heather butts anymeeting_webinar_july_25,_2012[1]

www.learnforlifeconsulting.com ©L.E.A.R.N for Life Consulting, L.L.C.

7 MORE TIPS FOR A SUCCESSFUL, PITFALL-

FREE, LEAD GENERATING WEBINAR

July 25, 2012

Heather M. Butts, JD, MPH, MA


Introductions

Is the audio/screen ok for everyone? Who am I?

Heather M. Butts, JD, MPH, MA BA – Princeton University JD – St. John’s University School of Law MPH – Harvard University MA in Education (focus on psychology and online

training) Columbia University’s Teachers College Teach Healthcare Ethics and Health Law At

Columbia University School of Public Health and St. John’s University School of Law

Founder L.E.A.R.N for Life Consulting, L.L.C.July 25, 2012


What we do at L.E.A.R.N for Life Consulting, LLC

Online Training and Education Assistance with running a webinar Assistance with training you on how to run a

webinar Webinar platform and technical assistance Online education assistance

College Preparation for the Family www.learnforlifeconsulting.com www.twitter.com/learnforlife www.facebook.com/learnforlifeconsulting Also on Pinterest, LinkedIn and Facebook Groups

(links are on the website)July 25, 2012

http://www.learnforlifeconsulting.com/










http://www.twitter.com/learnforlife

http://www.facebook.com/learnforlifeconsulting


What is the primary reason that you signed up for this

webinar?

July 25, 2012


Agenda for this webinar Preliminary Data from Webinar “Best

Practices” Survey Refresher from 7 Tips AnyMeeting Webinar on

May 1, 2012 7 MORE Tips Giveaway offer Discussion of the AnyMeeting platform Bonus Tips Questions/Answers

July 25, 2012


How comfortable are you running a webinar?

July 25, 2012


PRELIMINARY DATAL.E.A.R.N FOR LIFE CONSULTING, LLCWEBINAR “BEST PRACTICES” SURVEY

July 25, 2012

http://www.learnforlifeconsulting.com/webinar-best-practices-survey.html





Question #4: What social media tools have you had the most success with when marketing

previous webinars?

Twitter 10.0%

Facebook 5.0%

YouTube 5.0%

LinkedIn 15.0%

Email Marketing 65.0%

July 25, 2012


Question #12: How long do your webinars run, on

average (including your question and answer period)?

30-45 minutes 30.0%

1 hour 50.0%

1-2 hours 20.0%

2 hours or more 0.0%

July 25, 2012


Question #18: Do you use a webcam when you do

your webinar?

Yes 20.0%

No 80.0%

July 25, 2012


Question #19: Why do you choose to use a webcam or choose not to use a webcam?

Some of the responses: I didn't [know] I could until I found AnyMeeting It distracts the audience. The presenter is not

always in a private place or the places change every time.

Not high definition webcam. Need eye contact Too complicated and unsteady when DSL is too

slow Bandwidth and opportunity for glitches to erupt. (This respondent DOES use a webcam) We use a

stand alone webcam/mic combo. It is easy to plug into the laptop & put in front of any speaker.

July 25, 2012


Question #28: How important is technical ease when choosing

your webinar provider?

Extremely important 90.9%

Very important 9.1%

Moderately important 0.0%

Slightly important 0.0%

Not at all important 0.0%

July 25, 2012


Tip #1: Define roles and stick to them (Refresher from previous webinar)

• The Producer• The Presenter (“The Star”)• The Marketer (The PR Machine)• The Content Provider• The Audience

July 25, 2012


The Producer

• Sometimes called the moderator• Ensures the webinar runs smoothly with as

few technical difficulties as possible• Fields and or triages questions from the

audience• Oversees real-time recording of webinar• Reviews the chat to ensure audience issues

(inability to hear audio, inability to see slides) are quickly dealt with

• Oversees post webinar editing of webinar

July 25, 2012


The Presenter (“The Star”)

The “face” of the webinar Tells the story, promotes the product,

educates the audience IDEALLY should be free and

unencumbered from producer role, minimally involved with the PR/Marketing role with the focus on the audience and content

July 25, 2012


The Audience

Should be fully engaged Should get out of the webinar what they

expected Should ask lots of questions Should follow-up with the Star if

questions were not answered

July 25, 2012


The Content Manager

Responsible for creating the PowerPoint/Slideshow

Responsible for fact checking if applicable Responsible for editing the

PowerPoint/Slideshow Assists Star in answering content based

questions Creates “script” for webinar

July 25, 2012


The Marketer

Gets the word out Gets people in seats Deals with registration (may work with

Star and Producer on this piece) Assists with post webinar marketing

July 25, 2012


Which webinar role gives you the most anxiety

about planning a webinar?

