heathkit® and ham radio
TRANSCRIPT
Tonight
• Who Are We
• My Times At Heath
• Quick History Of The Early Heath Company
• Evolution Of The Kit Business (Focus on Ham Radio)• The Early Years
• The 60s And 70s
• The 80s And Early 90s
• Only The High Points
• The Heathkit Development Process
• Q And A (Hold Questions To Then Unless)2
Who Are We
• Co-Owners, PPM, Inc. Specialty Electronic Instruments
• Chas• First Call K1KJY, Northern Vermont Late 1950s
• Later W1APH Second Station
• W8IAI, 1966 When Started At Heath
• Cliff• First Call K8IKZ, 1950s, Detroit MI Area
• Later KC8NFE
• W8SKQ—His Dad’s Original Call From 1930s
3
ACKNOWLEDGEMENTS
• Presentation About The Heath Company Of Benton Harbor, MI Thru Early 1990s
• Formal Company Name: The Heath Company• Heathkit® Is A Registered Trademark Of Heath Company• Presentation DOES NOT Cover New Incarnation Of Heath Company• Heath Assets Purchased In Bankruptcy Sale--2012• New Company is: Heath Company (WWW.HEATHKIT.COM)
• Heathkit ® in all uses, the Heathkit name, the Heathkit logos and slogans are registered trademarks of Heath Company
4
Some Questions
• How Many Have Heard Of The Heath Company / Heathkits?
• How Many Own A Heathkit Product?
• How Many Have Built A Kit—Of Any Brand?
• How Many Have Built A Heathkit?
• How Many Have “Home Brewed” An Electronic Project?
5
My Times At HeathOr, Working In A Candy Factory
• 1966 - 1977
• Design Engineer, Scientific Instruments
• Engineering Section Manager
• Product Line Manager, Instruments, Calculators, Automotive
• Director Engineering, Technical Products• Ham, Instruments, Computers, Automotive
• 1984 – 1993
• Vice President Product Development
• Executive Vice President and General Manager
6
Heath HistoryThe Early Years—1910 - 1935
• Founded 1910, Chicago
• Became Heath Areoplane Co.
• Acquired By Edward Heath 1912
• Kit Air Planes Mid 1920s—The Parasol
• Edward Heath, Killed 1931 Parasol Test Flight
• Acquired Moved To MI, Bankrupt In 1935
7
Heath HistoryThe Early Years—1935 - 1946
• Acquired 1935 Howard Anthony
• Moved To Benton Harbor MI
• Secured WWII Contracts
• Post WWII Downsized
• Company Split—Aircraft Parts & Electronics
8
Heath HistoryThe Early Years—1935 - 1946
• Howard Took The Electronics
• Howard The Creative, Helen The Business Manager
• Main Business 1946 Selling Surplus Electronic Parts
• 1946 Bids On Lot Of WWII Electronic Parts
9
Heath HistoryThe Early Years—1947 - 1954
• Acquired Surplus Parts—Boxcar of 5BP1 CRTs
• Kit Oscilloscope—The O-1 @$39.50, Oct ’47 50 KCs
• Kit VTVM—The V-1 @$24.50, Dec ’47
• Surplus Parts Sales Quickly Dwarfed By Kit Sales
10
Heath HistoryThe Early Years—1952
• Mostly Test Equipment
• The O-1 Now O-7
• The V-1 Now V-7
• Over 15 Kit Instruments ’52
• Over 44 Kits Late ‘53
• All Kit Company
• Growth To Multiple $ Millions
• Over 200 Employees
• Multiple Buildings11
Heath HistoryThe First Ham Rig
• The AT-1
• Christmas 1951
• $29.50
• 6AG7 Oscillator, 6L6 Amp, 5U4 Rectifier
• 80, 40, 20 And 10 Meters
• CW, 12 – 16 Watts
• Socket For VFO
12
Heath HistoryThe First Ham Accessories
• VF-1 VFO $19.50 ’52 -- 6AU6
• AC-1 Antenna Coupler $14.50 ‘53
• GD-1, 1A, 1B Grid Dip Meter ’52
• 2 – 250 MCS—350 KCS (Optional)
• 6AF4 or 6T4 (Depend On Inventory)
• >15,000 Sold First 2 Years
• Replaced 1960 By Tunnel Dipper14
Heath HistoryDX-100• Introduced 1955 $189.95
• 160 – 10 Meters (Including 11)
