Media Kit2017

Hearth

Barbecue

Patio

Industries

PHOTOS: ©2016

Profile

Print MagazineHearth & Home is a monthly trade journal circulated throughout the U.S. and Canada. Created in 1980, it serves the interests of those in the re-energized Hearth industry (the stimulus was the Arab Oil Embargoes of the late 1970s). In 1989 editorial coverage expanded to include both the Patio Furnishings and Barbecue industries.

Editorial ContentHearth & Home covers all three industries in every issue. In March, there is a special issue for the HPBExpo; June is our annual Buyer’s Guide; the August issue is dedicated to the enormous trend that is The Outdoor Room; September is a special issue for Casual Market Chicago, and October is our Canadian issue.

The mission of Hearth & Home is to provide information that will help readers in their efforts to increase their business. To that end, we showcase new products, highlight and explain relevant trends, and profile companies – both manufacturers and retailers – from whom others can learn. Hearth & Home also conducts its own annual surveys of retailers in the three fields, and publishes a monthly survey of Sales for the three industries.

DigitalOur eNEWS letter is sent to subscribers when important news breaks. That includes company events, company changes, housing data, trend information, etc. On average, two eNEWS letters are sent each week.

WebsiteOur fully-searchable website includes our Buyer’s Guide, complete text of the monthly magazine and archives going back two years, an archive of eNEWS letters, industry events, subscription opportunities, a new products section, collection of recipes for the grill, etc.

Q: Which of the following Trade Publicationsdo you read on a Regular Basis?

Conducted by: Hearth, Patio & Barbecue Association. Source: 2016 HPBExpo Attendee Survey.

Industry SupportHearth & Home is a member and strong supporter of the Hearth, Patio & Barbecue Association and the International Casual Furnishings Association. We sponsor numerous industry events and educational programs each year. Hearth & Home is distributed at major industry events and trade shows.

The Vesta Awards ProgramCreated and presented by Hearth & Home at the annual HPBExpo, this prestigious annual awards program honors innovation in design and/or technology for products in the Hearth and Outdoor Room categories.

Backyard BBQOn the first night of the Casual Market Chicago, Hearth & Home sponsors an outdoor reception for all Market attendees.

Year after year, Hearth & Home delivers the

strongest readership among competing publications,

according to third-party (unbiased) survey results.

Readership Survey

93%Hearth & Home

49%Patio & Hearth Products Report

45%Casual Living

Percent who read regularly

Audience

Hearth & Home is distributed throughout the U.S. and Canada to qualifying members of the extended Hearth, Barbecue and Patio Industries.

Included are Retailers, Distributors, Manufacturers, Manufacturer’s Reps, Suppliers, Architects, Designers, Landscape Architects, Builders, Remodelers, and Allied Industry Members, such as Consultants, Testing Labs, Code Officials, and State and Federal Government Employees in related positions.

Circulation Profile

Reach Architects & DesignersHearth & Home is read by thousands of Architects, Designers and Landscape Architects, the majority of whom have been receiving the magazine for over six years.

During that period, Hearth & Home has developed a relationship with these professionals that can benefit your company. In fact, Landscape Architects are, arguably, the professionals who create the majority of upscale Outdoor Rooms.

A 2013 ASLA survey of its members revealed the following information:

81% of these firms provide Residential design services.

64% of these firms provide Hospitality (hotel, resort, restaurant) design services.

98% recommend, specify or purchase outdoor furniture, outdoor appliances and outdoor accessories.

All of our specialty retailers are prime prospects for your products. Reach them through advertising in Hearth & Home.

Product Mix of Specialty Retailers

Percent of Specialty Retailers Who Sell HEARTH Products

and Also Sell…

Percent of Specialty Retailers Who Sell BARBECUE Products

and Also Sell…

Percent of Specialty Retailers Who Sell PATIO Products

and Also Sell…

Product Category % Also Selling

Hearth Barbecue Patio

4 56%

4 4 21%

4 4 4 17%

4 4 6%

Product Category % Also Selling

Patio Hearth Barbecue

4 33%

4 4 3%

4 4 4 43%

4 4 21%

Product Category % Also Selling

Barbecue Hearth Patio

4 10%

4 4 44%

4 4 4 40%

4 4 6%

eBLAST AdsFast, Targeted and Low CostAn effective way to instantly Blast your digital advertising message to industry members.

