healthcare in india_2

8/6/2019 Healthcare in India_2

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Vinay gupta


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WhyHealthcare is Important ?


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FACTS AND FIGURE

According to the World Health Organization

900,000 Indians die each year from drinking

contaminated water and breathing in polluted

air

it was estimated in 2002 by the World Health

Organisation that around 700,000 Indians die

each year from diarrhoea.


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Half ofchildren in India are underweight, one of

the highest rates in the world and nearly same

as Sub-Saharan Africa. India contributes to

about 5.6 million child deaths every year, more

than half the world's total population.

HDI Ranking between 126 to 138 from last 10

years.


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RELIABILITY Ensuring that Doctors are well trained and

experienced

ASSURANCE Trust, the number of successful treatments

TANGIBLES Gate of bldg, surrounding area, Surgery

equipments, Rooms

EMPATHY Courtesy shown by nurses, ward boys etc

RESPONSIVENESS Emergency responsiveness

PRODUCTIVITY AND QUALITY


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Last Price Market

Cap.

(Rs. cr.)

Sales

Turnover

Net Profit Total

Assets

Fortis Health 157.20 6,368.44 174.45 -7.15 2,824.45

Apollo

Hospital475.90 5,934.98 1,457.98 118.07 2,231.76

Opto Circuits 287.90 5,287.27 401.23 140.25 1,055.93

Indraprastha37.05 339.65 436.48 31.06 164.99

Kovai

Medical124.70 136.45 130.41 11.59 148.42

Lotus Eye

Care12.30 25.58 14.17 -0.24 54.19

Competition


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We have a very simple business model that keeps you as the centre.

1). Elaborate and exclusive Patient Care and Clinical Coordination teams at each partner

hospital.

2). Provide you the smoothest and seamless care ever imagined. With a ratio of one

Patient Care Manager to five patients our patient care standards are unmatched across

the sub continent.


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WHO ARE THE CUSTOMERS IN A

HOSPITAL?

Patients

Family members

Referral Doctors

Suppliers

Employees


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WHAT IS PATIENT

SATISFACTION?

Patient Satisfaction is

1). hospital services and its perception by the patient minus patientexpectations

0 = Patient Satisfied

- = Patient Dissatisfied+ = Patient Delighted

2). measures need to be developed from the patients perspective.

3). Patients are becoming better informed.

4). Involve patients for making improvements.

5). Patient satisfaction is not Static but Dynamic


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SERVICE TRIANGLE

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PROVIDER

COMPANY

CUSTOMER


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UNIQUE CHARACTERISTICS

y Intangibility

Association

Ph

ysical representation

Documentation

y Perishability

Peak time EssentialServices

y Variability

Training to doctors

Training to external

customers

y Inseparability

Training of internal

employees

Innovational services

Video Conferencing

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7 PS

Product

Place

Promotion Price

People

Process Physical evidence

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PRODUCT

Both intangible and

tangible, seeking to

satisfy the new wantsand demands of the

consumer.

Service products of the

hospitals normallyhave the following

features.

Quality Level

Accessories

Packaging (Bundling)like offering full health

checkup.

Product line

Brand name

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PLACE

Under hospital

marketing, distribution of

Medicare services plays

a crucial role.

Location of the hospital,

Instrumentality etc

.Ex. Sai baba hospital in

Whitefield, Bangalore.

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PROMOTION

Word-of-mouth plays anvery important role inpromotion ofhospitals.

Either advertisement orPR or sometimes both.

Print media like

Newspapers, MagazinesJournals andPeriodicals.

Hoardings and wallwritings near themarkets and recreationcenters.

CSR activities to createawareness among thepeople.

Ex. Aids awarenesscamp, Blood donationcamps etc.

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HOSPITAL IN MEDIA...


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PRICE

Absolute total charge

increase

Corridors for individualitem codes

Competitive price limits

Reasonable return on

investment (ROI)

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What price differences can I expect inrelation to the costs for Healthcare in

U.S.A, Canada, Japan, Australia, Europe

and Asian Countries ?

The price of your total package inclusive

ofhealthcare procedure, inpatient care,

pre and post procedure

accommodation at luxury Hotel,

personal assistance, transfers, travel

and tours costs can be 50% - 80%

cheaper than the procedure alone costs

(for the same procedure) you will find in

the above-mentioned countries. Thus

you will pay less for world-class

healthcare services, visit India

(combine and enjoy your

vacations/leisure) and at the same time

can manage a big saving.

Source : http://www.medhelpindia.com/med_india.htm


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PEOPLE

Internal customers of

the hospitals which

includes doctors,

nurses, supporting

staff etc.

Patients

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PROCESS

Different tasks that areperformed by the hospital.

Communication within thesetup.

Experts and specialists ofdifferent disciplines

Quick and healthy serviceunder all situations fromthe staff.

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Result


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PHYSICAL EVIDENCE

Physical evidence can bein the form of smartbuildings, logos, mascots

etc.

Proper diagnosis andcure of the problem.

Diagnostic equipmentsused in the hospitals.

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Best Interior Design Hospital

DUBAI, United Arab Emirates


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SEGMENTATION

Need for segmentation:

In a nutshell, hospitalorganizations need to

undertake segmentation inorder to simplify their task ofcreating and stimulatingdemand.

In this way they can identify

the potential customers,transform them into actualcustomers and further intohabitual customers.

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SEGMENTATION

CONT

y Non-users: They lack the willingness, desire andability (income & leisure time).

y Potential Users: They have the willingness but themarketing resources have not been usedoptimally to influence their impulse.

y Actual Users: They are already using the services

generated by th

eh

ospitaly Occasional Users: They have not formed the habit

of visitinghospitals

y Habitual Users: They have formed a habit andavail of the services regularly.

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MAJOR COMPETITORS

Apollo Hospital

Pristine Hospital

Max India


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CONCLUSION

Since we say Health is wealth in allcircumstances.

Hospitals and doctors are the predominantcontributors towards takingcare ofhealth.

The service given by these institutes will bethe highest value in the mind of the people.

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healthcare in india_2

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