• 100 Watts AM, 120 Watts CW
• Early Use Of Dual 6146 Finals
• VFO and 4 Xtal
• 100 LBs, Copper Plated Chassis
• DX-100 B 1958 $189.95
15
Heath HistoryHam Products 1956
• DX-100 $189.50
• AR-3 $30.25
• VF-1 $19.50
• AT-1 $29.50
• DX-35 $56.95
• AM-1 $14.50
• AC-1 $14.50
• QF-1 $9.96
• GB-1B $19.50
16
Heath HistoryFull Product Lineup 1956
• Ham (9 Products)
• Test & Measurement (42 Products With Focus On Service Instruments)
• General (4 Products)
• Audio (11 Products)
• Top Scope Now O-11 $69.50
• OM-2 $42.50 (1 Mcs)
• VTVM Now V-7A
• 7 Other Meters
• 5 Generators
• 2 Power Supplies
• CRT, Tube, Cap, Vibrator Testers
17
Heath HistoryFull Product Lineup 1956
• Ham (9 Products)
• Test & Measurement (42 Products With Focus On Service Instruments)
• General (4 Products)
• Audio (11 Products)
• Broadcast Receiver
• Radiation Counter
• Crystal Receiver
• Enlarger Timer
18
Heath HistoryFull Product Lineup 1956
• Ham (9 Products)
• Test & Measurement (42 Products With Focus On Service Instruments)
• General (4 Products)
• Audio (11 Products)
• Preamplifier
• AM And FM Tuners
• 5 Amplifiers ($18.65 To $69.50)
• 2 Speakers
• Electronic Cross-Over
19
Heath HistoryFull Product Lineup 1956
• Ham (9 Products)
• Test & Measurement (42 Products With Focus On Service Instruments)
• General (4 Products)
• Audio (11 Products)
• Sales $5+ Million
• Multiple Buildings In Benton Harbor, MI
20
Heath HistoryThe Transition Years—1954 - 1962
• Anthony Killed In Plane Crash—23 July 1954 Test Flight
• $60,000 de Havilland Dove
• Frank Lloyd Wright Home
• Helen Anthony Sells To Daystrom, 2-1-1955
• Moved To St. Joseph MI 1958
• 150,000 SqFt Plant—”H” Shape
• Daystrom Acquired By Schlumberger 1962
21
Heath History1960s—Years of Growth
• 1961 Catalog—100 Pages
• 180 Products
• 29+ Ham Products
• 36+ Instruments
• 50+ Audio
• Marine
• Educational
• Automotive
• CB22
Heath History1961 Ham Top End
• Mohawk Receiver $299.95 CW-AM-SSB
• Apache Transmitter $252.50 CW-AM
• 160 – 10 Meters
• Warrior Linear Amp $229.95
• 1 KW CW/SSB, 500 W AM
• 80 – 10 Meters
• SSB With SB-10 $93.50
23
Heath HistoryMobiles
24
• MR-1 Receiver And MT-1 Transmitter Mobile AM $119.95 And $99.95 ‘59
• HR-20 Receiver And HX-20 Transmitter Mobile SSB--$134.95 Each ‘62
• HW-10 and HW-20 ($199.95) Mobile 6 & 2 Meters Shawnee & Pawnee ‘61
Heath History1961 VHF
• Benton Harbor Lunchbox Series
• Tenner, Sixer and Twoer
• Super Regenerative Receivers
• 35 – 45 Watts
• Completely Self Contained
• Catalog Often Included Schematics
• 1960 – 1971 (2 & 6 Meter)
25
Heath HistoryFrom 1961 to 1991
• Heathkit Cantenna HN-31
• 50 Ω 1KW Dummy Load
• <1.5 VSWR To 300 MCS (MHz)
• One Gallon Paint Can
• You Supply Transformer Oil
• Updated HN-31 Silk Screened Power Information ($24.95)
• Over 200,000 Sold In 30 Years
• HN-31 A 1983 – To 400 + MHz
26
Heath HistoryFrom 1961 to 1991
• Heathkit Cantenna HN-31
• 50 Ω 1KW Dummy Load
• <1.5 VSWR To 300 MCS (MHz)
• One Gallon Paint Can
• You Supply Transformer Oil
• Updated HN-31 Silk Screened Power Information ($24.95)
• Over 200,000 Sold In 30 Years
• HN-31 A 1983 – To 400 + MHz
27
Heath HistoryThe SB Line
• Introduced in 1964
• HF SSB Line 80 – 10 Meters
• SB-300 Receiver $265.00
• SB-400 Transmitter $325.00
• SB-200 Linear Amp $200.00
• Featured LMO (Linear Master Oscillator) 5.0 – 5.5 MHz
• Later SB-301, SB-303, SB-401, SB-220
• Accessories Followed
Collins S-Line Look-A-Like??
