1meaghan dee portfolio

Hello. Seen here is a selection of work from my professional

portfolio, since starting at Virginia Tech in 2011. My

work includes logos, cards, websites, apps, exhibitions,

integrated campaigns, installations, and grant research.

I have additional archives of my work online:

website: meaghand.com

postcard project: meaghandee.tumblr.com

sketchbooks: issuu.com/mdee

Thank you for your time,

Meaghan A. Dee

meaghan dee portfolio2 3

Holiday card + chocolateFor the Holiday Season, I lasercut cards and chocolate packaging that I sent

to friends, family, and colleagues. With all the tension of the political year,

I wanted to focus on joy (and chocolate).

This piece won a 2017 Graphic Design USA American Package Design Award

(they received over 2,000 entries and only 1 in 5 were awarded). This also won

a 2017 Gold ADDY in the Western Virginia American Advertising Awards and a

Silver ADDY in District 3 of the Advertising Awards in the category Sales &

Marketing: Collateral Material, Special Event Material, Card, Invitation,

Announcement Campaign. This was also awarded a 2018 Gold Indigo Design

Award, and was one of 53 Professional Shortlisted Winners considered for

Indigo’s Graphic Design of the Year. Additionally, this piece was given a Merit

Award in the 2017 HOW Promotion & Marketing Design Awards in the

Designer Self-promotions category and Honorable mention in the International

Design Awards (ID17).

holiday card + chocolate | 2017

meaghan dee portfolio4 5futurehaus app | 2018

FutureHAUS appOver the past few years, I have been a part of a team at Virginia Tech working

on the FutureHAUS, a revolutionary prototype for the home of the future,

which demonstrates how digital technologies, cutting-edge products, and

smart building design can unite to make our homes more responsive to our

future needs and way of living.

Our team’s role, as designers, has been to collaborate with faculty and

students to develop the branding and materials for extensions of the project

(such as for the 2018 Solar Decathlon in Dubai, in which Virginia Tech came in

first) and to create the visual interface design for control tablets and displays.

Specifically, I acted as the faculty advisor and art director. The home of the

future will look quite different than what exists today, but we can already see

how technology, such as smart objects and tablets, is shifting how we live.

I was fortunate to work with a wonderful group of students: Julia Rater Card,

Izzy Cruz, Charlotte de Wolfe, and Tam Hoang. This project was made possible

by grant support from the Virginia Tech Institute for Creativity, Arts, and

Technology and the Center for Human Computer Interaction.

This project won a Bronze award in Multimedia / Interactive Media in the 2018

International Design Awards.

meaghan dee portfolio6 7belli fiori logo | 2019

Belli Fiori logoI redesigned the logo for Belli Fiori Floral and Event Design, when they

decided they wanted to move to a new location and position themselves with

a higher-end clientele. The client’s favorite flower is the peony, and they

wanted an intricate floral design that stood out from their competitors.

meaghan dee portfolio8 9poe’s shadows exhibit | 2018

Poe’s Shadows exhibitDrawing from two of Edgar Allan Poe’s most well-known works, “The Tell-Tale

Heart” and “The Raven,” our 360 degree video installation explored what

happens when literary texts are lifted from the “page to the stage” and then

reimagined through the use of new technology. Examining the concept of

“shadow” through text, image, and sound, the project is inspired by

nineteenth-century crankies, an art form in which an illustrated scroll is

unwound in a circular fashion, revealing images that complement a spoken

story or song.This work was shown at the Moss Arts Center from October 31 to

November 4, 2018. My role was to illustrate and animate the video and to

create the program and a promotional glow-in-the-dark poster.

