hearth and outdoor living products...a non-burning display located in the retail showroom, designed...

HEARTH AND OUTDOOR LIVING PRODUCTS

2018

Burn Program Guidelines & Forms

Co-op Program Guidelines & Forms

North America’s

Favorite Fire

40

TRAVIS INDUSTRIES2018 DEALERPROGRAMS

SHOWROOM Benefits Benefits Benefits Benefits

Existing Products

Your floor models can be burning units

only or non-burning

vignettes only or a

combination of both burning and non-burning

vignettes.

Minimum 10 unitannual purchase

required to qualify for one burn model. 20 unit annual purchase required to qualify for second burn model

Up to a total of 2 units per year.

Dealers with multiple stores do

not qualify for additional credits

Up to a total of 3 units per brand

per year.

6 TOTAL

Dealers with multiple stores do

not qualify for additional credits


per year.

8 TOTAL

Dealers with multiple stores need to contact their Travis Sales

Manager


per year.

12 TOTAL

Dealers with multiple stores need to contact their Travis Sales

Manager

Burn displaysreceive a 50% credit

Non-burningvignettes receive

a 25% credit. SEE EXAMPLES










ExclusiveDealer N/A Receives 4 Star

BenefitsReceives 5 Star

Benefits

STAR DEALER 3 STAR DEALER 4 STAR DEALER

Non-BurningVignettes MUST BE

PRE-APPROVED BY YOUR

TRAVIS SALES MANAGER

5 STAR DEALER & President’s Club

BENEFITS: These credits give you the ability to display more models on the showroom floor. The more models you burn and display, the greater your sales and benefits.

Use the ONLINE BURN CREDIT FORM for easy Burn Credit Submissions.

TO QUALIFY: • Burn Credits must be submitted 90 days from the time of installation on showroom floor to qualify!

• New burn models cannot replace the same Travis model, including color variations. No duplicate models, including color variations, will receive credit.• ALL BURN MODELS MUST REMAIN ON THE FLUE A MINIMUM OF 3 YEARS!

• VIGNETTE MUST BE PRE-APPROVED BY YOUR TRAVIS SALES MANAGER! A non-burning display located in the retail showroom, designed to mimic an in-home setting. Display must depict a room setting in such a way that the consumer can visualize the product installed within their home. Setting a stove on a hearth pad or stacking inserts in a wall display does not qualify. Vignettes must be pre-approved by your Travis Sales managers.

• The store must have a good credit history and stay current throughout the year. • Qualifying Lopi® and FireplaceX® models only!• DaVinci Custom Fireplaces™ do not qualify. See the DaVinci Burn Program on the Travis Dealer Back Office.

BURN AND VIGNETTE DISPLAY PROGRAM

41


NON-BURNINGVIGNETTE DISPLAY EXAMPLES

42


DATE ______________

The Travis Industries Burn Program offers you the opportunity to burn and/or display and demonstrate the true beauty and elegance of a Lopi® in your store. THIS FORM IS ALSO AVAILABLE ONLINE FOR EASY SUBMISSION. Off the price you paid for the Lopi® model you choose to feature & burn on your showroom floor in a finished display. (Stoves on raised hearth, fireplace and inserts with finished surrounds).

Off the price you paid for the Lopi® model you choose to display in a finished room vignette that gives the impression of a room in a house on your showroom floor. (See Examples on page 41)

TO QUALIFY:1. New burn models cannot replace the same Travis model, including color variations. No duplicate models, including color variations, will receive credit.

2. This program is available on current units only. Discontinued models DO NOT qualify for Burn/Vignette Program.

3. The unit must be on the flue for a minimum of 36 months. If a current burn model is removed any time during the 36 month period, dealer agrees to be billed the full cost of the unit.

4. Complete and return a copy of this LOPI® BURN/FLOOR 3. MODEL DISPLAY PROGRAM form to Empire Distributing and 3. include the following documentation within 90 DAYS of 3. installation date: • Description of the model featured. • A copy of the invoice showing the cost of the model. • A COLOR photograph of the unit burning or displayed.

5. The store must have a good credit history and stay current 3. throughout the year. 6. Dealers who lose their good credit standing during the course of the year will have all Burn Program applications placed on hold until the time that their account is brought current!

