helen kaminski brand book 2016

AUTHENTIC STYLISH INNOVATIVE

CONTENTS

Overview

Everything is hand touched 5

The bigger picture Helen Kaminski in numbers 7

Brand develOpment

Helen Kaminski distinctively chic 9

Kaminski XY inspired design for men 11

Brand evolution 13

distriButiOn

Global expansion 15

marketing

The Helen Kaminski experience 21

Global communications 25

Brand etHOs

A commitment to sustainable principles 27

tHe future

Future brand development 29

EvEryThiNg iS haNd TOuChEdA HErITAgE fOUNdEd ON CrAfTSmANSHIp ANd SUSTAINAbLE prINCIpLES A fUTUrE fOCUSEd ON AUTHENTICITY dESIgN ANd INNOVATION

in 1983 helen Marie Kaminski handcrafted a raffia hat to protect her children from the searing Australian sun One year later a Vogue editor discovered her first design the lsquoClassic 5 The rest is history

Thirty years on Helenrsquos modest collection of headwear designs has evolved into a leading global brand recognised for innovation authenticity and style in womenrsquos and menrsquos headwear handbags and a growing range of fashion accessories

The effortless signature style of Helen Kaminski transcends cultural

When you buy a Helen Kaminski hat it becomes an authentic part of your lifestyle

and geographic borders A diverse selection of distinctive designs coupled with unique handcraft techniques has positioned the company as a global headwear leader A long-term commitment to sustainable materials and practices alongside a focus on conserving traditional handcraft techniques ensures that each hat and bag retains a unique authenticity

In a time when sophisticated global consumers seek products that reflect individual values personal style and respect for the environment the Helen Kaminski legacy is more relevant than ever