28
• SB-200 Linear Amp $200.00 1964
• HF 80 – 10 Meters 1,200 Watts
• SB-200A $449.94 1978
• HF 80 – 15 Meters (FCC Rule)
• Outsold All Linear Amplifiers Over Its Life – ’64 To ‘83
• SB-220 Linear Amp $369.95 1970
• HF 80 – 10 Meters 2,000 Watts
• SB-221 $599.95 1978 80 – 15 Meters
Heath HistoryThe SB Line Amps
29
Heath HistoryThe SB Line Transceivers
• SB-100 Transceiver $360 1965
• HF 80 – 10 Meters
• SB-101 $370 1967
• SB-102 $380 1970
• SB-110 6 Meters $299 1965
• SB-110A $299 1969
30
Heath History1963--The Monobanders
• Introduced @ $119.95
• Single Band Transceivers
• 80, 40 and 20 Meter Versions
• Entirely On Single Circuit Board
• Couldn’t Be Done
• Same Engineer Did SB-100/101
• “A” Versions ‘66 $99.95 $104.95• Selectable USB/LSB
• Microphone Connector
31
Heath History1960s For The Novice
• DX-35 > DX-40 > DX-60 > DX-60A > DX-60B ‘69 $79.95
• AR-3 > HR-10 > HR-10B ’67 $79.95
• VF-1 > HG-10 > HG-10B ’67 $37.95
• NEW 1969 HW-16 Novice Transceiver $99.50
32
Heath HistoryNon-Ham 1960s Introductions
• Color TV—Christmas 1963
• 21” Round Tube
• $349.00 TV + $49.00 Cabinet
• UHF Tuner Optional $20.00
• Tuners Pre-Built
• Innovative Engineering For Alignment
• First Of Major Heathkit Product Line—4 Color & 1 BW In 1969
33
Heath HistoryWhat Was I Doing?
• EU-805 Universal Digital Instrument
• 12.5 MHz Counter/Timer
• 0.05% DMM 1 Gohm Input Z
• Fully Assembled And Tested $1,350.00 Or $1,030 W/O DMM
• Part Of Heath Malmstadt-Enke Educational Products
34
Heath HistoryThe 1970s Diversification & Winds Of Change
• Instruments
• Amateur Radio
• Audio
• TV
• Weather Instruments
• Clocks
• Educational Products
• General
35
Heath HistoryHam Products 1970• 44 Ham Products 1970 Catalog
• SB Line -- Expanded• HF Receiver SB-303
• HF Transmitter SB-401
• HF Transceiver SB-101
• HF Linear Amps
• 6 Meter Transceiver
• 2-Meter Transverter
• 4 Station Accessories
36
Heath HistoryField Day Early 1970s
• Heath Amateur Radio Club –40+ Members
• Over 25% Of Heath’s 1,500 Employees Hams
• Heath Issued QSL Card
37
Heath HistoryThe FM Rigs
• HW-202 Spring 1973 $179.95
• 6 Channel Xtal Controlled
• 10 Watt
• Optional Tone Burst Encoder
• Accessories:• 40 Watt Amplifier
• 120 VAC Power Supply
• VHF Wattmeter
38
Heath History2nd Generation FM
• HW-2036 Synthesized Transceiver
• Christmas 1975 $289.95
• 10 Watt
• W/Built In Tone Encoder
• HW-2021 HT $ $169.95
• 1 Watt, 5 Channel Xtal
• Auto-Patch Encoder $39.95
39
Heath HistorySolid State HF
• SB-104 SS HF Transceiver
• Christmas 1974 $699.95
• 80 – 10 Meters
• Synthesized Frequency Control
• 100 Watts
• SB-644 Remote VFO $119.95
• SB-230 Conduction Cooled 1KW Linear Amplifier $369.95
40
Heath HistoryThe BIG Change
• Altair 8800 Jan ’75 Popular Electronics
• Heathkit Computer Development—One Becoms Many
• H-8, H-11, H-9 and H-10 W/Accessories Aug ’77
• 1977 Computer Sales (1/3rd Year) 1/3 Total Ham Sales
• HUG (Heath Users Group)
• REMark Magazine41
Heath HistoryZenith Purchase
• October 1979
• Big Focus—Acquire A Personal Computer Manufacturer
• Selling Price Said To Be $64.5 Million
• Heath Computer Business >$30 Million 2/3rd Kits 1/3rd Assembled
• Computers 1/3rd Heath Business In 2 Years
• Heath Data Systems (HDS) Became Zenith Data Systems
• ZDS >$225 Million By 1983
• Separate Corporation To Run 55 Heath Stores
