Heather Leisman, Managing Director@JetsetHeather

Mobile Revolution

Who is HotelTonight?

European Mobile Landscape

Mobile Travel Trends

Agenda. What’s on the menu?

How to Win on Mobile

Hello. We’re HotelTonight.Same-day mobile-only hotel bookings.

Fast Facts. Three years in the making.

8 million downloads globally; up more than 2x YOY

Available in over 200 cities in 16 countries

Source: *Tnooz, 2012

First ever hotel booking system designed exclusively for mobile

#1 most used app for booking hotels in the USA*

The Mobile Empire. Smartphones are king.

Source: Kleiner Perkins Caufield Byers, Internet Trends 2013: Strategy Analytics 2012

1B 1.5B 10B

2012 2013 2017

+31% +567%

Smartphones represent 21% of the global mobile market

Mobile represents 15% of all internet traffic; up from 10% in 2012Growing at 1.5x per year; expected to accelerate

15%

By the end of this year, 20% of the global population will own a PC, but 22% will own a smartphone

2013

Smartphones. Your new best friend?

Source: *Tnooz, 2012

1 in 4 people…check their phone every 30 minutes

3 in 4 people…aged 25 to 29 sleep with their phone

2 in 3 people…would pick their phone over lunch

7 in 10 people…don’t leave home without it

EU5. A smartphone paradise.

Source: *ComScore, 2013

240 Million smartphones. Up 30% YOY.

Italy Is No Exception. Growing quickly.Smartphone penetration has doubled in the past two years.

The average number of apps installed by an Italian smartphone user (9 used in a given month)

24

Smartphone penetration, Italy, 2013 *

24% 28% 53%

2011 2012 2013

* Google, Smartphone user identikit + comscore data, may 2013

Search/buy/share travel on mobile devices45%

The EU5 Smartphone User. Who is he?

19 apps downloaded;

6 paid

1/3rd of EU5 mobile users are under 35

53% male; 47% female

50% Android; 20% iOS

10% of smartphone

owners have a tablet

3 in 4 new devices are

smartphones

81% visit social sites; 51% daily

Source: *ComScore, 2013

access the internet on their Smartphone every day68%

Travel Search. Desktop is so 2010.Searches for travel on desktop are down, especially for business travelers.

Travel related traffic YOY

Mobile

Desktop

-4%

+67%

Source: *Google, The Traveler’s Road to Decision, July 2012

Mobile For Travelers. Information ASAP.

Source: *Google, The Traveler’s Road to Decision, July 2012

Mobile usage for travel is increasing for both leisure & business travelers.

10% e-commerce

Online Retail Sales E-commerce Sales

10% m-commerce

M-commerce Sales. Show me the money.

Source: eMarketer 2013

Only 1% of all retail purchases is an m-commerce purchase.

Mobile Travel Sales. Early adopters.

Source: eMarketer, May 2013; Statistics Brain, 2013

of same day hotel bookings are made via a smartphone65%

2011 2013 2017E0

20

40

60

80

100

120

140

160

$13.6B $50B$3.4B

300%

268%

Mobile represents 10% of total travel sales in the US.

44%

Smartphones produce of worldwide traffic….24%

But only of hotel bookings 3%

Source: * ResearchNow, 2013

Opportunity Is Knocking. Are you ready?

Globally, research a product/service on mobile82%

But only have made a purchase24%

In Europe, research travel on their smartphone48%

But only book on that device40%

44%

Most common complaints about mobile…

Complicated search36%

Poor navigation30%

Slow load times44%

Source: * ResearchNow, 2013

Not optimized for mobile8%

Window Shoppers? Or would-be buyers?

44%

Ready. Set. Win. Secrets to mobile success.

FOCUSED

EASY

SIMPLE

RELEVANT

Complicated search

Poor navigation

Slow load times

Not mobile optimized

1

2

3

4

Slow Load Times?. Focus….less is more.

Ultimate Transport App

Tonight’s Going Out App

New Way To Share Video

Your Private Driver

Send Disappearing Photos

Successful native apps are laser-focused.

of mobile searches are driven by speed & convenience

Complicated Search? Make it easy.

81%

Eliminate hurdles & decisions. Remove friction points for the consumer.

Poor Navigation? Keep it simple.Sacrifice choice for simplicity. Design for the most common use case.

Hotel only booking

Filtered search results

Curated selection

Not Mobile Optimized? Just do it.Customize with context. Exploit the device; make the experience personal.

Local. Use location to provide more relevant results.

Secure. Store credit card details for easy check out.

Social. Multipurpose device makes it easy-to-share.

Targeted. Send special deals & incentives.

EUROPE PRESENTATION

@HotelTonight

Thank You!