Allison Bard General Manager- Global Brand Director

5 | OVERVIEW 6

THE BIGGER PICTURE HELEN KAMINSKI IN NUMBERS

DISTRIBUTION CHANNELS

SALES

170000 28000 40000

HATS AND BAGS SOLD GLOBALLY PER YEAR

RAFFIA BRAID HATS SOLD IN 2013

RAFFIA BRAID HATS AND BAGS SOLD IN 2013

95000 RAFFIA CROCHET HATS AND BAGS ARE SOLD EVERY YEAR

BREADTH OF 2013 RANGE

AUTUMN -WINTER125 HATS AND BAGS

SPRING - SUMMER165 DIFFERENT STYLES OF HATS AND BAGS

HELEN KAMINSKI IS IN 100 DEPARTMENT STORES ACROSS JAPAN

HELEN KAMINSKI IS IN OVER 580 STORES IN THE USA

IN 2013 HELEN KAMINSKI IS DISTRIBUTED IN 25 COUNTRIES AROUND THE WORLD

AND ACROSS 5 CONTINENTS

OVER 750 SKILLED CRAFTSPEOPLE HAVE BEEN TRAINED IN OUR DEDICATED FACILITY

IN HAMBANTOTA SRI LANKA SINCE 2012

DESIGN AND CRAFTSMANSHIP

A lsquoPROVENCE 12rsquo HAT HAS

18000 STITCHES AND TAKES 4 DAYS TO HAND

CROCHET THERE ARE NO SEAMS VISIBLE KNOTS OR JOINS

IT TAKES AT LEAST ONE AND A HALF DAYS TO HAND

CROCHET A lsquoPROVENCE 8rsquo HAT

AND 2 DAYS TO HAND CROCHET A lsquoPROVENCE 12rsquo

IT TAKES OVER 5 DAYS TO HAND CROCHET A TOTE BAG1 2 3 4 5

SalES

188000 67000 80000

HATs amp BAGs sold GloBAllY pEr YEAr

rAFFiA BrAid HATs amp BAGs sold pEr YEAr

rAFFiA crocHET HATs amp BAGs sold pEr YEAr

BrEadTh Of COllECTiON

auTuMN -WiNTEr140+ STylES

SpriNg - SuMMEr165+ STylES

diSTriBuTiON ChaNNElS

STOCKEd iN 100 dEparTMENT STOrES

aCrOSS JapaN

HElEn KAminsKi is disTriBuTEd in 25 COuNTriES And Across 5 CONTiNENTS

dESigN aNd CrafTSMaNShip

A lsquoprovEncE 12rsquo HAT HAs

18000 STiTChES And TAKEs 212 dAYs To HAnd

crocHET THErE ArE no sEAms visiBlE KnoTs or joins

iT TAKEs 5 dayS To HAnd plAiT A 120 mETrE coil oF

rAFFiA BrAid

iT cAn TAKE up To 85 METrES oF BrAid To

mAKE onE HAT

iT TaKES a MiNiMuM Of 5 dayS TO haNd CrOChET a raffia Bag1 2 3 4 5

EMpOWEriNg COMMuNiTiES

OvEr 1500 SKillEd CrafTSpEOplE HAvE BEEn TrAinEd in our dEdicATEd

FAciliTY in sri lAnKA sincE 2012

STOCKEd iN 480 dOOrS iN ThE uSa

STOCKEd iN OvEr 105 dOOrS

ThrOughOuT auSTralia

STOCKEd iN OvEr

60 dOOrS aCrOSS ThE uK amp EurOpE

7 | OVERVIEW 8

helen Kaminski offers extensive summer and winter collections that few prestige accessory brands can rival for all climates events and lifestyles there is a Helen Kaminski designed to suit New categories scarves and small accessories augment the comprehensive range

Collections feature a balance of seasonal trend silhouettes and enduring classic styles Innovative techniques coupled with high-end fabrications and finishes reinvent traditional handcraft with a fresh contemporary point of view

Helen Kaminski sources the finest raw materials from across the globe from the highest quality tactile madagascan raffia genuine Ecuadorian panama pure linen and fine silk in summer to luxurious mongolian cashmere soft and supple leather plush European felts and textiles in winter

We source high quality raw materials and work with partners who share our commitment to design innovation high quality production and environmental responsibility

Kimber darling managing director

ThE ESSENTial TravEl COMpaNiONThe perfect style-driven travel accessory the brand has a strong following of globe-trotting celebrities and well travelled consumers Every collection features styles that provide sun protection offer water resistance or can be rolled for easy packing and portability

CONTEMpOrary dESigNUnique styling considered functionality and the highest quality standards set Helen Kaminski designs apart premium finishes are reflected in the smallest of details each Helen Kaminski creation features the brands signature raffia seed as an external symbol of quality

ldquoOwning a Helen Kaminski or Kaminski XY piece is a mark of sophistication a reflection of values beyond consumptionrdquoCharlotte Dyslin Senior Vice President Sales and Marketing North America and Europe

STylE fOr all SEaSONS

hElEN KaMiNSKidISTINCTIVELY CHIC

9 10| BraNd dEvElOpMENT

KaMiNSKi Xy

having established the helen Kaminski brand as a global leader the company identified a demand from a style conscious male consumer hungry for sophisticated headwear

iNSpirEd dESigN fOr MEN

with practical features including lsquoroll-a-bilityrsquo size adjustment water resistance and sun protection

Kaminski XY has received acclaim from international style leaders celebrities editors and bloggers including rhito Joe Norman Tan (AUHK) W dazed Noblesse men Numero Uomo Leon Japan gQ menrsquos Style WWd rolling Stone Arena Oyster Instinct and manuscript

STYLE ANd fUNCTION

Pernille Sejer Head of Design

ldquoWe offer contemporary accessories with a designer aesthetic founded on the values of exceptional craftsmanship and functionalityrdquo

in 2005 the company launched Kaminski XY for men translating the Helen Kaminski core values of style authenticity and innovation into contemporary designs for a discerning male customer

The Kaminski XY creative team takes inspiration from international trends street-style travel culture and technological innovation rich colour palettes textural diversity distinctive details and inventive features create a versatile collection that stays true to the brandrsquos signature of urbane style

A focus on form and function delivers seasonal collections in a wide range of materials and silhouettes

1211 | BraNd dEvElOpMENT

BraNd EvOluTiON

ldquoIn 1998 I left one of a few hats at a shop in Manuka in Canberra It sold before I got back to the farm at Gundaroo where we lived The shop owner told me she could have sold five in an afternoon And so it began That year Judy Davis bought a few and Vogue used them in two or three pagesrdquoHelen Marie Kaminski Founding Designer

1983Helen marie Kaminski designs and hand makes her first raffia hat the lsquoClassic 5rsquo to protect her children from the summer sun

1984 A Vogue fashion editor discovers the lsquoClassic 5rsquo in a country boutique and features the hat in a fashion editorial leading to an influx of interest

