hearst app lab presents… · source: idc. can google repeat their smartphone success? source:...
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Hearst App Lab Presents…
Source: Apple
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5,000.0
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15,000.0
20,000.0
25,000.0
Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412
Over 120mm Sold!
“…fastest growing consumer tech product ever.”
‐Mary
Meeker
Source: Gartner
Tablets Redefining the Personal Computing Industry
Google Android Tablets Competing Well
Source: IDC
Can Google Repeat Their Smartphone Success?
Source: ComScore
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10%
20%
30%
40%
50%
60%US Smartphone Operating Systems Share
Google Apple Blackberry Microsoft
The Entire Digital Magazine Industry is Thriving
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Hearst Bonnier Conde ReadersDigest
AmericanMedia
Rodale Time SourceInterlink
Meredith
2H‐11 2H‐12
Source: AAM Fas‐Fax
What is the Digital Magazine of the Future?
Hot Spots & Tap to Reveal
Embedded Video
Personal Stylist & Inspiration Boards
Custom Favorites & Recipe Lists
Virtual Makeup Tester
Talk to Esquire
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Interactive Quizzes & Gift Guides
Tap to Buy
Interactive Games
Interactive Advertisements
