heineken experience - amsterdam museum, 2013

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HEINEKEN EXPERIENCE The Museum at the Heart of Amsterdam (or Where the Story Started) 2013 By Dimitar Trendafilov

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The Heineken Experience Tour in Short Photo Story (from the point of view of brand researcher).

TRANSCRIPT

Page 1: Heineken Experience - Amsterdam Museum, 2013

HEINEKEN EXPERIENCE

The Museum at the Heart of Amsterdam

(or Where the Story Started)

2013By Dimitar Trendafilov

Page 2: Heineken Experience - Amsterdam Museum, 2013

Established in 1863 by Gerard Heineken.

Quality and Innovation Improved the

Product.

1940 + – the Real Branding Started - the

Star got Smaller and the E’s started

Smiling.

2001 - The Museum was Opened.

2013 - №93 in the Interbrand’s Top Brands

List (value: $4.3 billion).

Address:Stadhouderskade

Page 3: Heineken Experience - Amsterdam Museum, 2013

Video Introduction

Page 4: Heineken Experience - Amsterdam Museum, 2013

Pieces of History? –

It’s Mandatory!

Page 5: Heineken Experience - Amsterdam Museum, 2013
Page 6: Heineken Experience - Amsterdam Museum, 2013

The First Transport System

a bit Smelly, but undoubtedly Useful for the 4th

Dimension of the

Experience.

Page 7: Heineken Experience - Amsterdam Museum, 2013

The Prints are Everywhere Displaying the Brand’s Long Experience in Advertising

Page 8: Heineken Experience - Amsterdam Museum, 2013

The Awards

Page 9: Heineken Experience - Amsterdam Museum, 2013

Every Alchemy Needs its Vessel

Page 10: Heineken Experience - Amsterdam Museum, 2013
Page 11: Heineken Experience - Amsterdam Museum, 2013

Co-Branding and Augmented Reality

May be after 007 Beers the

Sky may Fall

Page 12: Heineken Experience - Amsterdam Museum, 2013

The Tale is in Detail

Page 13: Heineken Experience - Amsterdam Museum, 2013

Heineken’s Everywhere and at Any Time

Page 14: Heineken Experience - Amsterdam Museum, 2013

Nothing’s Bigger than the Logo

The Star is Getting Brighter

Page 15: Heineken Experience - Amsterdam Museum, 2013

360º

Heineken Relaxation and Entertainment

Page 16: Heineken Experience - Amsterdam Museum, 2013

From Bottle Fillingto Bottle Emptying

Page 17: Heineken Experience - Amsterdam Museum, 2013

The Place where Two Passions Meet …

and Match.

Page 18: Heineken Experience - Amsterdam Museum, 2013

Eventually, It’s All about the Community and Having Fun!

Page 19: Heineken Experience - Amsterdam Museum, 2013

Following the Red

Star……You’ve Just Discovered that Every Powerful Brand Has Its Own ‘Magic’

(5th) Element!

Page 20: Heineken Experience - Amsterdam Museum, 2013

Brand it Responsibly, Enjoy it Globally!

The Heinek-END!