1985 Helen collaborates with denise Cleroux to establish a dedicated handcraft workshop in madagascar the source of the finest raffia in the world

1990 Helen designs the first Helen Kaminski raffia bag the Sacrsquo influenced by traditional papua New guinea bilum bags

1991 Helen meets Kim darling and John roxburgh who own and manage manufacturer bardsley Hats in picton Australia

2015Helen Kaminski recognised for development in Asia pacific including Austcham Australia China business Award finalist for Excellence in business Innovation

relaunch of global digital channels ecommerce and social media

2016Opening of brand stores in Japan Omotesando Hills and Tokyo midtown

Launch of scarf collection

release of collaboration capsules Liberty of London romance Was born and Keiko Sasaki

Helen Kaminski launches short-lead retail injection ranges

1993 Helen Kaminski pty Ltd is established with six partners including Helen Kim and John

The Helen Kaminski collection extends to include non-raffia roducts and an AutumnWinter collection transforming Helen Kaminski into a year-round headwear brand

Helen Kaminski successfully launches in the USA with one style in one colour ndash the natural lsquoClassic 5rsquo which is worn by first lady Hillary Clinton

1995 The raffia hand crochet lsquoprovencersquo hat is launched and becomes the most popular and enduring style in the collection

1996 The first Helen Kaminski store opens in The rocks Sydney Australia

Helen Kaminski is launched in Japan

2001 Helen Kaminski launches in Korea and Taiwan

picton factory closes and corporate head office is established in Sydney Australia

2004 Launch of Helen Kaminski handbag collection

2005 Launch of Kaminski XY collection for men

2007 Awarded the fgI (fashion group International) award for displaying commitment to sustainable practices

bollman Hat Company USA purchases Helen Kaminski pty Ltd

2008 Helen Kaminski store opens in Tokyo Japan

2012 Village artisan workshop for handcraft raffia techniques established in Sri Lanka

2013 Helen Kaminski 30th anniversary celebrations

2014 formula for Hope madagascar based three year community development project launched

first phase global retail concept pacific place Hong Kong pop Up and david Jones Elizabeth Street brand space open

Helen Kaminski signs with luxury group Yagi Tsusho to form Helen Kaminski Japan Corporation (HKJC)

ldquoIn the 30 years of Helen Kaminski we

have gone from one style in one colour

in one season in one country to hundreds

of styles across all seasons in many colours

distributed around the worldrdquo

Kimber Darling Managing Director


glOBal EXpaNSiONACHIEVINg grOWTH THrOUgH CATEgOrY EXTENSIONS OpENINg NEW mArKETS ANd rETAIL dEVELOpmENT

Headwear is one of the few categories yet to be saturated in the global fashion market There

is enormous potential to grow demand and leverage our brand position through the companys

global distribution networkLeila Hibri Asia Pacific Business Director

glOBal diSTriBuTiON

hats are one of the few categories yet to be saturated in the fashion market There is enormous potential to grow demand in this category and leverage brand position through the companyrsquos global distribution network

Helen Kaminski and Kaminski XY are distributed in top retail outlets on five continents in more than 25 countries Collections are sold in high-end department stores fashion and lifestyle boutiques luxury resorts and country clubs across North America the Caribbean Europe the United Kingdom Japan South Korea South East Asia Taiwan Singapore Australia and New Zealand

BuildiNg ON firM fOuNdaTiONS ThE aMEriCaSHelen Kaminski has a strong history in the United States and early success led to sustained growth and long-term partnerships Our stockists include Neiman marcus Nordstrom and Intermix as well as prestige resorts and golf clubs on the mainland Hawaii and the Caribbean

The brands strength and positioning continue to drive demand in North and South America with growth on the horizon multichannel content social media and digital campaigns are designed

The brands highly acclaimed year-round summer collection continues to grow while increased demand for trans-seasonal autumn and winter collections is driving sales growth in key markets

in 2016 the company launched a scarf collection as an extension of the brands mission to be a leader in the fashion and lifestyle accessories space designed in-house the collection features exclusive prints artisanal handwork techniques and is produced through partners who share the brands committment to innovation and quality

in 2015 consolidated global brand sales were over $14 million uSd

2015 glOBal SalESHats 75Handbags 20mens 5

to engage retain and nurture customers offering relevant and high quality content genuine interaction and enhanced lifetime value for consumers

Targeted influencer and celebrity outreach programs amplify and extend brand awareness and positioning driving demand across a global consumer base