MODEL DISPLAYEDSerial #: _______________________

Installation Date: (required) _______________________Model: _______________________

Describe Features of Unit Displayed(include all optional accessories and pricing)

(Venting is not covered)

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Travis Industries Use Only Burn: Dealer Cost _________ x 50% =__________ Vignette: Dealer Cost _________ x 25% =__________

SignaturesDealer __________________________ Date__________

Email Photo* and copy of Invoice with

Burn Program Form to: [email protected]

All photos must display the unit burning and in color.

Incomplete paperwork will not be processed.

Please include images of both sides

Dealer _________________________________________

Address ________________________________________

City _____________________ State ______ Zip________

Phone ___________________ FAX __________________

YOUR STORE QUALIFIES FOR:

STAR DEALER - As a Star dealer your store qualifies for any combination of 2 Burn/Vignette Displays per calender year. Dealers with multiple stores do not qualify for additional credits.• 10 unit minimum annual order required to qualify for one model.• 20 unit minimum annual order required to qualify for two models.

3 STAR DEALER - As a 3-Star dealer your store qualifies for any combination of 3 Burn/Vignette Displays per calender year. Dealers with multiple stores do not qualify for additional credits. 4 STAR DEALER - As a 4-Star dealer your store qualifies for any combination of 4 Burn/Vignette Displays per calender year. Dealers with multiple stores need to contact their Travis Sales Manager.

5 STAR DEALER - As a 5-Star dealer your store qualifies for any combination of 6 Burn/Vignette Displays per calender year. Dealers with multiple stores need to contact their Travis Sales Manager.

Photocopy and mail form to Empire Distributing or email to [email protected]. © 2018 T. I.

SKUDescription

50% CREDIT

25% CREDIT


43

TRAVIS INDUSTRIES2018 DEALERPROGRAMSThe Travis Industries Burn Program offers you the opportunity to burn and/or display and demonstrate the true beauty

and elegance of a FireplaceX® in your store. THIS FORM IS ALSO AVAILABLE ONLINE FOR EASY SUBMISSION.

Off the price you paid for the FireplaceX® model you choose to feature & burn on your showroom floor in a finished display. (Fireplace and inserts with finished surrounds).

Off the price you paid for the FireplaceX® model you choose to display in a finished room vignette that gives the impression of a room in a house on your showroom floor. (See Examples on page 41)

TO QUALIFY:

MODEL DISPLAYEDSerial #: _______________________

Installation Date: (required) _______________________Model: _______________________

Describe Features of Unit Displayed(include all optional accessories and pricing)

(Venting is not covered)

___________________________________________________________________________________________________________________________________________________________________________________________________

Travis Industries Use Only Burn: Dealer Cost _________ x 50% =__________ Vignette: Dealer Cost _________ x 25% =__________

SignaturesDealer __________________________ Date__________

Email Photo* and copy of Invoice with

Burn Program Form to: [email protected]

All photos must display the unit burning and in color.

Incomplete paperwork will not be processed.

Please include images of both sides

Dealer _________________________________________

Address ________________________________________

City _____________________ State ______ Zip________

Phone ___________________ FAX __________________

Photocopy and mail form to Empire Distributing or email to [email protected].

SKUDescription

50% CREDIT

25% CREDIT

1. New burn models cannot replace the same Travismodel, including color variations. No duplicatemodels, including color variations, will receive credit.

2. This program is available on current units only. Discontinuedmodels DO NOT qualify for Burn/Vignette Program.

3. The unit must be on the flue for a minimum of 36 months.If a current burn model is removed any time during the 36month period, dealer agrees to be billed the full cost of the unit.

4. Complete and return a copy of this FireplaceX® BURN/FLOOR 3. MODEL DISPLAY PROGRAM form to Empire Distributing and3. include the following documentation within 90 DAYS of3. installation date:

• Description of the model featured.• A copy of the invoice showing the cost of the model.• A COLOR photograph of the unit burning or displayed.

5. The store must have a good credit history and stay current3. throughout the year.

6. Dealers who lose their good credit standing during the courseof the year will have all Burn Program applications placed onhold until the time that their account is brought current!

6. YOUR STORE QUALIFIES FOR:

STAR DEALER - As a Star dealer your store qualifies for any combination of 2 Burn/Vignette Displays per calender year. Dealers with multiple stores do not qualify for additional credits.• 10 unit minimum annual order required to qualify for one model.• 20 unit minimum annual order required to qualify for two models.

