HEAT MAPS AND WHAT MEN AND WOMAN ARE LOOKING AT

AND HOW TO USE HEAT MAPS IN MARKETING

Heat map and women

Women tend to focus the attention on the face and the torso...

Source: thinkeyetracking

Heat map and men

While men … well

Source: thinkeyetracking

Where the model is looking

It isn’t enough with a pretty face. It matters where the model is looking.

Source: Grok

Banner ads are not working

This heat map is the evidence that the banner ad position is not the best place to advertise

Source: Alertbox

You should be above the fold

This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold on the screen.

Source: Fruition.net

Heat map and Twitter

This shows that you should put the link in a tweet at the beginning of the tweet.

Source: HubSpot

CNN

Look at the screen from CNN. People are looking at the box to the left of speaker and of couse at the face.

Source: CNN

H&M Ad

Men spend time looking at the woman. Women spend time reading the rest of the ad

Source: Eyetrackshop

H&M Ad

Men are not looking at the shoe

Source: Eyetrackshop

Heat map and Facebook

Not surprising – we are looking at the faces and pictures

Source: Facebook

Heat map and baseball

Women are looking more at the torso, right?

Source: CoryGrimes

Headline and pictures

This heat map shows that we are looking at the headline and the pictures.

Source: Webbyawards

Heat map and football

We are focusing on the area in front of the player throwing the ball.

Source: Sportundmarkt

Heat map and billboards

People still read the text to the left even though there is a large picture of a face to the right.

Source: reports-research

Heat map and resume

Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and end dates, previous title and company , previous position start and end dates and education.

Source: TheLadders