42
Heath HistoryHam In The ’80s
• SS-9000 HF 160 – 10 Meters—All WARC Bands $2,795.00
• Very Feature Rich—No Options
• Was To Be SS-8000—Converted To Assembled -- Kit Too Complex
• PS-9000 Power Supply/Speaker/Clock $295.00
• Introduced 1982
• Discontinued 1984
43
Heath HistoryHam In The ’80s• HW-5400 80 – 10 Meters—All
WARC Bands $699
• Complex Kit To Build—Evolved To Many Pre-Assembled Boards
• HWA-5400-1 Power Supply/Speaker/Clock $199.95
• Introduced 1983
• Discontinued 1984/5
44
Heath HistoryHam In The ’80s and Early ’90s
• Focus On Unique Accessories
• TNCs HD-4040, HK-232
• Antenna Rotator “Intellirotor” HD-1780
• CW Keyboard “UltraPro” HD-8999
• Most Accurate Clock GC-1000
• >50 Small Accessories (Many <$100)• Code Practice Oscillator
• VLF To HF Converter
• Antenna Switch
• Noise Bridge
• Etc. 45
Heath HistoryZDS And Heath Sold To Groupe Bull
• Groupe Bull French National Computer Company
• Purchased ZDS And Heath From Zenith December 1989
• Sale Approximately $500 Million
• ZDS Sales Approximately $1.5 Billion
• TV Sales About Same
• Both Losing Money
• Heath A Small Part Of Transaction
46
Heath HistoryThe Exit
• Exit Kit Business March 1992
• Heathkit Educational Systems (HES)• Individual Learning Programs
• High School & 2 Year Technical Schools
• Private Mid 1990s--Bankrupt 2012
• Heath/Zenith Reflex Continues:• PIR Lighting Products
• Wireless Door Bells
• Home Depot, Lowe’s, Etc.
• Independent 1995 MBO HIG
47
Heath Success Factors
• Savings
• Burgeoning Interest In Electronics
• Product Development Process
• “We Will Not Let You Fail”
• Customer Service/Tech Correspondence
48
Heath Success FactorsEarly Years—Late ’40s – ’50s
• Many GIs From WWII & Korea With Electronics Training
• Kits Saved Money--Really• Electronics of the Time Costing: 50% Parts 50% Labor
• Often 80% of Functionality/Specs
• Save 30% - 50%
• Electronic Products Not All That Common—Needed Knowledge
• Electronic Products Not Reliable—Great Service Market
• “Dad’s World” Environment
• Company Culture—Everyone Was A Techie/Kit Builder
49
Heath Success FactorsThe Product Development Process
• Why Kits Successful With Non-Technical Builders
• Emerged Late ‘50s & ‘60s
• Product Planning/Marketing
• Product Line Managers
• Dedicated Engineering Groups
• Manual Departments
• Product “Proofing” Process
• Extreme Attention To Detail
50
Heath Success FactorsProduct Line Managers
• PLMs Each Major Product Line• Audio Amateur Radio
• Education Instruments• Hi Fi TV
• The Product Advocate
• Product Responsibility Birth To Death
• PLM Defines Product—Market, Function, Features, Specs, Pricing
• XPDC Approves Development—Phase 1—Later Phase 2 & 3
51
Heath Success FactorsDesign Engineering
• Engineering Group Each Major Technology
• 10 – 15 Engineers/Technicians & Chief Engineer Each Group• Audio
• Amateur Radio
• Education
• General
• Instruments
• TV
52
Heath Success FactorsManual Department
• Same Size As Design Engineering
• Manual & Engineering Hours Equal
• Half Manual Writers Half Illustrators
• Illustrations Better Than Photos
Illustration With Deliberate Distortion53
Heath Success FactorsComponent Engineering & Production
• Component Engineering • Approves Samples (Minimum 6) For
Each New Part
• Detailed Part Analysis
• Guide For Production QA Dept.