3 STAR DEALER - As a 3-Star dealer your store qualifies for any combination of 3 Burn/Vignette Displays per calender year. Dealers with multiple stores do not qualify for additional credits.



DATE ______________


22


• Co-Op dollars are not accured on DaVinci Custom Fireplace purchases.

• Burning Insert Display Stand Qualifies for Co-op.

• Factory Dealer Training Qualifies for Co-op.

• You do not have to have available Co-op funds at the time your advertisement runs. Simplysubmit your ad copy, payment info and co-op form within 90 days of the ad running. Onceyour future sales in 2018 accumulate sufficient co-op funds, your account will be credited forthe claims you have on file at Travis Industries. Contact your Sales Manager if you have anyquestions.

• AdsUpNow and HOUZZ Digital Web Advertising Programs are 100% Co-opable to all 4, 5 Star andPresident’s Club Dealers. This program is available to 3 Star Dealers for a 50% Co-op credit.Star Dealers must be pre-approved by your Sales Manager.

• All available co-op funds not utilized by the dealer after December 31st, will be zeroed out. Funds will notcarry over to the following year. Co-op funds used for purchase of Apparel CANNOT EXCEED $1,000 duringmonth of December. We want your Co-op used to drive customers to your store during this time of the year.

5 STAR DEALER & PRESIDENTS

CLUB ADVERTISING Benefits Benefits Benefits Benefits

Co-opProgram

You accrue 2% co-op funds for

Travis purchases.


Travis purchases.


Travis purchases.


Travis purchases.

P.O.P. merchandise co-op discount not

available

P.O.P. merchandise is 50% co-opable, includes signage.

P.O.P. merchandise is 75% co-opable, in-

cludes signage.

P.O.P. merchandise is 100% co-opable, includes signage.

Digital WebAdvertising

Must be pre-approved By

Your Sales Manager to participate

Programs are50% co-opable

Programs are 100%

co-opable.

Programs are 100%

co-opable.

ExclusiveDealer

Does NotQualify

Receives 4 StarBenefits

Receives 5 StarBenefits

3 STAR DEALER

STAR DEALER

4 STAR DEALER

CO-OP PROGRAM

23


What is the Time Frame of the Co-op Program?Our co-op ad placement program runs from January 1st through December 31st, and requires that all ads be submitted no later than 90 days from their running time. All remaining co-op zeros out December 31st and can not be used in the next year.

What Co-op Funds Can I Claim?You are eligible for a credit of 100% of your net cost for all QUALIFIED advertising equal to 2% of your net purchases of Travis Industries products*.

You are eligible for a credit of 50% , 75% to 100% (depending on Star Category) OFF your purchases of all Travis Industries P.O.P. items and clothing or any cost for Travis Product Displays at home shows or fairs, equal to 2% of your net purchases of Travis Industries products*. *DaVinci Custom Fireplace™ purchases do not accure Co-op dollars.

What qualifies for co-op reimbursement?

What does not qualify for co-op reimbursement?• Reader Boards• Yellow Page Ads• Your Store Websites • Mailing expenses, sales tax, shipping and delivery charges• Charges for design, production, decorations, tents, or labor for installing or removing equipment at home shows or fairs • Any ad not adhering to Travis Industries guidelines• Any advertisement placed outside of your primary area of responsibility• Any advertisement found to promote erroneous information or pricing of current or NEW product below minimum advertised pricing (more than 6% off Travis Sales Price)

What is Travis’ method of reimbursement?Claims must be submitted to: Empire Distributing, Co-op Advertising Dept., 7406 Route 98, Arcade, NY 14009

Reimbursement will be made by credit memo for all qualified claims. Should a request be received and the ac-crued fund be insufficient to cover the amount of the request, Empire Distributing will hold the request until the fund is increased through Travis product purchases to cover the amount.

• Pre-approved Outdoor Signs and Outdoor Advertising (Billboards)• Pre-Approved Digital Web Advertising Programs such AdsUpNow and HOUZZ• Pre-approved Direct Mail • Pre-approved Fairs and Home Shows (Pro-rated based on % of booth space dedicated to Travis Products)• Pre-approved Vehicle wraps with Travis logos and images• Pre-approved Window wraps with Travis logos and images

These are the media we have found most effective for retail advertising of our products. Consideration will be given to the use of alternative types of advertising upon prior request and approval from the Travis Industries Co-op Department.