This project won a Bronze award for Multimedia / Animation in the 2018

International Design Awards. Additionally, this won a Gold in Illustration and a

Gold in Events at the 2018 Western Virginia American Advertising Federation

ADDY Awards.

meaghan dee portfolio10 11the dogwood logo | 2018

The Dogwood logoThe Dogwood is an event space (primarily used for weddings). It is located in

“the grove” in St Louis, and was an extension of the larger company The Social

Affair. For the logo, I brought together a key form (which they will physically

receive when renting the space), a dogwood flower, and a quatrafoil (to

symbolize good fortune).

meaghan dee portfolio12 13shakespeare’s garden exhibit | 2018

Shakespeare’s Garden exhibitUsing spatial audio and flexible video projection, a team created an immersive

typographic Shakespearean experience to reimagine traditional theater. My

role was to create a series of motion graphics, designed to work together in an

installation alongside audio recordings (utilizing both spatial and locational

audio). Each piece uses the text from selected Shakespearean works to create

engaging visuals, which were projected onto a series of hanging scrims.

During performances, audience members follow a meandering path through

the installation, actively engaged in their own exploration of Shakespeare’s

garden.The aim of this project was to explore ways of bridging the physical

and digital domains for both art and design. This project was a pilot for future

exploration and experimentation in immersive theater, and was exhibited at

the Cube (a four-story state-of-the-art theater) March 22–24 of 2018, with over

1,000 attendees. We’ve also been working with a team at Virginia Tech to

translate this into an Augmented Reality experience.

In addition to creating the motion graphics for the installation, I also created a

program, a poster, and animated digital promotions.

This project won a Silver award in Signs, Exhibits, and POP Displays in the

2018 International Design Awards.

meaghan dee portfolio14 15creativity + innovation website + poster | 2018

C+I website + posterWhen Virginia Tech launched Beyond Boundaries, one of the Strategic Growth

Areas of the University was Creativity + Innovation. The focus of the area was

to meld the exploration of innovative technologies and the design of creative

experiences with best practices for developing impact-driven and meaningful

outcomes and solutions. I was tasked with coming up with a website design

and a promotional poster for the group (which ICAT and their designer, Dylan

Parker, implemented).

This website won a 2018 Graphic Design USA American Graphic Design Award.

meaghan dee portfolio16 17oceans initiative poster | 2016

Oceans Initiative posterOceans Initiative is a team of scientists on a mission to protect marine life,

including whales, dolphins, sharks, salmon and seabirds. Their tagline is

“Science for the Sea.” I wanted to make a poster that captured both the beauty

and the science of what they do. Using a cymatic visualizer, CymaScope, I

played a humpback whale song that Rob Williams had collected. The cymatic

visualizer reacted to the notes of the whale song, and through this I gathered

hundreds of images. I then went back through the imagery and selected the

most striking images and composed the poster, while integrating the subtle

“ocean” type.The poster features moments of CymaScope imagery triggered

by a humpback whale song, captured by means of the CymaScope Music

Made Visible App. Imagery reproduced with permission of CymaScope.com

This poster received a Merit Award from the 2017 Graphis Poster Annual and a

2016 Graphic Design USA Award.

meaghan dee portfolio18 19myers-lawson school of construction icon design | 2014

MLSoC Option 1: The underlying structure of this graphic element comes from the letterforms M and L. The shape implies the visual lines found in construction projects and is reminiscent of Frank Lloyd Wright stained glass windows. Additionally the separate construction shapes symbolize the various units affiliated with the school such as BC and VCEMP.

MLSoC Option 1: The underlying structure of this graphic element comes from the letterforms M and L. The shape implies the visual lines found in construction projects and is reminiscent of Frank Lloyd Wright stained glass windows. Additionally the separate construction shapes symbolize the various units affiliated with the school such as BC and VCEMP.

MLSOC icon designI generated icon design options for Myers-Lawson School of Construction at

Virginia Tech. The design is structured around the letterforms M & L and V & T.

The selected design mimics the line drawings from construction plans.

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meaghan dee portfolio20 21vote poster | 2018

Vote: Midterms Matter posterVoter turnout for midterm elections is generally much lower than in years with

a presidential election – as such, I felt it was worth greater promotion this year.

