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SUMMARY OF SERVICES
LOGO STARTER
PACKAGE
4 Phased logo development with
additional development
of branding mediums.
WEB-MOBILE STARTER
PACKAGE
Website Option 1:
Squarespace hosted site
or
Website Option 2:
WordPress site hosted on
you private hosting server
BE EVERYWHERE
BUSINESS PACKAGE
4 Phased logo development with
additional development
of branding mediums +
website development,
Website Option 1 or
Website Option 2
Hello! Thank you for downloading this media price guide!
My name is Dave Chapple. I am an ArtCenter graduate with 20+
years of design expertise. My real joy comes from getting inside
the nucleolus of a business and subsequently helping to bring
the inside “out”. I am passionate about great design and love to
partner with aspiring businesses.
2015 BRANDING DEVELOPMENT PACKAGES
Chapple Design has created a simple branding development set of
packages to suit your personal and business goals. You are vested
in your business, we are too. We have distilled all of our Corporate
Identity knowhow down into Starter Packages that give you the
biggest bang for your buck.
Over the years, working with independents to Fortune 500
companies, I often get asked, “how much is a logo?”. While this
is seemingly a very straightforward question, it is like asking,
“how much is a car?” or “how much is a wedding?” A common
retort would be, “how much is your mechanic?” or “how much is
your new kitchen?” Good design takes time. Investing over 40+
hours is common, often more.
So, to answer the question, “How much is a logo?”
Imagine, what your mechanic charges (say $90 an hour)
x 40 hours = base cost of a logo ;-)
But a logo alone is not the answer. And a logo is not “a brand”.
A “brand” is what sticks in your future followers mind. This is what
they get to keep – the feeling of your business. Every aspect of
what you do, say, and visually project is critical. Make it awesome!
Bell Helmets used to have a great ad. “Got a $5 head, wear a
$5 helmet.” Classic right? Alas, there are plenty of $5 helmets out
there. BE CAREFUL.
We set you up the right way. Our identities are from scratch –
tailored only for you - 100% custom. Beautiful. Solid. Intelligent.
Plus we give you everything in a very organized way, with plenty
of files and style images to help you down the road.
Have a look at our 3 design packages.
This gives you an idea of what you will “get” and how much it
costs. Please call us with any questions. We look forward to
helping you develop your brand from beginning to end. In just a
few weeks, you’ll have an empowering logo identity and site that
puts you in lock-step with your personal or business vision.
CHAPPLE DESIGNwww.ChappleDesign.com
323 222 3111
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Dave ChappleCreative Director
This informational sheet is a quote only and services are not limited to the list above. All pricing and project details listed in this price sheet are subject to change. Services are not limited to what’s included on this pricing guide. If you would like a custom quote on any project, please contact Chapple Design. Any additional revisions not included in the original package are billed separately at an hourly rate of $90.
Please be on time with all communication. Any client delays may result in project delays and additional charges. All prices are for business’ with a net income of less than $1M a year. This 2015 Pricing Guide is © 2015, Chapple Design. / Cool Brands Hot Clubs, LLC.
If you need to hit the street running and get your brand visible
via social networks such as Facebook and Twitter asap, this is the
package for you.
HERE’S WHAT YOU GET:
•A 4 phased logo brand ID development
PHASE 1 ORIENTATION & RESEARCH DEVELOPMENT
We gather information, clarify overall project objectives and
define specific design criteria.
PHASE 2 THUMBNAILS
Laying pen to paper, we explore many rough conceptual logo
identity possibilities then review online.
PHASE 3 COMPREHENSIVE DEVELOPMENT
From the thumbnail sketches in Phase 2, 2 or 3 directions will be
fleshed out, including up to 2 rounds of changes arriving at a final
single concept.
PHASE 4 FINAL ART DEVELOPMENT
Artwork goes into final production. Final digital vector logo
identity (reproducible at any size) will be rendered including:
4 color process, RGB and Black & White provided in EPS, PDF
PNG JPG standard industry formats . All artwork uploaded for
easy client download and made available 4 weeks thereafter.
•Color palette in CMYK and RGB
•Font recommendations (1-2 fonts, can be purchased by client)
•Collaborative Mood-Board creation (we create together)
•Facebook Cover and Profile Image design (1 design)
•Twitter Banner and Profile Image design (1 design)
•Complimentary Pattern Design (1 design)
•Integrated 1-2 page style guide / “look & feel” brand board
•4 Print items
Business Card, Letterhead, Envelope, Mailing Label, or? T.B.D..
One design representation (additional designs require extra fee)
•Logo Sub Mark / Variation (for an additional cost)
•Final Art Delivered upon receipt of final payment of $1750
Timing: 2-3 weeks
GETTING STARTED:
•Call or email us.
•We chat.
•After agreeing to contract you
send a 50% deposit ($1750) *
•We send an invite to the job portal.
•You fill out our Questionnaire.
•You provide content
• (Images and text).
•Allow design reflection time, approx
2 days depending on design queue.
* The first payment is due upon
contract signing and required
to hold your spot in the design
queue.
* The second and final payment of
$1750 is due at project completion &
design approval from client before
any final logo / branding files are
handed over.
* Any additional design purchases
or phases must be negotiated
separately.
LOGO STARTER packageBrand Identity + Print & Social Media
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$3,500
Suit up for success.
GETTING STARTED:
•Call or email us.
•We chat.
•After agreeing to contract you
send a 50% deposit ($1500) *
•We send an invite to the job portal.
•You fill out our Questionnaire.
•You provide content
• (Images and text).
•Allow design reflection time,
approx 2 days.