• Point of Purchase and Apparel Items - 50% Co-op for 3 Star Dealers and 75% Co-op for 4 Star Dealers and 100% 5 Star Dealers & President’s Club. • Paid circulation, Daily, Weekly and Sunday Newspapers. 100% Travis Provided Ad.• Pre-approved Magazine Ads• Pre-approved Radio and TV advertisements. • Factory Training Cost - Travel, Lodging and Class Cost

CO-OP PROGRAM

24


What are Travis Industries Requirements for Co-op credit? PRINT ADS - NEWSPAPER, MAGAZINE, POST CARDS & MAILERS • Print ads custom made or provided by Travis Industries on the Back Office are 100% co-opable.• Print ads that you design must be submitted to Empire Distributing for pre-approval. These ads must prominently • • • • feature one or more of the Travis brand logos and clearly illustrate and promote the product.

• Ads may be combined with NON-COMPETITIVE products (i.e. BBQ, Spas, Patio). If Travis brands(s) are at least 50% of ad. These ads will be prorated.• Ads with other COMPETITIVE products will NOT BE ACCEPTED and will not qualify for any co-op credit. • For pre-approval please contact Accounting or your Regional Sales Manager.

RADIO & TV ADS • Radio & TV ads must have 100% of the ad dedicated to Travis brands to qualify for co-op credit. • 30 second Radio ads must include 3 audio references to a Travis brand name. • 15 second Radio ads must include 2 audio references to a Travis brand name. • 30 second TV commercials must include at least 2 audio and 3 visual references to Travis brands & names. • 15 second TV commercials must include at least 2 audio and 2 visual references to Travis brands & names. • TV ads must display Travis Product Logo(s).

HOME SHOWS OR FAIRS • Submit your proposed booth layout to Empire Distributing for prior approval to ensure your display will qualify for • reimbursement. For pre-approval please Fax to (585) 492-2785- Attention Co-op Dept.

• For home shows or fairs, Travis Industries will prorate the cost based on the percentage dedicated to Travis products. • • • • Travis brand logos must be on display along with the Travis product. Send clear photographs and layout(s) of your ENTIRE • • display showing Travis products, brand signage and all other products displayed when submitting for co-op reimbursement. Travis Logo banners or Travis Signage must be used in the booth to promote the brand.

AdsUpNow and HOUZZ DIGITAL WEB ADVERTISING PROGRAMS• President’s Club, 5 & 4 Star Dealers can use Co-op funds to pay for 100% of Cost. 3 Star Dealers can use Co-op funds to pay for 50% of Cost. Star Dealers must be pre-approved by your Travis Sales Manger. See pages 26 and 27 for details.

CO-OP PROGRAM

What are my requirements needed to submit a Co-Op claim? • You need to use the Travis Co-op Reimbursement Claim Form and fill it out completely. • You need to send this form, with required proof of performance, WITHIN 90 DAYS to Empire Distributing. • Ads submitted 90 days past the run date will not be accepted!

• Your Travis Industries account must be current. Dealers with PAST DUE accounts (over 30 days) will have their co-op benefits suspended until the time they are again current.

What do I need to submit with my Co-Op claim form? Claims must conform to the following specifications:

• Claims for print ads must include invoicing that shows date, size of ad, and total cost. An actual tear sheet of the ad • • • • must be included.

• Radio or TV claims must include a signed station affidavit showing dates and times when the ad ran, a copy of the station script (for radio), YouTube or web video link of spot or station script showing audio and visual (for TV) and an invoice showing rates charged.

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Date:Dealer Name:Address:City: State: Zip:Contact:Phone: E-Mail:

Send to: Empire Distributing Co-op Advertising Dept. 7406 Route 98 Arcade, NY 14009

Travis Acct#: ______________

Media Type: N-Newspaper R-Radio M-Magazine H-Home Show/Fair D-Digital/Web T-TV L-Literature B-Billboard S-Store

SIGNATURESDealer Date

Travis Industries Date

Media Type Date of Run Media Name $ Cost Approved % of Ad Credit Issued

Dealer Total Submitted $ Travis Credit Issued $

DEALER USE ONLY EMPIRE USE ONLY

DATE REC’D

Photocopy and mail form to Empire Distributing or email to [email protected]. © Copyright 2018 T.I.

CO-OP PROGRAM

hearth and outdoor living products...a non-burning display located in the retail showroom, designed...

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