healthcare research solution in greater china...healthcare research solution in greater china...
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Healthcare Research Solution in Greater China
Address: Room 1406, Huasheng International Mansion,
NO.12 Yabao Road, Jianguomen North,
Chaoyang, Beijing, China
Tel: +86 10 51315931
Fax: +86 10 80115555 ext.435230
Email: [email protected]
http://www.info-china.com.cn
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Brief
Info-China Founded in 2006, headquartered in Beijing
Branch offices in Shanghai, Chengdu and Hong Kong
~ 30 full-time professional employees
Local resources and competitive global research experience, providing top class,
full service market research and data collection services
Strict quality control
Scientific approach using the latest advanced methodologies and utilities
ESOMAR professional and ethical standards are company policy
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Healthcare Interview Capability
What sets Info-China apart? Healthcare-focused research company
• Healthcare studies make up 50%-60% of revenues
One of the largest, online-based healthcare research companies in China
• Able to conduct 15-20 online studies simultaneously
• 1,000 projects to date
• Extremely large and diverse panel of physicians
• Fast fieldwork
Extensive experience of qualitative studies
• Senior researchers
• Most studies are conducted by telephone to minimize cost and time
• Top class translation
• One-way mirror, FocusVision-enabled facility
Wide coverage of Greater China area
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Online Study Examples
Study Description Country
COPD To understand how physicians treat COPD, the golden therapy, trends and their opinion
on 2 new product concepts
China
Chronic Pain To understand the treatment of common chronic pains such as osteoarthritic, diabetic
neuropathic and chronic lower back pains
China
Peacock To understand the intention of procurement managers towards new breast biopsy
equipment
China
Alzheimer's To evaluate the commercial opportunity for a new product designed to treat mild-
moderate Alzheimer’s Disease, as well as prodromal Alzheimer’s Disease (AD), and
introduce a new biomarker to predict AD or prodromal AD
China
Nexavar To understand physicians' awareness of Nexavar's efficacy and side-effects in treating
various cancers
China
Oncology Procedures To interview interventional radiologists performing therapeutic oncology procedures to
explore their unmet needs when determining a treatment plan for an oncology patient or
performing an image-guided therapeutic oncology procedure
China
Metastatic Colorectal Cancer To obtain patients records from medical oncologists and oncs surgeons who prescribe
drugs to patients
Taiwan, China
Ophthalmologists Study the use of intraocular lenses in presbyopia-correcting procedures, brand use and
unmet needs
China
AV Stent Forecare To study stents used in PCI procedures - the types of stent the physicians are using, BES
or DES, when they are used, the brands, who makes the brand decisions
China
SCCHN A patient record study to understand the treatment of locally advanced SCCHN patients.
The target audience was Oncs
China
Eye Care A study of contact lenses: the brands that respondents suggest to patients; a concept
test, and an ad test
China,HongKong,
Taiwan
KOL Identification To collect KOL's information amongst physicians and senior physicians, in the field of
infection control
China
Dentists A study on dental implants, brand use, awareness, and product attributes preference China
Lab Director To understand the use of label-free, biosensor applications in labs, such as
coupling/capturing approaches; how sample analyses are conducted; in house or
outsourced; small molecules vs. large molecules; and purchasing intentions
China
HPV To understand the management of HPV vaccine including brand - Cervarix vs. Gardasil -
and a new product profile test
Taiwan
Dermal Filler To understand the inject filler's usage amount, market share and awareness of new
products in development
China,Taiwan
Midwives New concept study of a maternal and infant nutrition product China
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Online Study Examples
Study Description Country
Nurses To understand nurses' working environments, psychological burdens, and their satisfaction with their China
Vascular Surgeons To understand their salary structure of vascular surgeons, whether it is fixed or related with number of
surgeries they conduct and trends
China
Anesthesiologists A study of vaporizers used in anesthesia machines, anesthesiologists' satisfaction, awareness, and a
new concept test
China
Breast Cancer To understand physicians' perceptions and experiences with suppliers of medical devices and diagnostic
equipment used to diagnose, treat and monitor breast cancer
China
Hemodialysis On In-Center Hemodialysis equipment, to understand market share, attribute importance and purchase
processes
China
ACS On secondary prevention of ACS, to understand the patients' load/patient type (with other risks) that
physicians are treating, physicians' awareness of new treatments, evaluation of current therapies, and an
evaluation of a new product
China
Gastroenterologists To understand the drivers that promote new biologics for treating Crohn’s Disease and Ulcerative Colitis
to get market access approval
China
DLBCL A study of third-line treatment for Diffuse Large B-Cell Lymphoma patients to understand current
therapies and attributes importance (a conjoint exercise)
China
Dyslipidemia To understand current treatments for dyslipidemia, e.g. which statins are used, and if Asprin is used in
combination.
