical procedure
Decisions Making Scenario
A
GovernmentHospitals
Private Hospitals
C
B
B
B
Op
tion
s R
evie
w
Cost ReviewPatients
Patient
Problem Analysis
HealthIndia® aims to improve access to primary healthcare services by Affordable, Convenient rural Tele-Medicine health centers.
HealthIndia® provides web enabled patient doctor OPD consultations, primary diagnostics and medicines
Provides patients an easy access to Expert Doctors and access the various healthcare provider (Hospitals, Diagnostics, Pharmacy) options
It is a cloud based Telemedicine Healthcare platform improve healthcare delivery at last-mile of rural India.
Introduction
Introduction
Search Best Doctors
Convenient doctor 2nd Opinion
Connect Doctor On-Line
Book OPD Appointments Online
Easy Health e-Record Vault
Eligibility for Bhamashah BSBY
Estimation of Cost Medicine
Health India
Features
Doctors Appointments
On-Line Pharmacy
Diagnostics
Practo, Lybrate, Karma etc.
NetMeds, 1mg.com etc
Thyrocare , BLal, etc
Competitive Differentiation
Health IndiaTele Medicine, Pharmacy, Diagnostics
Competitive Differentiation
ParametersPracto Health India Advantages
Doctors
Pharmacy
Diagnostics
2. Powerful Semantic Search algorithm
(by name, specialty, layman terms, region)
Quick Response Query Advisory
Hospitals x Instant Hospital Bookings for BSBY
Package Services x Get Instant Quotes from Diagnostics
NCD Diseases Focus x Heart, Diabetes, Neuro Segments
Electronic Health Records x Life Time easy Health Records
QR Chat box Query x Quick Response
Call Centre Support x Voice based Customer Support
12% 18% 15% 8%
OPD Pharmacy Diagnostics Ads
Commissions from OPD
Medicines Sales
Lifestyle Packages
Pharmacy Companies
Avg: 170 Avg: 215 Avg: 340
Revenue Model
Marketing & Sales
Healthcare Providers acquisition
o 8 ,500+ validated database of Doctors across 100+ cities in India
o Continual data acquisition with BPO team
o Welcome Kit, Credentials Claim & Upsell to Premium
o Direct marketing for premium VLE providers sign-up
o Participation in Conferences / Seminars
o .
Healthcare Consumers acquisition
o Digital Marketing - SEO, Adwords, Social media footprint
o Branding and road show activity for user engagement
o Outreach Programs with Hospitals / Clinics to engage patients to write reviews & ratings
Few premium providers
Technology
o User-friendly Mobile App (Android & iOS) for
healthcare consumers
o Scalable Web Portal
o Powerful search algorithm (by specialty, region, name)
o CMS microsites for healthcare providers
o Versatile Online Ad management engine
o Search engine friendly portal pages
Financials
Healthcare consumers data Upto Jan 2017 Healthcare providers data Upto Jan 2017
Patient Traffic 6,197 No. of Free Healthcare Providers 760
Partner E-Mitra 27 No. of Towns 100+
No. of Registered Users 3,313 No. of Re-Visitors (Repeat Customers) 531
No. of Districts 2 No. of Premium Providers 82
Customer Acquisition Cost: 8 / Patient Average spend per customer per order: 11 / Patient Number of purchases per month / year: 1700 OPD’s per month Order processing cost: 2 /Patient
Awareness Diagnosis Treatment Follow-up
Telemedicine
• Tele-consultations• Doctor on call• Medicine Delivery• Preventive Healthcare
Remote patient monitoring
• Self-testing and basic treatment at home• Tracking and monitoring of health-related data
Lifestyle Management
• Education tools• Reminders for diet and medication• Mobile systems to track compliance• Wearable technology
2012
2017
%
Social Impact
Founder TeamFounder Team
Nishant Kumar - Founder
o 8+ years of experience in healthcare industry
o Part of promoter team at OrthoOne Hospital
o Responsible for Strategy, Operations & Biz Development
Rupam Gupta - Co-Founder & CTO
o 9+ years of experience in IT industry
o Serial Entrepreneur with successful track record
o Founder of Alligator Technologies & Co-Founder of TopHospital
o Responsible for Product Tech Platform & Strategy