July 25, 2012


Tip #2: Registration is KEY! Start Registration strategy 4-8 weeks before your webinar

If you don’t have anyone in the seats, you have a bit of a problem

Focus on marketing and getting people signed up

Determine where your audience resides? Where are they? LinkedIn? Twitter? Facebook?

Continue to follow-up with registrants to make sure they actually show up

July 25, 2012


Tip#2 Continued

Set up the Registration Process It should be VERY simple with first and last

name, email address Have one required registration question for

future marketing purposes (How did you learn about this webinar? What are you hoping to get out of attending this webinar?)

July 25, 2012


Tip #3: Find your “sweet spot” in Marketing

There are lots of ways to market in social media, but one size does not fit all GOOGLE+ Twitter (Create a twitter hashtag) YouTube Videos Pinterest Facebook Facebook Ads Online Forums

July 25, 2012


Tip #3 Continued

Marketing Continued Linkedin: Groups, Events (

http://events.linkedin.com/) Write a guest blog post on a topic very

relevant to your webinar topic and put webinar link at the end of blog (along with your twitter, and website information)

Internet Radio (become a guest) Other webinars that you do prior to the target

webinar

July 25, 2012

http://events.linkedin.com/


Tip #3 Continued

More Marketing Techniques Email Marketing (CRITICAL!)

Whether you use MailChimp, or Aweber of something else, make sure it works for you and can be fully integrated with your overall marketing efforts

Your own blog posts Make sure you cross promote

Your blog should be linked with your twitter Your website should be linked with everything!

Groups (Meetups, Professional Organizations, Local Business Groups, places where you audience spends their time)

Constantly research where your audience might be and don’t be afraid to shift your thinking on the answer to that question

July 25, 2012


Tip #4: Decide on your webinar platform and practice with it constantly

If you haven’t already done so, decide on platform you will use for your webinar (AnyMeeting anyone!)

Contact the platform provider with ANY questions or concerns you have from a technical standpoint

If the platform requires a payment, see if you can do a trial (you want to make sure you are comfortable with the platform before committing to it!)

Find out what kind of support is available. Example from AnyMeeting: http://support.anymeeting.com/

Start doing technical run-throughs and practice sessions even if you don’t have your content and slideshow presentation done

July 25, 2012

http://support.anymeeting.com/


Tip #4 Continued

Do at least one run through creating multiple worst case scenarios If you have children, have them spontaneously

run into your practice and make a lot of noise Do you have a dog? Have the dog in the room

with you to see how you react WHEN your dog starts barking

Be creative – what’s your worst nightmare? Act it out – then own it so it doesn’t own you.

July 25, 2012


What is the biggest concern that you have regarding running a

webinar?

July 25, 2012


Tip #5: If you have a producer, utilize them during your webinar

Create a twitter hashtag and have the producer tweet on twitter about the webinar as it is happening

Have the producer keep an eye on the chat box for any issues/problems

Make your producer the point person for technical issues so you can focus on amazing content and a fantastic webinar

July 25, 2012


Tip #5 continued: If you have a producer, utilize them during your webinar

Have your producer send a final reminder about the webinar 5 minutes into the webinar to all registrants. This can be scheduled before the webinar and should be done on twitter, Facebook, and email to registrants and overall list

Have the producer put updates on social media before, during that after the webinar

July 25, 2012


Tip #6: Content and Engagement RULE in Webinars Engage your audience through:

Prizes Have giveaways that you announce at the end of

the webinar and entice your audience with the giveaways during the webinar

Have a bonus for participants that stay on until the end

Polls Questions and Answers Fantastic Content

July 25, 2012


What social media tools are you not using that

you’d like to use to promote your business?

July 25, 2012


Tip #7: ALWAYS Follow-up after the webinar

Decide how you’re going to use your webinar recording for marketing purposes Get your recording edited and ready for distribution

within 24-48 hours if possible Follow-up with:

Very engaged audience members Asked lots of questions Challenged you during the webinar You may need to go back to look at the chat to confirm

these audience members ALL registrants Everyone else via twitter, facebook, LinkedIn and the

other marketing ways we mentioned in the beginning

July 25, 2012


Tip #7: Always Follow-up after the webinar

Look at any available data to see how you can make the next webinar even better Polls Feedback The chat log

Provide polling data to your registrants, attendees and followers on social media

Send out a thank you to attendees with a short post-webinar survey to get additional feedback

Always utilize data you have to make the next webinar, and your overall business, better

July 25, 2012


About AnyMeeting (I love it!)