Taiwan
Materials Managers A study of IV site and wound care dressings products, brand awareness including 3M Tegaderm, Smith &
Nephew IV 3000 and a new product profile test
China
Haematologists A patient record study of patients suffering Sickle Cell Anaemia, Betathalasemia or MDS
myelodysplastic syndromes and the usage of Iron Chelation
China
Traditional Chinese
Medicine
To understand physicians' perception of Traditional Chinese Medicine, if they are prescribing to patients,
the reasons, in which line and barriers
China
Pathologists On lab equipment such as tissue processor and IHC stainers, brand awareness including Leica, Thermo China
Ultrasound Devices A study of usage habits such as the type of exams being performed - general,cardiac or OB/GYN, the
devices used; theimage parameters most often used; the use of annotation/report labels/body markers
China
NICU To gather the respondents' opinions and insights into the care practices, usage, budgets and future
growth of supplies and equipment used in NICU. To better understand the needs of the NICU and help
clients developing future products and services.
China
Lab Managers To understand the process of how labs collect specimens, e.g. shipment methods, IT systems, how
patient IDs are matched, what is done with containers before arriving at the Lab such as tube mixing or
China
Diabetes To understand the respondents' opinions about nutritional products to help manage diabetes, their
reaction to 5 unique brands and a new product test
Taiwan
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Physician Panels
Info-China has built an Physicians Access Panel of over 200,000 doctors and nurses
32.6% 26.1
%
41.3%
0%
10%
20%
30%
40%
50%
Tier 1 Tier 2 Tier 3-5
City
22.7% 23.1%
46.2%
0%10%20%30%40%50%
Job Level
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Physician Panels
Info-China has built an Physicians Access Panel of over 200,000 doctors and nurses
48.8%
33.5%
17.7%
0%
10%
20%
30%
40%
50%
Tier 3 Tier 2 Tier 1
Hospital Tier
17.1%12.2%
18.0%13.9%16.7%13.6%8.5%
0%10%20%30%40%50%
Region
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The Management of Panel
Recruiting
Info-China was strategic partner of China Pharmaceutical News, the largest and the most
well-known industrial newspaper nationally for which Info-China did the initial recruiting
Info-China has relied on its in-house recruiting team
Avoiding duplicate recruiting
Info-China uses the doctor’s certification ID as its internal ID
Ensuring that the panelist is active
Info-China sends a link to each panelist and interacts with each panelist at least once every
12 months
Protecting panelists’ privacy information
Info-China stands by ESOMAR’s Code on Market and Social Research and strictly protects
every panelist’s privacy information
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Researchers
Stephen Hu
Director
Age: 37
Education: Master of Economics, majoring in Statistics,
Beijing Economic and Trade University
Work Experience:
• 2001.1 – 2003.1, IPSOS (China) Marketing Research, Research Manager
• 2003.3 – present, Info-China Marketing Research Co., Ltd., Director Client Service &
Research
Specialty: Quantitative and quantitative. Stephen is research director of Info-China, excellent in
communicating with clients and understanding their requirements
Qualifications
• 2003.3 – present, representative in Greater China for Sawtooth Technologies Inc. as a
consultant to all application users of Sawtooth CATI software in China, Hong Kong,
Taiwan and Singapore
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Researchers
Sally Bian
Team Leader, Project Manager, Moderator
Age: 29
Education:
• 2006 – 2010, Foreign Language Dept. Nankai University,
majoring in English; Bachelor of Literature;
Work Experience:
• 2011.1 – present, Info-China Marketing Research Co., Ltd.