• Production• Incoming QA—Rigorous MIL-STD-104D
• Very Careful Packaging
• Parts Count
• Regular Audit—Line Proof
• Vertical ManufacturingHeath Paint Shop—Electrostatic Spray
54
Heath Success FactorsProduct Development Process I
• Engineering Completes Feasibility Study (Phase 1)
• Then Detail Design (Phase 2)
• Engineering Complete With 2 Working Prototypes
• 5 Sets Of Parts Transferred To Manual Department
• Engineer Provides Circuit Description, Schematic, Etc.
55
Heath Success FactorsProduct Development Process II
• 5 Sets Of Parts Transferred To Manual Department
• Manual Written/Illustrated Consuming 2 Sets Of Parts
• Engineer, Chief Engineer & PLM Build 3 “Pre-Proof” Units
• Evaluation Engineering (1970s) Ensures Products Meet Requirements
• Manual Department Edits To Create Final Manual
56
Heath Success FactorsProduct Development Process III• Production Designs Packaging & Pilots 25 – 30 Units
• Component Engineering Approves Vendors
• 25 Heath Employees Selected For “Proof Builds”• At Least One Proof-Builder Is Novice
• At Least One Proof-Builder Is Very Experienced (10+ Prior Builds)
• Typically Not Pre-Proof Builders
• Proof-Builds Sent Home With Proof-Builders—Not Built At Work
• When Complete Evaluation Engineering Reviews Each Unit
• Manual Review By All Proof Builders—Conducted By Writer
• Last Proof Build Units Become “Post Proofs” If Too Many Errors58
Interesting Factoids
• Customer 95% Male—40% Technical
• Mainly Mail Order Business To Mid-1960s
• 50/50 Mail Order/Retail By Late 1970s
• Heath Had Its Own ZIP Code
• Daily Weight Of Mail On Hot Sheet
• First Store Opened 1962—In Late 1970s Over 50 Stores
• Plant In St. Joseph MI Expanded 7 Times—150,000 to >550,000 SqFt
• Subsidiaries In Canada, England, Germany, France
59
Interesting Factoids• Moved Back To Benton Harbor
1991—Refurbished 90,000 SqFtK-Mart
• Over 90% Of All Service Problems From Poor Soldering
• World’s Largest Manufacturer Of Electronic Products In Kit Form
• Late 70s Sales Equivalent To >$400 Million Today
60
Heathkit References• Chuck Penson WA7ZZE
• Heathkit Test Equipment Products ISBN: 978-0-615-99133-7
• Heathkit A Guide To The Amateur Radio Products ISBN: 13: 978-0-94301623-8
• Both Out Of Print—QRZ.COM WA7ZZE Has Link To On Line Versions
• Terry Perdue K8TP—Former Heath Engineer• Heath Nostalgia Self Published (Out Of Print)
• Heathkit - The Early Years Terry A. Perdue ISBN: 0-9637627-1-0 (CD-Pictures)
• Terry Offers CD For $15—Now Includes PDF Of Book
• Lou Frenzel W5LEF Electronic Design Magazine Blogs (Created HES And Marketing For Heathkit Computers)
• Heathkit Groups: Facebook and LinkedIn
• Many, Many Websites61
Photo Credits
• Photos On The Following Slides Taken From “Heathkit—The Early Years” Copyright 2001 By Terry Perdue:
• 7, 8, 9, 10, 11, 12, 14, 15, 16, 21, 22, 23, 24, 25, 26, 27, 49, 50,
51, 52, 53, 54, 55, 56, 57
• All Other Photos Public Domain
62