Health Promotion and Social Media: conversations in a new setting.

Carolyn Der VartanianProgram Leader, Blood Watch Clinical Excellence Commission@carolyndv

#TheWalkingGallery

@ReginaHolliday

What is Social Media?

“Social media is the democratisation of knowledge and information and transforming readers from content consumers to content producers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis

http://www.webnotwar.ca/wp-content/uploads/2011/02/webolution-lasagna.png (Courtesy of Julie Leask, University of Sydney)

The world as we knew it! Content Consumers

OBSERVERSEvent

JOURNALIST

STORY

PUBLICATION

READERSHIP

RESEARCH

PAPER

PEER REVIEW

PUBLICATION

READERSHIP

Observer

Observer

Observer

Observer

Today: Content Creators

Twitter & it’s Reach

Am presenting on Social Media & Health Promotion in Sydney this morning. Please tweet back and tell me where you are from.

WHY SHOULD I BOTHER?

•Why should I use social media?•How will it help me do my work?•Is it safe? •How will it help me engage with the communities that I work with?

•Is it really a valid setting for health promotion?

Busting Myths!

•Social media limits human interaction.

• Social media is not for health

professionals -we prefer face-to-face.

• Social media = sitting at my desk longer.

• Social media is for social stuff- not work!

• I don’t need to learn a new technology-

email is enough!

BarriersWhat I’m not going to talk about

today: •Risks – personal and professional•Privacy – yours/ours•Confidentiality – patient-doctor,

client-healthcare provider. •Resources Royal College of Nursing Australia http://www.rcna.org.au/wcm/Images/RCNA_website/Files%20for%20upload%20and%20link/rcna_social_media_guidelines_for_nurses.pdf Australian Medical Association: Guidelines for Health Professionals http://ama.com.au/socialmedia

How do/can physicians use Social Media?•To treat – using social technologies as a

means of providing direct patient care. •To teach - using social technologies as a

means of providing a credible opinion and review of health/medical news & reports for the public.

•To learn - using social technologies as a means of supporting their own life-long learning – providing a learning and decision-making resource based on the collective knowledge of their own ‘network’.

http://cmeadvocate.com/2011/12/19/understanding-the-meaningful-use-of-social-media-by-physicians.aspx

Brian McGowan

Applying Social Media

•Examples of how social media can help with your work in health promotion and professional development

Organisational approach Subject matter – relevant networks Professional use – how will it help YOU?

The Mayo Clinic Centre for Social Media

•Launched June 2010 •10 staff, 3 campuses, $1mio

investment, CME!•Various channels are used to

feed off each other and enhance the messages.

• Internal advisory group: Head of PR, Medicine, Operations, Head of Nursing, IT and Information Mgtm, social media experts, legal representation.

You Tube channel – up to 5000 visits a week Over 200,000 “followers” on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, Mayo Clinic Diet, Alzheimers etc.

Hundreds of Podcasts NEW: Mayo specific on-line social network platform for patients

Syndicated radio show re health news “Insider” (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc.

Using YouTube to Prepare Patients

Your first prosthodontics visit

Your first prosthodontics visitLink:

http://www.youtube.com/watch?v=1eMQPZw9lmA

Social Media for Health Promotion?

Why use social media & new technology?•Social media/internet- places where people

go: A unique setting for health promotion•To ensure your programs are accessible and

familiar to communities you work with;•You are engaging in relevant ways;•You provide opportunities for people to

control their own content & develop their health literacy;

•A method for delivering behaviour change interventions.

• (REF:Social Media use in Youth Health Promotion - South Australia 2011)

Health promotion on #SocMe•Examples of subject related activity

▫I work in a public vaccination programme- who can I connect with?

▫How can I connect with aboriginal youth on social media about smoking? Are they there?

5,563 Likes

428 Tweets

•@IndigenousX - a different Aboriginal and/or Torres Strait Islander person tweeting from the account each week.

•#iXchat weekly chat •@ATSIPHJ - The Aboriginal and Torres Strait

Islander Public Health Journal •@NACCHO - national peak body

representing over 150 Aboriginal Community Controlled Health Services

•SYMPLUR – Healthcare hashtagshttp://www.symplur.com/healthcare-hashtags/Health conferences, Twitter chats etc.

Social Media for Health Care Professionals –

What else can I use it for?•Research Dissemination•Education•Networking and Collaboration

•Patient Information & Care•Mobile Health (mHealth)

Research & Social Media: dissemination, recruitment, meetings

• ‘Social media is slowly infiltrating the ivory tower!’

• Knowledge identification: tapping into your networks- what are they reading/ reviewing? Social bookmarking

• Research dissemination: blogs, tweets, video• Recruitment- ‘crowdsourcing’ e.g. Mayo

Clinic – SCAD lead to research. Open Access peer-reviewed journals e.g. PLoS One – ability to make comments, measure of impact

• Research collaboration – Wiki’s, Google Docs, Drop Box etc.

Social Media & Education

•SlideShare – presentations & feedback

•You Tube- procedures, grand rounds, information – not just viewing video but sharing, commenting, linking...

•Twitter – capacity to support learning, build on conversations outside of workshop or meeting

•Podcasts – listen on the go, when it suits you.

Networking & Collaboration•LinkedIn – professional profile, professional

groups•Twitter – personal & professional tweeting-

crowdsourcing•Conference tweeting – additional

interaction, networking•Blogs- http://meta4rn.com/ Life in The Fast

Lane, •Wiki’s, Google.Docs, DropBox (store&share

files)•Skype (person to person phone/video,

screen sharing, group conferences); GoToMeeting, WebEx (web conferences, on-line presentations)

Your clients/communities & Social Media•They’re already there! Talking, posting, reviewing, sharing knowledge.

• Facebook- pages, communities, support groups, public health campaigns

• Blogs- 1000’s- mental health, sexual health, refugee health, disease related, treatment related, alternative-views related- e.g. vaccination

• Tweeting about health service providers and the care they receive – every hospital, every service.

• After-hours connection- particularly useful for mental health services, younger people’s health services

Where to next?

• Need for multiple channels of communication and engagement

• Change the way we think about education, knowledge dissemination, research and community education- beyond the pamphlet & posters!

• Sign Up- stay professional - contribute!

Resources

▫#HCSMANZ HealthCare Social Media Sunday nights

▫“Where they hang out” Report – Social media use in Youth Health Promotion - South Australia http://www.healthpromotion.cywhs.sa.gov.au/Article/NewsDetail.aspx?p=16&id=91

▫Symplur - http://www.symplur.com/healthcare-hashtags/

▫Guide to Twitter - http://bcpsqc.ca/resources/social-media.html

Great Blogs!

▫Youth Health 2.0 http://www.youthhealth20.com/

▫Croakey Blog http://blogs.crikey.com.au/croakey/

▫Mental Health Nurse blog http://meta4rn.com/

▫Community of Excellence– indigenous youth

http://www.facebook.com/CommunityofExcellence

▫Dr Kevin Pho http://www.kevinmd.com/blog/