15 16| diSTriBuTiON

Tokyo followed by a second brand store in Tokyo midtown

JapaNOmotesando Hills Aoyama Tokyo midtown roppongi Sanjo Kyoto Hankyu Hakata

KOrEaShinsegae - gangnam gyunggi galleria - Apgujeung daejeon Hyundai - Apgujeung Coex mokdongAK - bundang

auSTraliaThe rocks Sydney

EXTENdiNg Our rEaCh iN aSiaWidely recognized as the go-to prestige hat brand throughout Japan and Korea Helen Kaminski is poised for further growth in Asia ndash a strategy that requires patience planning and agility

The Japanese market currently makes up the largest consumer share within Asia This market identifies strongly with the brandrsquos nature-inspired materials artisanal heritage attention to detail and meticulous quality

In Japan wearing hats is part of everyday life Aesthetic sensibilities and consumer expectations are sophisticated and refined and both the Helen Kaminski and Kaminski XY brands are thriving

China has enormous potential as a growth market The companys strategy recognizes that a tailored approach must be taken to achieve success in such an expansive and diverse market Targeted strategies including the launch of WeChat and Weibo social channels to promote brand awareness are a key element in the brands China development strategy

CrOSS-CulTural appEal TravEl arOuNd ThE glOBEThe Helen Kaminski consumer is an avid traveller who interacts with the brand in multiple locations and channels around the world As markets become increasingly globalized attitudes toward fashion are impacting hat wearing Today demand for authentic high qualityand stylish products with functional features is driving global growth in headwear

Outside relatively mature markets the company is experiencing growth through the development of carefully selected distribution networks Current areas of focus include China the United Kingdom and Europe South America Singapore Hong Kong Africa and the middle East

diSTriBuTiON parTNErSHelen Kaminski LLC a subsidiary of bollman Hat Company distributes the brand in North and South America the Caribbean Europe Scandinavia and the United Kingdom Helen Kaminski pty Ltd handles distribution in Australia New Zealand Oceania and Africa

The company has long-standing distributor relationships in South Korea and Taiwan and in 2014 created a joint-venture partnerhsip with luxury trading company Yagi Tsusho to further develop the brands strength in Japan In 2016 Helen Kaminski Japan opened a flagship store in Omotesando Hills

ldquoThe opening of our Tokyo brand stores heralds the evolution of the brand while honouring our brand heritage We will continue to drive global growth through the establishment of brand stores in key marketsAllison Bard General Manager- Global Brand Director

hElEN KaMiNSKi BraNd STOrES

auSTraliadavid Jones selected stores

Christine melbourne Holiday at the marina mirage gold Coast

EurOpELe bon marche Eskandar

fiore Capri dunas Lifestyle medernach and La boutique

Chapeau

JapaN Isetan mitsukoshi Takashimaya

Hankyu daimaru Wako Estnation Tomorrowland Heliopole

ron Herman

NOrTh aMEriCa Neiman marcus

Nordstrom Intermix

SiNgapOrEEdit Lifestyle

Joli

TaiWaNmitsukoshi Shin Kong Sogo Tianmu Sogo Zhongshao

uNiTEd KiNgdOM Harrods Harvey Nichols

Selfridges Heidi Klein

rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg

ThE hElEN KaMiNSKi EXpEriENCEENgAgINg THE gLObAL CONSUmEr

hEriTagE MEETS ThE fuTurE

The experience of owning a Helen Kaminski accessory is quite special ndash this is one reason why the brand has sustained strong loyalty over many years

Helen Kaminski continuously evolves marketing and digital strategies to meet the needs of sophisticated and discerning consumers and embraces new ways to connect with customers Investment in new technologies and consumer-centric strategies are increasing brand awareness and engagement in key markets

1

marketing investment is focused upon bull Expansion of the global retail

conceptbull Global social media and digital

marketing programsbull public relations targeting

media trade and consumers across on and offline channels

bull influencer celebrity and blogger relationships

bull seasonal campaign development for multichannel distribution networks

bull Enhanced sales collateral pos visual merchandising tools and sales training

bull strategically tailored co-branding and design collaboration opportunities to reach diverse markets and targeted consumer segments

