heineken experience - amsterdam museum, 2013
DESCRIPTION
The Heineken Experience Tour in Short Photo Story (from the point of view of brand researcher).TRANSCRIPT
HEINEKEN EXPERIENCE
The Museum at the Heart of Amsterdam
(or Where the Story Started)
2013By Dimitar Trendafilov
Established in 1863 by Gerard Heineken.
Quality and Innovation Improved the
Product.
1940 + – the Real Branding Started - the
Star got Smaller and the E’s started
Smiling.
2001 - The Museum was Opened.
2013 - №93 in the Interbrand’s Top Brands
List (value: $4.3 billion).
Address:Stadhouderskade
Video Introduction
Pieces of History? –
It’s Mandatory!
The First Transport System
…
a bit Smelly, but undoubtedly Useful for the 4th
Dimension of the
Experience.
The Prints are Everywhere Displaying the Brand’s Long Experience in Advertising
The Awards
Every Alchemy Needs its Vessel
Co-Branding and Augmented Reality
May be after 007 Beers the
Sky may Fall
The Tale is in Detail
Heineken’s Everywhere and at Any Time
Nothing’s Bigger than the Logo
The Star is Getting Brighter
360º
Heineken Relaxation and Entertainment
From Bottle Fillingto Bottle Emptying
The Place where Two Passions Meet …
and Match.
Eventually, It’s All about the Community and Having Fun!
Following the Red
Star……You’ve Just Discovered that Every Powerful Brand Has Its Own ‘Magic’
(5th) Element!
Brand it Responsibly, Enjoy it Globally!
The Heinek-END!