health promotion campaigns for 2011

8/2/2019 Health Promotion Campaigns for 2011

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Health Promotion Campaigns


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One Moments Lapse in Concentration DOE (Department of Environment)

Aims to make people realise how easy andhow dangerous it is to be careless bydramatising the potential life-shatteringconsequences of one single lapse inconcentration.

This campaign highlights the criminalconsequences. If you are guilt of causing death

by careless driving, you could go to prison forup to 5 years

It will demonstrate to drivers that the smallestdistraction can produce the more disastrousconsequences.


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Over the past 15 years, people's attitude tospeeding and drink driving has changed

This campaign aims to change the public'sattitude to driver carelessness in the same way.

Target Audience Drivers.

Health Approach Used Fear arousal &Behavioural

Overarching aims to improve the health

status of all our people in NI. 'Moment' TV advert ran from 13th Jan 2011

Mid Feb 2011.


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Road Safety Strategy to 2020

To reduce number of people killed in road collisions by atleast 60%

Reduce the number of people seriously injured in roadcollisions by at least 45%

Reduce number of children (aged 0-15) killed or seriouslyinjured in road collisions by 55%

To reduce the number of young people (aged 16-24) killedor seriously injured in road collisions by at least 55%

Since 2000, careless driving has led to more than 400deaths & over 6000 injuries

The number of people killed in our roads is said to be

falling.


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Things to do Before YouDie/Smoking Quit Kit

Aims to insist people to stop smoking. Focusing onwhy smokers should quit and offering a range ofoptions on how to quit.

Target Audience Adult smokers, 20-49

Health Approach Used Educational, empowerment& behavioural

Effectiveness effective if the person wants to stop

smoking, not particularly well advertised but goodsource of support.

2300 deaths are caused per year as a result ofsmoking

800 of these deaths are from lung cancers.


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Key strategies

DHSSPSNI policy direction 1: our overall aimis to improve the physical and mental healthand social well-being of the people of NI.

DHSSPSNI Investing for health: overall aims

of this strategy is to improve the health status ofall our people.

Objective to improve the health of our people

by increasing the length and number of yearsthey spend free from disease, illness anddisability

Increase life expectancy by at least 3 years for

men and two years for women.


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Investing for health 5 year tobacco plan is nowout of date, it is currently a new plan beingdeveloped call the ten year tobacco controlstrategy for NI.

Overall aim is to create a tobacco freesociety.

Reduce the proportion of adults who smoke to15%, is currently at 24%

Campaign ran from: January 2011 March

2011. Used TV to advertise

health promotion campaigns for 2011

Documents