Our email subscriber list is carefully managed and sent to over 6,300 active, industry members.

You can launch an eBLAST campaign with little or no effort. Just provide us with a digital ad, or we can prepare one for you. Please call for a quote.

Schedule your eBLAST early, as availability for each “send” date is limited.

eBLAST SpecificationsThe following recommendations affect how email clients treat HTML and CSS, and how eBlasts may appear on a mobile device.

• Images:Resolution: 72ppi Color Mode: RGBImage Formats: JPG, PNG, GIF

• Max Width of 600px - 800px• Use tables and nested tables – no divs• Use HTML and inline CSS• Use only web-safe colors• Use web-safe fonts; (Google fonts with caution, not

supported by most major email clients)• Do not use Javascript, Flash, or video – email clients

will not support these elements• Background images won’t render in most email clients;

background color is OK• HTML image mapping is not supported by Gmail,

Hotmail, or Thunderbird – use with caution• Include email address who should receive test deployments

Website Banner AdsBanner ad positions are purchased for a three-month period running Jan-Mar, Apr-Jun, Jul-Sep, Oct-Dec.

All banner positions will rotate up to three advertisers per three-month quarter.

Web Banner Format Options & Rates (Ad sizes are in pixels)

Leaderboard Half Page Square 920 x 138 px 300 x 600 px 300 x 250 px

Home Page $1,940 $1,765 $1,145 News Section $2,500 $2,000 $1,500 Buyer’s Guide Section $1,800 $1,600 $1,000All Other Pages $1,600 $1,400 $900

(Rates are net)

Web Ad Material Requirements

Resolution: 72ppiColor Mode: RGBFile Size: less than 350KB

File Format: JPG, PNG, GIF, SWFURL: Address of web pagewhen someone clicks your ad.

Artwork questions? Contact our Creative Services Department:(800) 258-3772 or email production@villagewest.com.

www.HearthandHome.com

Print advertisers $850 ea. $825 ea.Non-Print advertisers $950 ea. $925 ea.

eBLAST Rates 1 Time 3 Time

(all rates are net)

