hello€¦ · if you’re looking for us to create a brand, or are looking to re-brand, we are able...
TRANSCRIPT
hello
our vision is to create an environment where staff, clients and suppliers enjoy being involved with northern media
chris elliott, managing director
helloNorthern Media is a full-service marketing
agency with a personal touch.
An active part of the community, we take
pride in our Yorkshire roots and have a strong
relationship with Wakefield Council and
several local businesses.
Education and the future of young people is
also of great importance to us, with our team
regularly including work experience students,
placement students from local universities
and apprentices that are wanting to gain first-
hand experience in the industry.
At the core of everything we do here, are a
set of values that have remained the same
since 2009 when the business was founded.
Providing a high-quality service across
all services is essential, with a focus on
generating the right results for our clients.
At the epicentre of any business, is the
people. We recognise this and strive to
ensure that we build collaborative and
enjoyable relationships with everyone we
work with. The same goes for our employees,
as we believe nothing is achieved individually,
instead by working together and developing
as one cohesive team.
We know that anyone that chooses to use a
marketing agency will have specific business
needs and targets, which we keep at the
forefront of any work we do.
This ensures our clients can keep track of
their campaign and project process and see
tangible results.
Given the nature of the industry, marketing
agencies must regularly adapt and change
in order to keep up with ever-developing
technology. We know this, which is why we
place a big focus on team development,
ensuring everyone has the relevant tools at
hand to fulfil their role to the best of their
ability.
webIt generally takes just 7 seconds for
someone to make a decision about
a business based on their website.
Regardless of sector, a website should
appeal to your audience and work how they
want it to, which is where we come in. We
help you see things through your customers
eyes to ensure your site is truly effective.
seo (search engine optimisation)
These days, it’s rare that a user will click
past the first page of the search engine
results. In fact, click-through rate drops
to almost zero for results on the top of
page two. With more than half of all online
sales being through search results, SEO
is a proven, key element of any digital
marketing campaign.
social mediaWe focus on identifying, who and where
your target customers are, before
understanding the types of information
they are interested in and how they most
frequently digest it. Once this has all been
determined, we then drive your social media
success toward the overall goals of your
business, not just social vanity metrics.
ppc (pay-per-click)
The team here at Northern Media have
many years of experience setting up and
managing PPC campaigns and recognise
that paid search should be approached
with a ‘test and measure’ mentality.
Generating lots of traffic is easy, but the
key to success is converting that traffic
in to leads.
designOur talented designers can take even the
vaguest of concepts and create designs,
both print and digital, that can then be
implemented across all complimentary
campaigns. If you’re looking for us to create
a brand, or are looking to re-brand, we are
able to get to know you and reflect your
business perfectly within our designs.
printHigh quality printed collateral is still, and
will continue to be an essential part of
any marketing agencies’ brief. The instant
and lasting impact of creative design and
engaging copy is often lost if the printing
isn’t of the highest standard. You should
never have to reduce quality just because
you want competitive prices.
email marketingStanding out from the crowd can be tricky
when it comes to email marketing, which
is why we take a holistic approach that
combines creativity with an overarching
strategy. A key benefit of e-marketing is
the instantaneous impact and fact that
all elements are measurable down to the
minute, allowing for streamlining and deeper
level targeting.
strategyA well-excecuted marketing strategy will help
increase both profit and revenue. Our team
work closely with you to structure a cohesive
strategy that targets your ideal customer,
enhance your company image and strengthen
your brand. We’ll get to know your business
from the ground up, to ensure that we have
an extensive knowledge of how you work.
chris elliottmanaging director
After having studied a marketing degree
and becoming CIM Chartered, Chris worked
as a Marketing Manager for a number of
years before deciding to start the Northern
Media journey with Jonathan. Chris now has
an incredibly varied role within the agency,
keeping everything ticking and ensuring the
whole team embody the company vaules.
When not working, Chris spends a lot of
time pitch-side as both of his boys are keen
footballers, as is his wife!
This bio just not enough? Get hold of Chris here.
07890 903 576
jonathan scottsales director
With an extensive background in sales and
marketing, our Sales Director has been
committed to evolving with the digital
landscape over the past 10 years, with the
goal of providing clients with the very best
service remaining the same. Outside of work,
Jonathan spends his time with his wife and
four children as well as finding time to run
various half marathons.
To have a chat with Jonathan, get in touch with him here.
07890 903 576
the team?Our team are an incredibly
talented bunch, but more
importantly than that, they’re
committed to doing the right thing
for our clients. Each member of the
team embodies our values, which is
apparent no matter who you meet. As
well as all that, we’re just a really friendly
group that work brilliantly as a team.
“our vision is to create an environment where staff, clients and suppliers enjoy being involved with northern media”
chris elliott, managing director
social mediaMP Moran - building & plumbing merchants
MP Moran is one of the UK’s leading independent builders merchants with branches across
London and the South East. The company began working with us as they had a need to
increase their social media audience to help reach new markets in conjunction with their new
site launch.
Our approach focussed on engaging with and offering advice to traders and builders in
specific geographic areas, using various platforms to market their trade account.
In the first six months, we saw an increase in engagement of over 150% and a 500%
increase in followers.
The campaign has also directly increased footfall to branches and has increased both sales
and engagement with new audiences.
web designXL Joinery - market leading supplier
XL Joinery are one of the UK’s leading suppliers of timber doors and associated products,
who came to us with a need to update their website to ensure it was up to date and
responsive as they didn’t want their old site to hinder their sales figures.
After asssessing and understanding their needs, our team created a modern site which
features easy to use navigation that XL were incredibly pleasled by. Not only does the site
look good though, but it also saw the business recieve £1.5 million worth of enquiries
within the first twelve months of being live.
designCatteralls - legal services
Catteralls Solicitors have been
established in Wakefield for over
100 years and came to us with a
need to modernise their branding,
ensuring they stood out in a
competitive landscape.
Our Graphic Design team provided
Catteralls with a complete re-brand,
including logo and print design,
which went down so well with
the client, it resulted in the team
then working closely with our Web
Developers to create a new site that
showcased their modernisation and
services.
The design was also specialised in
that the business’s client base are
often of the older generation, so
the site needed to be specifically
user-friendly to suit their needs and
improve user journey.
“The number of people that have subscribed to our newsletter since working with Northern Media is quite remarkable. They’re pro-active not re-active, they come to us with suggestions rather than us having to go to them which is fantastic and we speak to them at least twice a week and sit down with them at least once a month which is perfect for us. It’s like speaking to a member of your own team, in your own office.”
Alan Goodall, sales director
hope to see you soonThanks for taking the time to have a flick through our
little brochure. We hope you got all the information
you needed, if not there is plenty more on our website.
If you’d like a chat with one of our lovely lot over the
phone, give us a ring and we’d love to have a chat.
northernmediauk.com | 01924 367 105
Northern MediaUnit 2 Lakeside, Calder Island Way, Wakefield, WF2 7AW
01924 367105northernmediauk.com