hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group...

Hegemony“ the social, cultural, ideological, or

economic influence exerted by a dominant group “

Antonio Gramsi

Antonio Gramsci

Cultural Hegemony

Antonio Gramsci

Cultural HegemonyKarl MarxFalse Consciousness

“ the social, cultural, ideological, or economic influence exerted by a

dominant group “

Hegemony

“ the social, cultural, ideological, or economic influence exerted by a dominant group “

Colonialism/Imperialism

?

Some Examples of Hegemony


Religion

?[Weber]



Metanarratives

?Science



?Sut Jhally

Advertising and the End of the World



?Ritzer

McDonaldization



?Kozol

Education



?McIntosh

Gender and Racial Privilege



?The American Dream



?McIntosh

Gender and Racial Privilege


Herbert Gans13 Functions of Poverty

The dirty work gets done.


The economic activities of the more affluent are supported.


Jobs are created for the non-poor.


The life of goods is extended.


The norms of society are emphasized


Deviant pleasures are vicariously enjoyed


The culture is enriched


The bottom of the hierarchy is maintained


The upward mobility of others is financed


Charity has a target audience.


The costs of change are absorbed


The political process is freed to address the concerns of the

non-poor.


The dominant ideology is upheld.

The Dilemma

The American Dream

Persistent Social

Inequality

Hegemonic Discourse:Stories to explain the dissonance

The American Dream

Persistent Social

Inequality

Rich Male White Educated

Poor female Non-White less educated

Horizontal Differences and Vertical Inequalities

Rich Male White Educated

Poor female Non-White less educated


Brown Eyes

Blue Eyes


Brown Eyes

Blue Eyes

The Goodies

Good jobssafe, well-paid, rewarding, secure, benefitted

Nice housesSafe neighborhood, well constructed, well-maintained, healthy

environment

Quality educationsGood teachers; well supplied facilities; high expectations; safe,

challenging, and rewarding environment

Dividing up the goodiesBrown Eyes

Good jobssafe, well-paid, rewarding, secure,

benefitted

Nice housesSafe neighborhood, well constructed,

well-maintained, healthy environment

Quality educationsGood teachers; well supplied facilities;

high expectations; safe, challenging, and rewarding environment

Blue Eyes

Bad jobsDangerous, poorly-paid, monotonous,

insecure, without benefit

Not so nice housesDangerous neighborhood, poorly

constructed, poorly maintained, unhealthy environment

Poor educationsBad teachers; rundown facilities without

supplies; low expectations; dangerous and boring curriculum and environment

Assigning the characteristicsBrown Eyes

SmartHard working

Clean Responsible

MoralLaw abiding

Blue EyesDumbLazyDirty

IrresponsibleImmoralCriminal

The StoryBrown Eyed people get the:

Good jobsNice houses

Quality educations

Because they are…

SmartHard working

Clean Responsible

MoralLaw abiding

Hegemonic Discourse: Creating and perpetuating the story

Family MediaPolitics

EducationReligion Sports

MedicineLawMilitary

Hegemony“ the social, cultural, ideological, or

economic influence exerted by a dominant group “

hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group...

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