Stylistically I referenced Sanborn Insurance Maps to create a feeling of classic

Americana but with contemporary color application.

This piece was featured in Graphic Design USA as a Digital Print Cover Design

merit winner and was a part of AIGA’s Design for Democracy. It is also under

consideration for inclusion in the Graphis Poster Annual 2020.

meaghan dee portfolio22 23forgetfulness vr exhibit | 2018

Forgetfulness VR exhibitOur team (myself, Creative Technologist Zach Duer and Sound Designer Ico

Bukvic) created a Virtual Reality interpretation of Denise Duhamel’s piece

“Mobius Strip: Forgetfulness,” which is a non-linear poem about Alzheimer’s

Disease. For the VR version of this project, we created a giant Mobius strip

that viewers could walk through. We also gave users wrist bands that

monitored heart rate, perspiration, and location, which both allowed them to

be aware of other people in the VR environment, and it gave us feedback on

what points in the poem might cause an emotional response and what areas

people spent the most time. My role was to create the typographic motion

graphics throughout and a promotional poster for an A2RU event.

The Poster won a Gold ADDY and the VR piece won a Silver ADDY at the 2018

Western Virginia Advertising Awards.

meaghan dee portfolio24 25

SOVA posters + websiteUsing a Processing Sketch, designed by my colleague Dane Webster, I

generated imagery that I wove into text. The text and image integration

emphasizes Art and Technology, which is the focus of the School of Visual Arts

at Virginia Tech. This piece was mailed to prospective students of the Creative

Technologies MFA program and made available to students interested in

pursuing a Pathways Art Minor at Virginia Tech. I also applied this branding to

a website redesign that I completed with former student, Sammi Keck.

The Arts Minor poster won a 2018 American Graphic Design Award and The

School of Visual Arts website won a 2015 GD USA Graphic Design Award and

was featured in GD USA magazine.

school of visual arts posters + website | 2014–18

meaghan dee portfolio26 27blacksburg wine lab logo | 2018

Blacksburg Wine Lab logoBlacksburg Wine Lab is so named because it is a place that encourages clients

to “experiment” with new wines; the “lab” also has a connotation of a place to

learn and discover, and the logo emphasizes both the education and play of the

business. The molecules represent the lab and the grapes reference the wine.

I also worked with the group on creating science-inspired decanters.

This logo won a Gold ADDY at the 2018 Western Virginia American Advertising

Federation Awards.

meaghan dee portfolio28 29sound of silence poster | 2017

Sound of Silence posterThis piece is a tribute to those women that came forward against Harvey

Weinstein, which began the “me too” movement. Seen here are the names of

the Weinstein accusers (as of October 2017) breaking through the lyrics of the

Simon & Garfunkel song “The Sound of Silence.” The overall shape of the

letters form The Weinstein Company logo, which is dissolving into an

hourglass. This symbolizes how societal change can take a long time, but

these women coming forward has set that change in motion.

This poster was a part of the exhibition “Typo-Poetry: Despite Black and White

in Sound” at the Oconee Cultural Arts Foundation Hall Gallery and was

accepted into the 2018 FL3TCH3R Juried Exhibition, and it is now a part of the

traveling exhibition “Women’s Rights are Human Rights.” This poster received

a Silver Award by Graphis and is featured in the Graphis 2019 Poster Annual. It

also was one of only two Golds awarded by the United Design Alliance in the

2018 UDA Poster Awards (in the category of Experimental Designs). The poster

also received a 2018 Merit Award from HOW International, a Silver ADDY at

the Western Virginia Advertising Awards, and a Silver Indigo Design Award in

Tokyo, Japan.

30 31arts@virginiatech book | 2015meaghan dee portfolio

Arts@Virginia Tech bookI was selected to work with a team of designers on a book to promote the Arts

at Virginia Tech. I met regularly with the other designers, and I designed the

“Depth” chapter of the publication.

