hello culture: transforming participation - young people survey results
DESCRIPTION
Results of a survey conducted by Big Cat Group and Sampad as part of Hello Culture 2012.TRANSCRIPT
Transforming Participation – Survey ResultsThis data was taken from a sample survey created to inform the workshop sent to
250 young people between the ages of 16 and 25 within the West Midlands
@HelloCulture [email protected] 0121 200 0910
Do you participate in any of the following?
Go to gigs?
Listen to
music
?
Go to th
e cinema?
Go to th
e theatre
to w
atch plays
?
Go to th
e theatre
to w
atch dance
perform
ances?
Watch
outdoor p
erform
ances?
Go to film
screen
ings?
Go to art
galle
ries?
Go to exh
ibitions?
Use YouTu
be?
Use Face
book?
Use Twitt
er?
Use in
stant m
essaging?
Have your own blog?
Follow oth
er people's
blogs?
Download music
?
Download films?
0%10%20%30%40%50%60%70%80%90%
100%
@HelloCulture [email protected] 0121 200 0910
@HelloCulture [email protected] 0121 200 0910
What is it that you enjoy about going to gigs or the cinema in comparison to watching or listening to music or films at home?
“I love the atmosphere, being in a place with like-minded people. Viewing and exploring the different forms of art and understanding other people's views.”
“The atmosphere combined with the social aspect.”
“Gigs/concerts it is about the atmosphere.
At the cinema, it is the social
factor & for the special effects.”
“I prefer music at home because its cheaper and the
artists I listen too rarely come too England, films are more
exciting at the cinema though they are way too expensive.”
“It's the experience and the buzz you get that's not the same when you’re not with your friends.”
A break from the norm, more enjoyable with other people.”
Do you actively search for new music/gigs/exhibitions/films/videos, if so where do you go to find information?
“Yes, internet and through Word of mouth. Or going to the actual venue.”
“Yes
, thr
ough
typi
ng in
key
wor
ds
in s
earc
h en
gine
s.”
“Yes I will often search online, via ticket factory, theatre/cinema websites, magazine 'whats on' articles and recommendations.”
“I look at the suggested list on videos of songs I already like.”
“For music I use sound cloud. For art exhibitions I check websites of the galleries or just go in if passing.”
“Twitter, Facebook, artist and venue websites.”
“Yes I usually go to YouTube to find out the latest trailers and short comedy sketches and to
find new music”
@HelloCulture [email protected] 0121 200 0910
What devices do you mainly use to listen or view content online?
SmartphoneLaptop
TabletDesktop computer
Digital Radio
@HelloCulture [email protected] 0121 200 0910
Do you share the content you’re interested in, if so how and where?
Text
Whats
AppBBM
Face
book
Talking t
o friends
0%10%20%30%40%50%60%70%80%90%
100%
@HelloCulture [email protected] 0121 200 0910
Who do you share the content with?/Who shares content with you?
“Friends, colleagues and family.”
“My peers, people who follow my blog/twitter.”
“Friends and people online.”
“Work colleagues, customers, friends, family and online networks.”
“Facebook, email and Twitter.”
“Friends”
“My
soci
al n
etw
orks
.”
@HelloCulture [email protected] 0121 200 0910
What times of day do you watch/listen to content?
Morn
ing
Lunch
time
Taking a
break
Travellin
g
Evening
Night ti
me
Hangin
g out w
ith fri
ends0%
10%20%30%40%50%60%70%80%90%
100%
@HelloCulture [email protected] 0121 200 0910
On average, how much per month do you spend on music, exhibitions, films, live performances and cultural entertainment?
Nothing Less than £10
Between £10 and £25
Between £25 and £50
Between £50 and
£100
Over £1000%5%
10%15%20%25%30%35%40%45%
@HelloCulture [email protected] 0121 200 0910
How do you currently engage with cultural organisations digitally? (cultural organisations could be theatres, exhibitions, museums, independent musicians etc...)
Subscr
ibe to email n
ewsletter
Like page
on face
book
Follo
w them on tw
itter
Follo
w them on th
eir YouTube ch
annel
I rece
ive te
xts
Follo
w their b
log
Check their w
ebsite re
gularly
Subscr
ibe to th
eir RSS
feed
0%
20%
40%
60%
80%
@HelloCulture [email protected] 0121 200 0910
Do you think that cultural organisations communicate with young people effectively and is there anything you think would make you engage with them more digitally?
“Yes
, and
may
be m
ore
activ
ity o
n T
witt
er.”
“Free concerts or events as a taster to show people what they’re missing”
“It could be interesting if cultural organisations had a Skype account and offered sessions where young people could interact with individuals who work for these organisations.”
“Perhaps small time competitions on Twitter.”
“I don't mind trying to find events, makes it more
exclusive. I don't see why young people should be force fed experiences.”
@HelloCulture [email protected] 0121 200 0910
Contact Us:
If you’d like more information about this project, getting involved with Hello Culture 2013 or how Big Cat can help your organisation communicate with your audience please don’t hesitate to contact us.
Thanks,Anthony and Lara
Call Us: 0121 200 0910Email Us: [email protected]
www.hello-culture.co.ukwww.bigcatgroup.co.uk
@HelloCulture [email protected] 0121 200 0910
Tweet Us: @HelloCultureVisit Us:www.hello-culture.co.uk