hellena nambogwe u-pclg steering committee meeting november 2014
TRANSCRIPT
UPDATE ON THE COMMUNICATION DELIVERABLES
BY PCI MEDIA IMPACT
• By Hellena Nambogwe
Communications Coordinator, U-PCLG
PCI MEDIA IMPACT AT A GLANCE
Communications for
Development Organization
Specializing in Entertainment –
Education Approaches
Thematic areas include Health,
Environment, & Empowerment
Operating in over 30 countries
My Community Model focuses
on Capacity, Community, and
Change
We empower
communities
worldwide to
inspire positive
social and
environmental
change through
storytelling and
creative
communications.
emotions.
Education(30%)
improves the knowledge
and skills of the audience
to make informed decisions
and change their
behavior.
Entertainment-Education
Entertainment(70%)
attracts and holds the
audience’s attention by
engaging their
Species Conservation in 9 Central & West African Countries, and Laos
PCI Media Impact and PCLG Collaboration:
• Informing better policy and practice on
biodiversity conservation in Uganda through
Education-Entertainment (E-E)
• Comic Strip Series
• Radio Shows
• Song and Music Video
• Radio Host and Journalist Training
ACTIVITIES BEING IMPLEMENTED
a) Formative ResearchKnowledge, Attitude and Behavior (KAB) document
BUSHMEAT (HUNTING)
Communication
Deliverables
Music Video, comic strip and Journalist trainings
Target Audience
Age, social status,
cultural Incarnation
Unsustainable
changes
Sustainable
Alternative
Changes
Desirable KAB changes
UWA
Local communities
Hunting in the park
Setting up snares in
the park
Reduced level in
the hunting in the
park
More
homesteads
rearing domestic
animals
Knowledge
I know that hunting apes is
illegal and bad
Attitude
I believe that park staff can
listen to community problems
Behavior
I would like to speak to others
about to stop hunting and start
rearing domestic animals as
alternatives
Proposed KEY ISSUES
• Human-wildlife conflict (Crop Raiding)
• Protected area management in great ape
habitats (resource management, Gorilla
permits/revenue sharing, Good governance)
• Illegal bush meat (hunting)
(b) Communication Activities
(a) Composing a conservation song
Richard Kawesa
• Issues being addressed here are human wildlife
conflict, protected Area Management (revenue
sharing, good governance, more jobs and gorilla
permits)
• Our target groups will include UWA, policy makers,
frontline communities, private sectors (tour
operators, hoteliers).
Preparation for Video shooting
Due to the limited budget, we are seeking for
assistance in the following issues
• An organised community to study and some key
people to participate in the video
• Transport to Bwindi Impenetrable National Park
• UWA to waiver the license fee
Radio Talk shows
93.3 Kfm
• 3-4 shows budgeted
• Broadcast slots: 7pm show with Patrick Kamara
• Two morning shows with Chris Obore and Roger
Mugisha
Possible radio show segments:
• Music
• Guest expert interviews
• Theme of the day
• Quiz question call-ins
• Key issues to address
• Human wildlife conflict
• Gorilla permit fee
• Revenue sharing
• Good governance
Julia proposed the following people to
spearhead the following topics
Topic Spearheading
Individuals
Reason
Gorilla permit fee and
Revenue sharing
Dr.Panta Kasoma
Dr.Robert Bitahiro
Dr.Gladys Kalema
He has been key leader
in this.
He knows the Bwindi
context and history of
the Mt gorilla levy
More jobs for local
people
Mr. Stephen Asuma He promised to handle
over to another person
Good Governance Dr. Arthur Mugisha
NB: UWA people and other policy makers are to be invited and any
recommendations are welcome
Comic script writer/illustrator
• Comic strip writer has been identified.
• Target Audience?
• Desirable KAB change?
Journalist training
• Five journalists are to be trained for 2 days, include
Kfm, Radio One, New vision, Bukedde Monitor.
• We are still looking a facilitator.
THANK YOU FOR LISTENING