The Arts@VirginiaTech book received an Award of Excellence in the 2016

UCDA Design Competition – it was selected as one of 187 winners out of over

1,000 print entries. This piece also won a Silver ADDY at the 2015 Western

Virginia Advertising Awards Ceremony and a 2016 Graphic Design USA Award.

meaghan dee portfolio32 33build lab icon design | 2014

Build LAB icon designThe Build LAB at Virginia Tech is a shop that is available to students and faculty.

They have wood-working tools, CNC routers, laser cutters, vinyl cutters, and

3D printers. They were looking for a mark that would represent the School of

Construction and one that could be rotated and arranged in a variety of

settings. I based this mark on surveyors measurements, with the overall form

as a B (to stand for BuildLAB). The form can also be rotated to look like

mountains, which are indicative of the Blue Ridge surroundings. The client also

wanted a mark that would work well in grayscale, so it could be easily

reproduced in a variety of materials.

meaghan dee portfolio34 35college of architecture and urban studies + school of visual arts posters | 2015

CAUS + SOVA postersUsing Processing-based drawing tools, I individually drew each letter multiple

times - and I collaged the digital piece in Photoshop. I chose a colorful palette,

as it fits with the School of Visual Arts at Virginia Tech’s branding. These each

unfolded to reveal more information about the college and school.

The School of Visual Arts poster won a 2015 Merit Graphis Award and the

College of Architecture and Urban Studies poster won a 2015 GD USA

Graphic Design Award.

meaghan dee portfolio36 37day of the dead invitation | 2018

Day of the Dead invitationI designed and laser cut 30 invitations for my friend’s Day of the Dead holiday

gathering. The invitations were printed on French Paper’s Pop Tone Lemon

Drop – and the envelopes were printed with a custom designed stamp.

This piece won a Gold ADDY at the 2015 Western Virginia Advertising Awards

Ceremony and a 2016 Graphic Design USA Award.

meaghan dee portfolio38 39school of visual arts poster | 2014

SOVA posterUsing Processing, I coded script that would fracture type. I ran the script, many

times, using images of the letters S, O, V, and A. Then I merged the forms in

Photoshop to create a promotional poster for The School of Visual Arts at

Virginia Tech.

This poster won a 2014 Graphic Design USA Award and was featured in the

December 2014 issue of GD USA.

meaghan dee portfolio40 41wedding invitation + farolitos | 2018

Wedding invitation + farolitosMy mom got married at the Inn and Spa at Loretto in Santa Fe, New Mexico.

The venue is known for their farolitos (luminarias), so I decided to try to capture

that look for the invitation design. I created laser-cut imagery that was inspired

by New Mexican pottery and textiles. I then created customized farolitos and

candle holders for use at the wedding.

This piece received a Gold at the 2018 Western Virginia American Advertising

Federation ADDY Awards and a Graphic Design USA 2019 American Package

Design Award.

42 43college of architecture and urban studies 50th anniversary poster | 2013meaghan dee portfolio

CAUS 50th posterI created this poster of the College of Architecture and Urban Studies at

Virginia Tech, for the college’s fiftieth anniversary.

Each letter is comprised of 50 nails (one for each year), and each of the four

schools of CAUS is represented by a different color. The industrial materials

are meant to make a connection to Architecture, Construction, and Art (the

various focuses of the college).

This poster won a 2013 GD USA Graphic Design Award.

meaghan dee portfolio44 45the diamond center posters | 2011

The Diamond Center postersI designed these posters for the band The Diamond Center, for a series of

performances with other bands in Richmond, Virginia at Strange Matter and

for First Friday. The image is a digitally modified photograph of wax drippings

onto paper.

This poster won a merit award at the 2013 AIGA Grade 7 Award Show and

a 2013 GD USA Graphic Design Award.

meaghan dee portfolio46 47college of architecture and urban studies poster | 2016

Symposium posterI used an image I created of a glitched hand as the primary focus for the

College of Architecture and Urban Studies Research Symposium Poster, to

emphasize the “hands-on making” of the faculty in the College.

