healthcare social media harvard macy

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Health Education and Social Media

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Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.

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Page 1: Healthcare social media Harvard Macy

Health Education and Social Media

Page 2: Healthcare social media Harvard Macy

ObjectivesTo define Social MediaTo provide an example of a successful healthcare use

of Social Media: TwitterHPM tweetchat

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Page 5: Healthcare social media Harvard Macy

Social NetworkingMetcalfe’s LawValue of a network is

proportional to the square of the number of connected users of the system (n2)Number of usersPattern of connectedness

Source: Wikipedia

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>500M active users700B minutes per month30B shared items per monthAverage user has 130 friends Source: Facebook.com Oct 2010

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Re-tweeted again in few minutesand in a few hours

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For more details on how social media/networking reversed the FDA in 9 days see Slideshare

Page 11: Healthcare social media Harvard Macy

TwitterAAHPM/HPNA AssemblyTweets (#HPM)

2009 - 2242010 - 8342011 (to date) -

Contributors2009 - 302010 - 922011 (to date) -

Page 12: Healthcare social media Harvard Macy

AAHPM 2011Live tweeting from Vancouver

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Twitter

Initiated #HPM TweetchatJuly 2010Leading medical specialtyIncreased growth of coreRapid disseminationRising influence

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Type your Tweet hereRT = Re-tweet

#hpm automatically added

Your own tweet

Someone replying to you

Lots o’ links!

Reply

Re-Tweet

Quick Use Buttons

Feature/Block

Favorite Tweet

Page 15: Healthcare social media Harvard Macy

Visual Example of a Tweetchat

Tweetchat

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Tweetchat

Group of people begin to have a conversation around a single hashtag

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Tweetchat

Using Tweetchat they can all see the same thread

Page 18: Healthcare social media Harvard Macy

Tweetchat

All the people following the individuals see only a few tweets with #hpm

Page 19: Healthcare social media Harvard Macy

Tweetchat

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Tweetchat

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Tweetchat

Passed on to 2,838 followers

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Tweetchat Impact

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But who do I follow?

Twitter Lists

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Twitter To Tenure?

Hosted HPM tweetchat, regular participantPresented at inaugural uthscsa Professional Interest

in Social Media PRISMPresented at Harvard Macy for EducatorsAppointed Social Media Panelist for Journal of

Palliative Medicine July 2011-2012

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Summary

Social media and networking is all around

Conversations are happeningHow are you involved?

This is just the beginning

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Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011

HPM resources wiki http://bit.ly/kTTnpJ

Geripal blog twitter to tenure wrap uphttp://bit.ly/ijaP4g

More Twitter to Tenure

Page 28: Healthcare social media Harvard Macy

Questions?Jeanette Ross, MD, AGSF

[email protected]

Twitter@rossjeanette

FacebookPersonal

LinkedIn:http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663

Let’s Get Connected

Skype: Jeanette.s.ross

Slideshare: Jeanettesross