Digital Rates

Cost Per Contract

Edit Calendar 2017ISSUE DEADLINES

SPECIAL

ISSUES

BONUS

DISTRIBUTION

HEARTH

FEATURES

PATIO

FEATURES

BARBECUE

FEATURES

JanuaryAd Space Closing ....... November 23

Ad Material Due ......... November 30

AmericasMartAtlanta

IMC Las Vegas

Electric Fireplaces

Facts, Figures, Future

Retail Profile

Resin Furniture

Selling on the Floor

Retail Profile

Gas Grills

Live Open Flame

FebruaryAd Space Closing ........December 23

Ad Material Due ......... December 30

HPBExpoPre-Show

Outdoor Fireplaces & Fire pits

New Construction

Reps: Independent vs. Factory

Woven Furniture

Drawing a Crowd

Shade

Smokers/Kamados

Selling More Grills

Manufacturer Profile

MarchAd Space Closing .......... January 27

Ad Material ................... January 31

HPBExpo Show Issue

HPBExpoAtlanta

Fireside Chats

New Products

Retail Profile

Wood Furniture

Life of a Rep

Food for Thought

Pellet Grills

Grills & Glass

AprilAd Space Closing ......... February 24

Ad Material .................. February 28

Vesta Awards

HPBExpo Report

High Point Market

Vesta Awards

HPBExpo Report

Wood Stoves

Selling Online

Manufacturer Profile

HPBExpo Report

Creating an Experience

BBQ Sales Report

MayAd Space Closing ..............March 24

Ad Material ...................... March 31

Gas Fireplaces

NSPS Update

Furniture Store Channel

Retail Profile

Camping/Products

Trends: Agrihoods

JuneAd Space Closing ................ April 21

Ad Material ......................... April 28

Buyer’s Guide Hearth: Industry Data Patio: Industry Data Barbecue: Industry Data

JulyAd Space Closing .................May 26

Ad Material ..........................May 31

ICFAPreview Show

ICFAPreview Show

AmericasMartAtlanta

Pellet Stoves/Fuel

Net Zero

Trends in Color/Fabric

New ProductsBarbecue Accessories

Retail Profile

AugustAd Space Closing: ...............June 23

Ad Material: ........................June 30

TheOutdoor Room®

IMC Las Vegas

The Outdoor Room®

Design Ideas

The Outdoor Room®

Design Ideas

The Outdoor Room®

Design Ideas

SeptemberAd Space Closing ................ July 27

Ad Material ......................... July 31

Casual MarketReport

ICFA Chicago Market

High-efficiency Wood Fireplaces

Manufacturer ProfileSitting Pretty

Retail Profile

Food Tourism

Franchises

OctoberAd Space Closing ............ August 25

Ad Material ..................... August 31

CanadaHigh Point Market

Canadian Issue

Retail Profile

Canadian Issue

Retail Profile

Canadian Issue

Retail Profile

NovemberAd Space Closing ...... September 22

Ad Material ............... September 29

Pool/Spa/Patio Expo

European Trends

Retail ProfileNoticed at Market

Manufacturer Profile

Old & Still Good

Sharing Society

DecemberAd Space Closing .......... October 27

Ad Material ................... October 31

Retail: Past & Future

Retail Profile

Retail: Past & Future

Retail Profile

Retail: Past & Future

Retail Profile

(Features subject to change)

Rate AdjustmentsContracts not fulfilled within a 12-month period will be short-rated to reflect earned frequency. Advertisers who earn a deeper discount will be rebated.

CancellationsMust be made in writing to your sales representative prior to space closing date. Ads cancelled after closing date will be billed for space reserved.

15% Print-Ready Discount(AKA Agency Discount): Available on standard display ads if received Print-Ready (see page 8), account is current and invoice is paid within 30 day terms. No 15% discount allowed on creative service charges.

Advertising AgenciesAgencies are fully responsible for payment of advertisements ordered through or by the agency.

TermsPayment (U.S. funds) is due within 30 days of invoice date.

Due to new U.S. Federal Reserve regu-lations, payment of invoices by Canadian companies must be made by wire transfer, credit card or funds drawn on a U.S. bank.

Publisher reserves the right to cancel a contract due to non-payment.

Publisher is not bound by conditions appearing on client or agency produced space order, contract or billing instructions that conflict with the Publisher’s policies.

Prepayment DiscountAn additional 4% or 6% discount (percent based on contract frequency) on net contract cost (after 15% Print-Ready discount) is available if entire contract is prepaid 30 days prior to first insertion date. Prepaid contracts are non-refundable.

Late Payments1.5% monthly interest charge (18% annually) will be assessed on accounts over 30 days. Any and all expenses incurred in collecting delinquent accounts will be included in resultant judgments.

Late Ad MaterialIf new ad does not arrive by the closing date, Publisher reserves the right to run the most recent ad and/or charge a late fee.

Publisher’s Policies

FREE Programs That Increase Advertising Value

Bonus DistributionHearth & Home is distributed at major industry events and trade shows. See Editorial Calendar for details.

Press Release CoverageHearth & Home’s news section highlights new product introductions and company news. Press Releases are run on a first-come, first-served basis and are subject to editorial approval. Submit PR to Richard Wright, editor; pr@villagewest.com.

eNEWS Letter CoverageQuick and Timely: Hearth & Home’s eNEWS is sent out on average twice a week. We can get your company news out rapidly to all those in the hearth, patio and/or barbecue industries.

Company Listing in June Buyer’s GuideCurrent advertisers receive a free company listing in both print and digital versions. Manufacturers with a standard display ad in the June Buyer’s Guide get the following additional benefits: a color enhancement to their company listing, and a pointer to their ad page.

Earn FREEAd-Size Upgrades!

The GREATER your advertising frequency, the GREATER the

program benefit.