Specialty: Sally is experienced in managing qualitative research such as IDIs, FGDs, TDIs,
Enthographies. She is often responsible for communicating with clients for
briefing/debriefing and understanding the clients’ requirements, responsibly and responsively.
She is responsible for briefing recruiters or moderators, translating discussion guides and
screeners, auditing English transcripts, and report writing. (Info-China can cover both
summary reports and full reports). She is also a moderator when needed and has moderated
hundreds of IDIs or TDIs.
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Researchers
Jane Ling
Senior Project Manager, Moderator
Age: 30
Education:
• 2008.9-2012.6, South-Central University for Nationalities,
• majoring in English; Bachelor of Literature
• Work Experience:
• 2012.7 – present, Info-China Marketing Research Co., Ltd.
• Specialty: Jane is excellent in managing both qualitative and quantitative studies. She
controls quantitative studies such as on-line studies and is especially adept at team
building and problem solving. She is also a project manager and bilingual moderator for
qualitative studies. Jane has moderated hundreds of TDIs and IDIs, and excellent in
communicating with clients in English.
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Researchers
Joana Wang
Moderator
Age: 35
Education:
• 2001-2005, Hebei Agricultural University, majoring in
• International Trading; Bachelor of Economics
Work Experience:
• 2006.9 – present, Info-China Marketing Research Co., Ltd.
Specialty: Joana is the most experienced moderator at Info-China for healthcare studies,
having moderated hundreds of IDIs and TDIs, and dozens of FGDs and is familiar with
various specialties and related treatments. She has worked for many well-known
pharmaceutical clients such as Abbott, AstraZeneca, GE, GSK, Johnson & Johnson, MSD,
Pfizer, Roche and Taketa. She is praised and recognized widely by clients’ product
development, marketing and sales departments.
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Qualitative Study Examples
Study Description Country Method
Dermatologists To understand the management of dermatological conditions, especially the treatment of
axillary skin condition such as excessive sweating, axillary post-inflammatory
hyperpigmentation, their prescription or recommendation including whether they prescribe
deodorant/antiperspirants
China TDI
Prostate Cancer To understand the diagnosis and treatment of prostate cancer, especially for 4 patient
subgroups (Neoadjuvant, M0/nmCRPC, M1 hormone naïve and mCRPC), plus a new
product profile test
China IDI in facility
Renal Anemia To understand physicians' experiences and unmet needs in managing patients with anemia
and chronic kidney disease
China TDI
Ulcerative Colitis To understand the physicians' perceptions of UC: current patient clinical pathways; current
product perceptions and unmet needs; and new product assessment
China TDI
NSCLC To understand physicians' opinions about tests, diagnosis, treatment and a new product test
of TKI for NSCLC EGFR M+ patients
China FGD
GEJ Tumours To understand pathologists' roles, responsibilities, involvement in gastric cancer diagnosis,
biomarker testing and companion diagnostic selection (lab capabilities, perceptions of
current options, and platform selection)
China IDI in facility
IgA Nephropathy Assess a blinded profile of IgA protease (IgAP); assess endpoints and their minimal and
optimal levels; understand what endpoints will drive utilization of IgAP and what would be
needed to displace ACE and ARBs as a first line therapy
Taiwan TDI
Liver Cancer To understand the hepatocellular carcinoma patient population and market. The focus was
on 4 major areas: epidemiology & segmentation; current HCC treatment; unmet Needs;
future treatment; and the scientific trends guiding future research and development in HCC
as well as to understand the broad trends in HCC.
