Launching HealthVine: Healthcare information management mobile service

Time is of the essence when it comes to healthcare delivery.

Maintaining valuable prescription is critical.

Searching from piling medical records, prescriptions and bills is a hassle especially during an emergency

It’s never too late when you have access to medical history, fast and updated.

There is a need for healthcare information that connects patients, doctors and pharmacists.

A new form of healthcare information management is yet to

be tapped

Who are in healthcare information management business today?

(for diabetes management) (Good tie ups/network)

(Allows you to store and manage all health

information )

(Indian website connecting colleges, office

& hospitals)

Where’s the gap

Increasing costs

Decreasing platforms

Blue Ocean StrategyEliminate

Documentation & delays

Raise

Portability

Reduce

Dependence on fresh reports

Create

Convenience partners

(Travel, Insurance,

Pharma cos can partner)

“Healthcare information on the move”

HealthVine

The Solution

Convenience

Accessible

Timely &

updated

Portability Relevant

Availability

HealthVine

Vision

To be a world class seamless and timely healthcare information management provider

Scope of Business: Live Quotes

• “There is a huge vacuum present in healthcare information resources in comparison to credible players like WebMD, Revolution health etc. in the US and thus people in India have a great need for a credible source of information.”

• Mr. Nelson Feranandes, Online Marketing & eCommerce professional (Apollo Hospitals, ICICI Lombard, etc.)

Whom are we talking to

Medical professionals Corporates/Staff Frequent Fliers/Travellers

Insurance Companies Pharmacists Schools & Educational groups

Step 2

HealthVinestores

prescriptions on mobile/website

Step 3

Prescription can be retrieved with an SMS

code

Step 4

Special Discounts at

certain establishments

Step 1

User subscribes to HealthVine

How does it work

Case Analysis: Insurance

Scenario 1: Policy Holder

• A Policy Holder conventionallyundergoes a medical test prior toreceipt of policy certificate

• HealthVine’s partnership with theinsurance company ensures that hishealth records entered in hisproposal form are storedautomatically on his portable GPRSenabled mobile device and he canretrieve the report at Rs. 2 per report

• Revenue Sharing Model with theinsurance company:

• Rs. 1 to Insurance company and Rs. 1to HealthVine

Case Analysis: Pharmacists

• Scenario 2: Tie-up with OTCs including toothpastes (Tooti Frooti) and free dental check up coupon to be offered. This dental report can be subscribed via HealthVine at Rs.2 per SMS

• Revenue Sharing Modelwith the toothpastecompany:

• Rs. 1 to Tooti Frooti and Rs.1 to HealthVine

Disruption

Breaking conventions:

Corporate convention

Marketing convention

Consumer convention

Communication convention

Breaking Corporate convention

Brick & Mortar

Click & Mortar

Click & Portal

Breaking convention of a physical space, the HealthVine

revenue model is based on partnerships and works through

the Vinner circle (explained further)

vinner circle

The profits to the entrepreneur is based on

commission earned through collaborating with

groups, establishments and personal network

Breaking Market Convention Travel companies

Dentists

Corporates Educational

Institutes

Pharmacists

Insurance

companiesMedical

OrganizationsIT Gyms

Restaurants

Theatres

Purified water

Co-branding options are endless,

marketplace boundaries are extended

Opticians

Telecom providers

Breaking Consumer Convention

The consumer is not at the receiving end but is an active participant. He will input his health records and manage it himself. He is the co-creator

of the HealthVine service

Breaking Communication convention

Embedded messages in daily soaps

Shows like Dill Mill Gayye or other popular medical drama (afternoon slot – 1 pm)

Promotional Plan

Media Mix

Radio (AIR)

Health Centre,

Culture Club

Interactive workshop

Self Service centres at opticians

and dentists

Event Sponsorship

Increasing retention: HealthVine Champion membership

1. Network of 100+ HealthVine partners

2. Discounts & free medical coupons

Special Events & Conferences

HEALTHVINE INTERNATIONAL SUMMIT

Sponsoring Birthdays

Sponsoring small events like anniversaries and b’days with the theme that HealthVine cares for your parents

Cultural Events & Park Branding

HEALTHVINE

Free medical advice, pamphlet distribution at Parks and other cultural gathering

HealthVine Health Bulletins

“How involved are you with your healthcare?” – Q&A Bulletins with Health Experts

HealthVine Webinars

Health

Vine

Webinars integrating doctors, specialists and patients in one common interface

Live Interactions: Industry Challenges

• “Only the crème-e-crème layer has a reach to Internet or online media, the mobile penetration is high but there are word constraints (160 characters) infrastructure constraints in terms of coverage and connectivity with both of these. “

• “Nothing can replace a doctor, so anything and everything in healthcare should involve a doctor in the ecosystem for profit and marketing both.”

- Dr. Ruchi Dass, Business Head at Kayaguru Health Solutions Pvt. Ltd

Solution: PPP Model is on the cards

Marry public health system to private medicare for optimum delivery& accessibility of services

e.g. GE Healthcare and Govt. of Madhya Pradesh

Reaching rural markets and underdeveloped nations

• Arrangement of a referral application for community health workers (CHWs), administered by the community members themselves.

• CHWs and their supervisors will possess the ability to monitor, in a consistent and standardized fashion, the progress of individual health results.

Plan of action for three years

Groundwork

•Tie up with Telecom providers to provide app for GPRS enabled phones

•Service development

Test Market

•Test market in Mumbai & other metros•Expand in other markets

Communicate & Collaborate

•Communicate functionalities use innovative media•Collaborate and network with worldwide partners

Thank You

Nisha Mathew Roll No 102Archana Roll no 181