heartbreak clinic_business plan_marketing strategy
TRANSCRIPT
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Chetan Khanna
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Chetan Khanna
Do you feel the world is over ?
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Chetan Khanna
Cant you stop yourself from crying ?
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Chetan Khanna
Do you think you are never going tolove again ?
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Chetan Khanna
Do you think no one can ever loveyou again ?
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Chetan Khanna
It is ok !
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Chetan Khanna
Its not a break up . Its a break through
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CH ETAN KH ANNA
What we offer
Distraction by various innovative activities
Mingling and sharing stories
Helping you clear your head
Mammoth group discussions
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Workshop
2nd Sunday of every month join us at Vikram Hotel , AmarColony
Charges Rs 500 per person There shall be two sessions morning ( 11 AM 1 PM )
and evening ( 2:30 - 4:00 PM) Pep talk in the morning session for half an hour Interactive session with the audience for the remaining
time of the first session Activities such as Chinese checkers , chess , carrom board
etc. in the evening session to give the clients a feel ofwhat is in-store for them
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Maslows Hierarchy
Actively holding customer interestthrough engagement ads on socialnetworking sites
Increasingawareness
Creation of an online and highlyinteractive model of the serviceServicePromotion
Bringing some ex -clients on board toimprove the business model
Development Bringing current clients , ex-clients and
prospective clients on a common
platform
Client
Engagement
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Brand Extensions
Coping up withexam pressure
DepressionChildhood
trauma
Drug abuse OCD Gifts
Greeting Cards Chocolates
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Indirect Substitutes
ShrinksPreference for
family andfriends
Sivananda Dhamma (South Ex )
Saarthak (Hauz Khaz)
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Reducing post purchasecognitive dissonance
Body language. Will try to notice anything abnormal in thebehavior.
Special appointment with the proprietor at the end of themembership. To get a feedback from the client . And makehim believe that we care
Promise less and deliver more
Greeting cards to be sent on birthdays , festivals and newyear One free consultation with the councilor at the end of
membership which can be availed within one month
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Important Information
Timings 12 - 4 PM or 7 - 8:30 PM on
Monday to Friday . 12 PM 6 PM onweekends and public holidays
Join us at A-134 Dayanand Colony
Eligibility is 15 years of age
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Invitation Price
Two free individualconsultations with a
professional councilor ifthe offer is taken for 1month . Membership cost
is Rs 3000
Seven free consultationswith a professional councilorif the membership is takenfor 3 months . Membership
cost is Rs 7000
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Councilors (2) 100000 Rental 15000
Redecorating expenses 500000 Cash in hand 100000
Electricity, billings, phone, water etc. 20000 Helpers 5000
740000
Total fixed cost incurred every month 140000 Customers serving every month 80
Price min we should charge 1750
Revenue Model