Web conferencing that will always be completely free

Integrated PayPal system (make $ from your event)

Host up to 200 attendees with no time limits

Full service and premium features, including 6-way video conferencing and hosted recordings

For more information visit www.anymeeting.com

July 25, 2012


Webinar Giveaways

Everyone will receive a free report entitled, “Webinar Best Practices.” If you want to be part of the report, please fill out the Webinar Best Practices Survey by July 31, 2012 : http://www.learnforlifeconsulting.com/webinar-best-practices-survey.html

I will also provide 10 participants with a free 30 minute consultation on their next webinar. Please click on the link below: http://

www.learnforlifeconsulting.com/anymeeting-webinar-giveaway.html

Everyone will receive a free copy of “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.”

http://www.learnforlifeconsulting.com/ebook-webinar-tips.htmlJuly 25, 2012



http://www.learnforlifeconsulting.com/anymeeting-webinar-giveaway.html



http://www.learnforlifeconsulting.com/ebook-webinar-tips.html

http://www.learnforlifeconsulting.com/ebook-webinar-tips.html


A Success Story

Mind Body Medicine Network, LLC I met Ed Glauser, LPC through the last

AnyMeeting webinar (Thank you AnyMeeting!!) He contacted me and was interested in taking

his webinar success to the next level He had an upcoming webinar entitled "Effective

Self-Regulation Clinical Strategies for Restorative Sleep Recovery“ with Larry Cammarata, PhD and Linda Cammarata, RN, RYT

I joined the webinar team as their producer

July 25, 2012


A Success Story Continued

Why is this a success story? Ed, Linda and Larry were committed to doing the

WORK! We practiced, worked out technical glitches, and did more practices!

The four of us worked as a team, recognizing each others strengths and supporting each other through the process

We established roles from the beginning, with my role being the producer, Ed being co-producer and marketer with some presentation functions, Linda being the primary presenter and Larry being the moderator.

We enjoyed working with each other and gained respected each other during the process.

July 25, 2012


A Success Story Continued

What worked? Everyone stayed in their “lane.” Roles were

defined and adherence was very high Technical glitches were caught in one of several

practices and dealt with immediately Buy-in was high from the entire team Suggestions were utilized and improved upon (the

“teacher” learned from the student) Did I mention we really like each other and enjoy

working together? You can see the final product here

http://www.mindbodymedicinenetwork.com/Featured-Recordings.html

July 25, 2012




Bonus Tips

Webcam v. No Webcam If you’re going to use a webcam make sure

the lighting is good (windows for daytime, great lighting if the webinar is at night)

You’ve got to make eye contact with the webcam (this will take practice to make sure you’re eyes are not shifting between your slides and your webcam (which can then make you appear . . . “shifty”)

Make sure whatever is behind you is not distracting

July 25, 2012


Bonus Tips

This is if you wish to create a screencast Camtasia, Microsoft Expression Encoder ,

Screenflow and other Screencast software: http://tech.abhishekbiswal.com/2011/03/best-free-alternative-to-camtasia.html

You can also use programs such as Windows Movie Maker or iMovie

July 25, 2012

http://tech.abhishekbiswal.com/2011/03/best-free-alternative-to-camtasia.html

http://tech.abhishekbiswal.com/2011/03/best-free-alternative-to-camtasia.html


Bonus Tips

If you’re going to be selling a product or service, let the audience know up front. It’s your job to keep them engaged until the end even if you are selling a product

The most important point of the webinar should NOT be to sell something but to provide useful information.

July 25, 2012


Bonus Tips

Practice with all the equipment you will be using Microphone (ideally have a back-up) Exact computer or computers you will be using

during the webinar Any other equipment you will utilize If you have access to an extra laptop/computer

have it available, charged and ready to go with the slideshow loaded

July 25, 2012


Bonus Tips

If you’re using links, test the links to make sure they are still live and not broken

May want to have back-up documents in case the links do not work during the presentation

July 25, 2012


Join my Facebook Group – it’s free!

Facebook Group: Online Training and Education Group: https://www.facebook.com/groups/228691800547732/

Would love to see you! Join and promote yourself, your webinars, ask questions and join in the fun. I greet everyone that joins with a personal message!

July 25, 2012

https://www.facebook.com/groups/228691800547732/

https://www.facebook.com/groups/228691800547732/


How you can find me and wrap-up!

Email: [email protected]

Phone: (347) 921-0510 www.learnforlifeconsulting.com www.twitter.com/learnforlife www.facebook.com/learnforlifeconsulting

Also on Pinterest, LinkedIn and Facebook Group (links are on my website)

July 25, 2012





http://www.twitter.com/learnforlife

http://www.facebook.com/learnforlifeconsulting


Questions?

July 25, 2012