Ad Support

=

=

=

=

1 FREE

2 FREE6 Ads

3 Ads =3rd Ad

FREE SPACEUPGRADE+1st Ad 2nd Ad

Frequency-Plus Program

3rd ad Earns FREE Upgrade 6th ad Earns FREE Upgrade9th ad Earns FREE Upgrade

12th ad Earns FREE Upgrade(for Standard Display contracts)

www.HearthandHome.com

Schedule three standard display ads and every third ad will earn an upgrade that

doubles its size, at no extra charge.

Material Requirements 2017

File FormatHearth & Home magazine is produced 100 percent computer-to-plate at 150 line screen/300 ppi with a closed-loop color management system.

Press Quality PDF files are the preferred file format for file submission. Careful attention must be paid to the proper creation of Press Quality PDF files (print-ready, high-resolution with embedded fonts and graphics) to ensure that they will reproduce correctly. No crop marks are needed. Printer is not responsible if they print.

Publisher is not responsible for errors due to improper file preparation.

LayoutAd should be created at 100 percent. This should correspond to sizes above.

Bleed AdsFor full-page ads and two-page spreads keep important elements such as type a minimum of .375” away from the trim. Then add .125” all around for bleed. This is to ensure nothing is trimmed off that is important to the integrity of the design.

Matching ColorsHearth & Home magazine is printed with process colors (combination of cyan, magenta, yellow and black ink). Any PMS or RGB used will be converted, resulting in a color shift. To ensure that the color is correct, it is recommended that you convert the PMS or RGB to CMYK. Black should be 4-color except in small text. Cyan 75%, Magenta 63%, Yellow 63% and 100% Black.

Metallic Ink: Contact publisher for rates.

Late MaterialIf new ad does not arrive by the closing date, Publisher reserves the right to run the most recent ad and/or charge a late fee.

Production ChargesWork provided by Village West Publishing will be billed at $100 per hour.

Full Page Ad

Trim Size:8.25” X 10.875”

Bleed:8.50” X 11.125”

Two-Page spread

Trim Size:16.50” X 10.875”

Bleed:16.75” X 11.125”

2/3 Page 1/3Page

1/3 Page(square)

1/2 Pagehorizontal

1/2 Page(vertical)

1/4 Page

1/8 Page

Ad Sizes in decimals

Full Page with bleed 8.25” X 10.875” 8.50” X 11.125” Two-Page spread 16.50” X 10.875” 16.75” X 11.125”

(Full Page and Two-Page spreads keep live matter .375” from trim and gutter)

2/3 Page 4.50” X 9.75”1/2 Page Vertical 3.375” X 9.75”1/2 Page Horizontal 7” X 4.75”1/3 Page Vertical 2.125” X 9.75”1/3 Page Square 4.50” X 4.75”1/4 Page 3.375” X 4.75”1/8 Page 3.375” X 2.25”Classified Ads 2.2” Column Width, (2” Live Area)

Ad Size Trim Bleed

Incremental Ads

Items to Check for…• All fonts are supplied or embedded

• No Pantone or RGB colors

• Images are Hi-Res (300 ppi)

• All Blacks are 4-color, except in text.Cyan 75%, Magenta 63%,Yellow 63% and 100% Black.

Production Questions?Contact Creative Services at (800) 258-3772.E-mail: production@villagewest.com

Print Ready RequirementsEvery ad submitted must include the following:

• Hard Copy/Proof: Supply high-qualitySWOP (Specifications for Web OffsetPublications) approved proof. VillageWest Publishing is not responsible forany color inaccuracies when a SWOPapproved proof is not provided.

• 4-Color Black• Press Quality PDF• Notation of issue(s) in which

ad material will be used.• Point of contact for any questions

pertaining to the ad material received.

Sending Us Files?

E-mail:production@villagewest.comMaximum file accepted is 15MB

FTP Website upload:www.hearthandhome.comClick the “Send Us Files” buttonthen follow instructions.

FedEx, UPS, DHL & USPS:Attention: Creative ServicesVillage West Publishing25 Country Club Road, Suite 403Gilford, NH 03249

Material Deadlines

January 11/30/16February 12/30/16March 1/31/17April 2/28/17May 3/31/17June 4/28/17July 5/31/17August 6/30/17September 7/31/17October 8/31/17November 9/29/17December 10/31/17

Issue Material

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