2221 | MarKETiNg

digiTal TraNSfOrMaTiONConsumers are central to Helen Kaminskis digital strategy which focuses on enhancing user experience and elevating brand interactions across global markets and multichannel touchpoints brand website ecommerce and social media environments were re-lauched in mid-2015 and are regularly audited and improved to better serve and engage potential and existing customers trade partners and influencers

Country-specific social media activity relevant in-market communications and the HelenKaminski hashtag feature in conversations on social media including Instagram facebook pinterest Twitter Naver Weibo and Wechat Helen Kaminski official accounts were were recently launched on Weibo WeChat and Youku

rETail CONCEpTHelen Kaminski launched the brandrsquos first global concept space in November 2013 Located in

Australian department store david Jonesrsquo flagship in Sydney it was an instant success In collaboration with market partners the global retail concept has been extended to include pop up boutiques and brand stores in luxury shopping districts including pacific place (Hong Kong) Omotesando Hills and Tokyo midtown (Japan) retail expansion is planned for 2016 and 2017

MaSTEr CrafTSMaN dEMONSTraTiONSgarry bishop Helen Kaminskis master craftsman travels the

ldquoIt is not just big global investments that are important to our success but how we make our customers feel - we want to make our customers smile whenever they connect with usrdquoCarys Elliott Head of Global Marketing and Digital

world- appearing in stores from Sydney to Singapore and Tokyo His highly anticipated interactive demonstrations highlight the brandrsquos heritage of expert craftsmanship and innovation

dESigNEr WOrKShOpS aNd appEaraNCESdesigner-led workshops that provide insights into seasonal trends and design inspirations as well as technical and practical tips for caring for and travelling with a hat are unique ways to bring the brand message to partners and consumers Helen Kaminskis design team

regularly travels the world to keep in touch with trends and understand customer needs danish born Head of design pernille Sejer leads a talented team of specialist accessory designers fusing global trends seasonal silhouettes and luxury finishes with a contemporary point of view

CElEBriTy SighTiNgSHelen Kaminski brand awareness escalated in the US after then first lady Hillary Clinton was photographed wearing the lsquoClassic 5rsquo in the mid-nineties Helen Kaminski and Kaminski XY continue to enjoy a strong celebrity and influencer

following including Olivia palermo Karolina Kurkova Alessandra Ambrosio Angelina Jolie Salma Hayak ronan Keating Neil diamond Steven Tyler Jung-Woo Courtney Eaton Elle macpherson Nicole Kidman miranda Kerr Jemima Khan Amal Clooney debra messing and Japanese models bloggers and stylists including Jessica michibata Keiko Sasaki Ann Nakamura and rinka

23 24| MarKETiNg

glOBal COMMuNiCaTiONS

ldquoInfluencer and public relations partnerships play an integral role in brand development enhancing brand presence and encouraging interaction and conversation with our brand communityrdquo

Carys Elliott Head of Global Marketing and Digital

instagram Olivia palermo instagram Millie Macintosh instagram Steps Of Style instagram Keiko Sasaki

instagram amal Clooney instagram australian fashion Chamber instagram Tosia NyC instagram dinorah Schulte

instagram Nat decorte instagram Blake livey instagram Jessica gomes instagram Zanita

a COMMiTMENT TO SuSTaiNaBlE praCTiCES aNd EThiCal CONduCTAN EmpHASIS ON SUSTAINAbLE mATErIALS ANd ETHICAL prOdUCTION TECHNIQUES IS AT THE COrE Of THE HELEN KAmINSKI brANd

helen Kaminski uses traditional handcraft methods to create innovative accessories for the consumer who thirsts for authentic products

dESigN WiTh CONSCiENCE

BuildiNg COMMuNiTiES ThrOugh iNvESTMENT aNd TraiNiNgThe core of our summer collection is created in pure raffia sustainably sourced from madagascar

In 2012 the company established a dedicated workshop in a Sri Lankan village that was badly affected by the 2004 Tsunami Today the workshop employs over 350 craftspeople who skillfully hand make raffia braid and crochet pieces with a further 400 paid craftspeople in training Helen

Kaminski workshops offer stable employment ongoing training skill development and above average wages

The companys long-term commitment to enhancing opportunities for local communities led to the establishment of formula for Hope in 2014 The madagascar based project is a three year commitment to support educational and social programs for village children and community members

In 2007 our company received the Fashion Group Internationalrsquos Sustainable Design Award in recognition of the brandrsquos long association with eco-friendly design principles

ldquoThe stable employment the workshop offers is transforming the lives of hundreds of families in Sri Lanka The community is very enthusiasticrdquoGarry Bishop Master Craftsman