Your website includes:
• SEO and optimized images
(you provide the professional
images and text)
• Simple user interface with easy to
manage site administration area
•Responsive design (usable and
enhanced for mobile devices)
YOU HAVE 2 CHOICES:
Website Option 1 Custom site designed on
Squarespace platform.
Choose a template. Web hosting is
included in Squarespace’s monthly
fee (either $8, $18 or $24).
Website Option 2 Custom site designed on
WordPress platform.
2 layout concepts will be shown
(additional coding fees may
apply) or you can purchase a premade
template, TBD. Web hosting needs to
be purchased from iPage.com or
similar, Approx $7 a month.
* The first payment is due upon
contract signing and required to
hold your spot in the queue.
* The second and final payment of
$1500 is due at project completion &
design approval from client before
any final website files are handed over.
Need a website fast and don’t know where to start? We can take
you from start to finish in just a few weeks. We will build your new
website on the very stable Squarespace platform where you will
choose your preferred monthly contract starting at $8 a month.
Or you can choose to self host a custom built WordPress site. Your
beautifully designed SEO website will provide a very user-friendly
and mobile responsive experience for your target market. No need to
worry about learning “code”. We will show you how to manage your
new site through the simple web-based interface.
HERE’S WHAT YOU GET:
* Be sure to purchase your URL (site name) before we start.
•PHASE 1: ORIENTATION & RESEARCH DEVELOPMENT
First we sit down and begin to understand what you want your
site to “do”. Ultimately having this criteria as a guide will help
bolster decision-making.
Your website will include:
one Squarespace templated design or
one WordPress custom or templated design.
Either will include one home page design and 5 additional pages
such as About, Portfolio, Contact, Services, Blog.
With Squarespace, you pick a site theme and we start the
fleshing out process while designing within that themes structure.
With WordPress, we begin to set up the site on the WordPress
framework on the server of your choice. (We use iPage.com)
Then we show 2 sample layouts of Home page and one other
page, from which you choose a design direction.
•PHASE 2: DESIGN
Once the theme (Squarespace or WordPress) has been populated
with your supplied professional images and text and designed to
perfection by us, we will review the site. Additional galleries,
pages, tabs can be purchased at an additional fee, or after the
Phase 4 Hand-Off training, you can do so yourself.
•PHASE 3: REVIEW
When all feedback from the PHASE 2 DESIGN is received, we
will provide up to 2 more revision rounds if necessary. It usually
takes only a few tweaks to get a site settled nicely. When
everything is “signed-off” we will transfer site details to you.
•PHASE 4: THE HAND-OFF
We hand you the keys to your smokin’ hot site and we’ll even
toss in a 1/2 hour of support to get you comfortable with how you
can update text, create a blog post, upload photos etc. 30 days of
support is included when your “on-boarding” process begins.
Timing: 2-3 weeks
WEB-MOBILE STARTER packageCustom Website + Blog
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$3,000
Prepare to get noticed by millions.
Bring it all together! A truly professional business brand has
every aspect of it’s visual voice humming the same tune.
Get #1 and #2 package combined!
A “buttoned up” appearance will solidify your brand personality
and enhance your forward facing visual content.
This Brand Identity with Print + Web package is designed to help
your business cover all of the starter angles from print to internet.
We help you align your business goals while connecting you with
your future followers through beautiful stationery and a cohesive
web / mobile message.
Bonus Promotion: In addition, We’ll set you up with a Google+ Page
so you can parlay that extra Google Maps information into working
hard for you and your local Search Engine Optimization. (SEO).
HERE’S WHAT YOU GET:
The best of both worlds while saving $.
You get the LOGO STARTER PACKAGE + the MOBILE STARTER
PACKAGE - Combined for cohesive brand power.
•4 phase logo brand ID development (LOGO Starter Package)
Orientation & Research Development, Thumbnails, Comprehensive
Development with up to 2 rounds of changes, Final Art.
•Color palette in CMYK and RGB
•Font recommendations (1-2 fonts )
•Collaborative Mood Board creation (we create together)
•Facebook Cover and Profile Image design (1 design)
•Twitter Banner and profile Image design (1 design)
•Complimentary Pattern Design (1 design)
•Integrated 1-2 page style guide / “look & feel” brand board
•4 Print items
Business Card, Letterhead, Envelope, Mailing Label, or? TBD
One design representation (add’l designs require extra fee):
•Logo Sub Mark / Variation (for an additional cost)
•Final Art Delivered
After full development of your brand identity package we move
onto your web development
•Website (See WEB-MOBILE Starter Package)
Choose one:
Option 1: Squarespace platform.
Option 2: WordPress platform..
Timing: 3-5 weeks
Note: Custom image creation requires an extra fee, TBD.
BE EVERYWHERE business packageBrand Identity with Print + Web package
GETTING STARTED:
•Call or email us.
•We chat.
•After contract agreement
project is divided into 4 equal
payments of $1550.
•We send an invite to the job portal.
•You fill out our Questionnaire.
•You provide content (Images & text).
•Allow design reflection time,
approx 2 days.
Please refer to the
“LOGO STARTER package” and the
“MOBILE STARTER package”
for specific info about this
complete package.
* The first payment of $1550 is due upon
contract signing and required
to hold your spot in the design
queue.
* The second payment of $1550 is due
at completion of logo ID Phase 4. Third
payment of $1550 is due when starting
Phase 1 Web-Mobile design. Final
payment of $1550 is due at project
completion & design approval from
client before any final website files are
handed over.
* Any additional design purchases
or phases must be negotiated
separately.
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$6,200
Best business solution.