China TDI
Multiple MyelomaTo understand the current treatment for multiple myeloma treatment, establish key clinical,
economic and humanistic value drivers for a new product and optimize its value story
Taiwan TDI
Lymphoma Test To understand the current use and trends in the adoption of companion diagnostics for
oncology and diagnostic work-up and utility of CD30 tests for non-Hodgkin lymphoma
patients, with a focus on cutaneous T-cell lymphomas (CTCL), mature T-cell lymphomas
(MTCL) and anaplastic large cell lymphoma (ALCL) through interviews with lab directors and
pathologists
Singapore TDI
ADPKD To understand patients' health concerns with Autosomal Dominant Polycystic Kidney
Disease (ADPKD) and caregivers' Quality of Life concerns
China FGD
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Qualitative Study Examples
Study Description Country Method
Imaging Systems To understand how biplane X-ray imaging systems are currently being used, determine the mix of
clinical procedures performed using biplane X-ray imaging systems and identify the most important
needs, expectations and pain points with existing systems for each type of procedure
China TDI
Systemic Lupus
Erythematosus
To understand the current management of Systemic Lupus Erythematosus and Lupus
Nephritis(SLE/LN) and expectations for future treatments, including current treatments, satisfaction
with those and a new product test for moderate to severe SLE/LN
China TDI
Rheumatology To understand the axial SPA and AS patient populations and treatment patterns and the similarities
and differences between non-radiographic axial spondyloarthritis and AS, providing insights on the
patient journey for Non-Radiographic Axial SpA & Ankylosing Spondylitis as well as to assess a new
product profile
China IDI in facility+TDI
Stent To interview the current users of a well known brand and test safety test taglines for a new generation
product
China TDI
Device Testing To have surgeons operate a device prototype, understand their opinions and how to improve the
device
China IDI in facility
Tissue Adhesive To understand how tissue adhesives are used, the top 5 procedures they are used for, with which
other closure techniques, and the purchase decision-making process and the usage trends
Taiwan TDI
Cephlomedullary
Nail
To understand respondents' unmet needs, show a new product profile, understand how the new
product can meet these needs. To create a compelling and strong name that fits well with the brand’s
positioning
China TDI
Gout To understand the diagnosis and therapies for Gout/hyperuricemia and the challenges in treating
patients especially for refractory chronic gout patients, eg. some patients are contraindicated to urate
lowering therapies
China TDI
Molecular
Diagnostics
To understand the reimbursement of MDx, and the drivers may impact the adoption or access to
oncology diagnostics.To understand the reimbursement of the test to determine branded drugs
treating Chronic Myeloid Leukemia (CML).
China TDI
Diabetes To understand the patient journey, the challenges the patient may face when accessing healthcare
services or finding information such as a diet with reasonable carbohydrates. To understand the
challenges that physicians face in treating and educating patients, including screening potential
patients at an early stage
China FGD
High Triglycerides To understand the diagnosis and treatment of hypertriglyceridemia/high triglyceride, the advantages
and disadvantages of therapies such as statins, fibrates and niacin and whether Omega-3 is
prescribed. A new product profile for Omega-3 was tested.
China TDI
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Top class of translation
Questionnaire translation
Questionnaire translation is the foundation of accurate research
It involves considerable professional input
To ensure the interviewee can understand the questions thoroughly, Info-China:
• Actively communicates with the client on the exact meaning of the
questionnaire, based on the professional knowledge of researchers
• Is supported by a group of industry experts, drawn from respondents
• Conducts pilot interviews
Simulation translation
Info-China uses experienced simul-translators
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One-way Mirror Facility
Permanent FocusVision equipment, for web-streaming at any time
Fiber to the office, for stable and fast Internet access
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Pharmaceutical Sponsor Info-China has worked for
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For more information
www.info-china.com.cn