ENvirONMENTal valuESHelen Kaminski embraces rEAL principles ndash renew Extend Assess and Lessen ndash as a way to preserve the natural environment that inspires designs and provides raw materials

The company strives to use renewable resources extend product functionality and longevity and continuously assesses the way resources are used to lessen the companys impact on the environmentbull raffia fibre is sustainably

harvested so the tree remains unharmed

bull The performance and longevity of raffia based products are extended due to the natural

resin in raffia fibre which provides strength resilience and flexibility

bull product design and packaging are carefully assessed to reduce freight volumes and distribution strategies are developed to maximise energy efficiencies

bull Environmentally conscious consumption- a focus on high quality materials workmanship

and built-in functionality such as certified sun protection water resistance easy care and in market refurbishment services mean Helen Kaminski accessories are designed to last

bull products require minimal post-purchase cleaning or washing meaning environmental impacts are reduced

27 28| SuSTaiNaBiliTy

fuTurE BraNddEvElOpMENTgrOWTH THrOUgH gLObAL pArTNErSHIpS

auThENTiC STyliSh iNNOvaTivE

a COMMiTMENT TO parTNErShipS ndash NOW aNd iN ThE fuTurEHelen Kaminski offers a distinctive brand experience and supports distribution partners to achieve results by investing in brand development strategies on local regional and global levels for over 30 years the companyrsquos commitment to continuously improve design and manufacturing innovation and invest in quality control and operational capabilities has delivered superior performance and competitive advantages on a global scale to the company and brand partners

grOWTh OppOrTuNiTiESAs high-end consumers become increasingly mobile and focused on leisure hats and lifestyle accessories are fast becoming an integral part of

dressing and a reflection of personal style and values

As category leaders with a strong global brand identity Helen Kaminski and Kaminski XY are well positioned to meet the needs of increasingly discerning active and socially conscious consumers

The vision for the future embraces heritage while moving forward into line and category extensions distribution expansion and product innovations which will keep the brand relevant to a new generation of global consumer

29 30| ThE fuTurE

WWWHELENKAMINSKICOM

JOIN OUR SOCIAL COMMUNITY

CONTENTS

Overview

Everything is hand touched 5

The bigger picture Helen Kaminski in numbers 7

Brand develOpment

Helen Kaminski distinctively chic 9

Kaminski XY inspired design for men 11

Brand evolution 13

distriButiOn

Global expansion 15

marketing

The Helen Kaminski experience 21

Global communications 25

Brand etHOs

A commitment to sustainable principles 27

tHe future

Future brand development 29









5 | OVERVIEW 6



SALES

170000 28000 40000






















SalES

188000 67000 80000









aCrOSS JapaN







rAFFiA BrAid


mAKE onE HAT








STOCKEd iN OvEr


7 | OVERVIEW 8












KaMiNSKi Xy





STYLE ANd fUNCTION







BraNd EvOluTiON










































glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM










5 | OVERVIEW 6



SALES

170000 28000 40000






















SalES

188000 67000 80000









aCrOSS JapaN







rAFFiA BrAid


mAKE onE HAT








STOCKEd iN OvEr


7 | OVERVIEW 8












KaMiNSKi Xy





STYLE ANd fUNCTION







BraNd EvOluTiON










































glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM




SALES

170000 28000 40000






















SalES

188000 67000 80000









aCrOSS JapaN







rAFFiA BrAid


mAKE onE HAT








STOCKEd iN OvEr


7 | OVERVIEW 8












KaMiNSKi Xy





STYLE ANd fUNCTION







BraNd EvOluTiON










































glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM













KaMiNSKi Xy





STYLE ANd fUNCTION







BraNd EvOluTiON










































glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM


BraNd EvOluTiON










































glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM






glOBal diSTriBuTiON











15 16| diSTriBuTiON



















Chapeau



ron Herman


Nordstrom Intermix


Joli




rETail parTNErS

17 18| MarKETiNg

2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM


2019 | MarKETiNg





1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

WWWHELENKAMINSKICOM






1









2221 | MarKETiNg












23 24| MarKETiNg


































29 30| ThE fuTurE

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23 24| MarKETiNg


































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29 30| ThE fuTurE

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WWWHELENKAMINSKICOM


helen kaminski brand book 2016

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