This poster received a Merit Award from the 2017 Graphis Poster Annual and

a 2016 Graphic Design USA Award.

meaghan dee portfolio48 49snowflake holiday card | 2017

Snowflake holiday cardThis holiday card features a message on one side and a quote on the other:

Snow was falling,

so much like stars filling the dark trees

that one could easily imagine

its reason for being was nothing more than prettiness.

Mary Oliver, Snowy Night

The card itself includes a laser cut snowflake and a cut-out. Tucked inside is a

laser-cut ornament, which utilized the counter space from the front of the card.

The laser-cut paper used was Neenah’s Reich Shine Pearl, which added a slight

shimmer to both the card and ornament.

This card received a 2018 Gold Indigo Design Award and a Silver ADDY at the

Western Virginia Advertising Awards. It also received Honorable mention in

the International Design Awards.

meaghan dee portfolio50 51escher protective body panels | 2015–2016

ESCHER protective body panelsI collaborated with my colleague Sam Blanchard, graduate student Phat

Nguyen, and Virginia Tech’s TREC Robotics Lab to create a contoured suit of

interlocking protective panels for the ESCHER (Electromechanical Series

Compliant Humanoid for Emergency Response) Humanoid Robot. The body

panels were designed to promote familiarity and recognition of the robot as

an emergency first responder. For more information on the project please visit

the website I created for this project: vthumanoidrobot.com

We presented this research at the 2016 SXSW Trade Show in Austin, Texas,

and we had the most attended booth.

52 53birth of a new machine book cover | 2014meaghan dee portfolio

Gene Kane book coverBirth of a New Machine is a novel written to help victims of sexual assault. It is

a first-hand account of Gene Kane, a survivor of childhood abuse. It is a story

of politics and community efforts to find empowerment and protection.

To represent the broken system (and the possibility of rebirth), I photographed

old watch parts. Not only did they visually connect to a ‘machine’ – but they

also symbolize how something small can become a part of something greater.

This piece won a Silver at the Regional 2015 American Advertising Federation

ADDY Awards Show.

meaghan dee portfolio54 55center for applied water research and innovation logo | 2018

CAWRI logoThe Center for Applied Water Research & Innovation group wanted a logo that

would immediately get across water but also represent where they were

located (in the blue ridge mountains). So I brought the two together and then

pulled the treatment through the text as well.

56 57postcard project mail art | 2010–presentmeaghan dee portfolio

Postcard Project mail artI started a project where I send unique, individually designed postcards to

strangers. Each card is numbered and has a written URL or QR code linking it

to a website that exhibits every card. I’ve now sent over 440 cards. After each

set of a hundred cards, I produce a book documenting each design.

All of the cards can be seen at: meaghandee.tumblr.com

This work has been exhibited at The Moss Arts Center and at the Gallery

at Mish Mish in Blacksburg, Virginia.

meaghan dee portfolio58 59howard theatre walk of fame | 2016

Howard Theatre walk of fameAlongside Professor Emeritus, Steve Bickley, I was a part of one of three finalist

teams for the Howard Theatre’s Walk of Fame competition (which would honor

various performers, whom had performed at the nation’s oldest black theatre).

We presented our design, which was based on the architecture of the theatre,

to the D.C. Commission for the Arts. In addition to creating a signage design

option, we also created a mock-up for a mobile-compatible website (I worked

with two students, Tessa Meyer and Mia Watson, on the design of the website),

which featured music by each of the Walk of Fame honorees (including James

Brown, Ella Fitzgerald, etc.).

meaghan dee portfolio60 61eclipse invitation | 2017

Eclipse invitationI created an invitation design for a party celebrating the 2017 Eclipse. The

envelope has a laser-cut opening, showing a full, gold circle (sun) and a black

circle (moon). As the recipient opens the envelope, the sun passes behind the

moon – mimicking the eclipse itself.

