heart of dunedin - value in cbd guardianship
TRANSCRIPT
Dunedin’s Time Has ComeA city that’s able to punch well above its weight
Capacity to make things happen Commercial willingness Political awareness & support Economic opportunities to leverage Consumer appetite
City Centre GuardianshipWhy should this be top of the agenda?
Cities need champions Big picture thinking vital Giving pace to opportunity Engagement & participation Encourages collaboration
City Centre GuardianshipWhy the priority to make things happen?
Retail dynamics changing fast CBD curation drives success Maintaining destination value Stakeholders need support Ensuring infrastructure resilience
Dunedin’s Key ChallengesA need to navigate risk strategically
Spending attrition continues Some sectors under pressure Building resilience Consumer perspectives Commercial perspectives
Best PracticeOther towns & cities are already underway
Big city success – Wellingtons OurCBD Resort town wrangler - DowntownQT Provincial resilience - GoRetail Recovery agent – Hamilton CCTP
OurCBD – Wellington’s Guardianship, Resilience & Growth Programme
Vision for DunedinWhat can success look like for the CBD?
An aspirational destination Optimal mix & offer CBD & businesses digitally robust Commercial confidence Building resilience
OpportunitiesWhere can the best wins happen?
A city of style & taste New & exciting retail entrants F&B sector anchors Leveraging character Strong artisan sectors
OpportunitiesWhere can the best wins happen?
Leverage tourism Potential to lead in omnichannel Clustering strategies Leveraging character
What’s required from CouncilCommitment to collaboration
Recognition of the CBD’s value Embrace commercial partnerships Active participation at all levels Be agile & responsive Focus on the greater good
Expectations of stakeholdersSupport & participation is vital
Engagement across all sectors A future - not legacy, focus Courage to do things differently Focus on the greater good
Timetable to success
Successful Guardianship
Programs
Defined Retail
Strategy
Supportive Media
Partners
Consistent Stakeholder Engagement
Market & Stakeholder Awareness
Retailer Support
Resources
External Advocacy &
Support
Summary
Dunedin has unrealised potential Commercial community is vital Confidence comes through
collaboration Be part of the programme