This invitation won a 2017 Graphic Design USA Award and a Silver ADDY at

the 2018 Western Virginia Advertising Awards ceremony. It also received

Honorable mention in the International Design Awards.

meaghan dee portfolio62 63secac conference branding | 2016

SECAC conference brandingI designed the branding and promotional materials for the 2016 SECAC Art

Educator Conference in Roanoke, Virginia. This included the conference

program, a notebook, the visuals for the Crowd Compass App (for iPhone,

Android, and Tablets), name badges, signage, and tote bags.

The SECAC Conference Branding is featured in PRINT magazine’s 2017

Regional Design Annual, it received Honorable Mention in the International

Design Awards, and it won a Silver ADDY in the Western Virginia American

Advertising Awards in the Cross Platform: Integrated Brand Identity

Campaign category.

meaghan dee portfolio64 65center for transformative research and health behaviors logo | 2017

CTRHB logoThe Center for Transformative Research and Health Behaviors at Carillion Clinic

requested a butterfly logo for their new center.

I began by researching the Center and establishing a focus (clean, healthy, and

transformative). I then looked at the parent company, Carillion Clinic, as the

organization wants to feel connected. I took the forms from the parent

company to build the final butterfly design.

meaghan dee portfolio66 67new interfaces in musical expression conference branding | 2018

NIME conference brandingOur design team (myself, Patrick Finley, and Dane Webster) created a poster

and visual identity system for the 2018 New Interfaces in Musical Expression

conference at Virginia Tech. I created modified letterforms, based on Bauer

Bodoni but with the serifs mostly removed to create a more vertical rhythm,

similar to that of notes on sheet music. The reflection of the mark is the

embodiment of the conference theme, “Mirrored Resonances.” The

supportive imagery is a processing-based sketch that runs in a loop on the

NIME website (in a black theme at night and a white theme during the day).

The forms relate to the sound waves, connecting the visuals to what the

audience will hear.

The branding won a Gold Graphis Award, and a Gold ADDY in the Western

Virginia Advertising Awards in the Integrated Brand Identity Campaign

category. The branding and posters also received Honorable Mention from the

International Design Awards.

68 69meaghan dee portfolio typehike arch poster | 2019

TypeHike Arch posterI was accepted to be a part of TypeHike’s Arch series, which helps raise money

for the Gateway Arch National Park, by selling posters.

The concept behind my poster was that the Arch is the most iconic symbol of

St. Louis, and it reminds me of where I grew up. So I filled the poster with

icons of additional things that reminded me of that time (Ted Drew’s frozen

custard, the Cardinals, Imo’s Pizza), and other significant structures in St. Louis

(the old courthouse, Busch stadium, the sculpture in front of the Art Museum,

the Science Center). The star in the middle is based on the old iron stars you

find in alleys throughout the city.

And the quote “Once free, Always free” was the doctrine upheld by Missouri

courts in determining slave freedom (Dred Scott sued for his freedom and is

honored at the Gateway Arch National Park).

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meaghan dee portfolio70 71college of architecture + urban studies 50th anniversary box set | 2012–14

CAUS 50th box setDuring my time as Director of FourDesign (a student-run, faculty-led graphic

design agency at Virginia Tech), I oversaw and contributed to the design of a

series of books for the College of Architecture and Urban Studies 50th

Anniversary. We collected hundreds of articles and images for these

publications and created packaging for the limited edition box set.

The CAUSe for Engagement and CAUSe for Learning books each won an

American Graphic Design Award from GD USA and each received a Gold

ADDY at the Western Virginia Advertising Awards. The Box Set also received a

Gold ADDY and was given the Judges Choice Award at both the regional and

district award ceremonies. The piece also received an honorable mention at

AIGA’s GRADE 7 Awards. The CAUSe for Learning book was given then

Fibermark Specifier Award in the 21st Annual Specifier Awards.

meaghan dee portfolio72

Thank YouThank you for taking the time to review my materials.