helmut pesch_bastei lubbe
TRANSCRIPT
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“Who wants to remain
at the top
has to re-invent
himself
and his business model
continuously.”
DER SPIEGEL 37/2013
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One of Germany’s top
mass market publishers.
Home to bestselling writers
such as Dan Brown, Ken
Follett, David Baldacci,
and Jeff Kinney.
More than 500 new titles
per year.
260 employees generate
a turnover of more than
€ 100 million.
The company went public
in October, 2013.
Bastei Lübbe
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How will readers
born in 1989
read stories
in the year 2020?
multimedial?
trans- and crossmedial?
both analog and digital?
just digital?
on mobile devices?
not at all?
The Challenge: Generation „Mauerfall“*
* Fall of the Berlin Wall
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Test Case Apocalypsis: The first multimedia webnovel
4
Multimedia App (text, backgrounds,
sound effects, interactive elements,
animations, film clips), e-book series,
audio book, read-and-listen e-book, book
3 seasons at 12 episodes each
Design by Codevise Solutions, Cologne
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The Future Is Digital
New media New trends New content
We recognize new trends in
consumer behavior and
translate this knowledge into
innovative content and
international growth.
In June, 2010,
3 people started a separate
e-publishing department:
Bastei Entertainment.
Today, we are 37.
We provide people with
a new digital entertainment
experience – with original
e-book editions, audio books,
and apps.
Our in-house developers
team creates new multimedia
content – while the rights
remain with us and may be
widely exploited.
An example of our global
aproach is the multimedia
vatican thriller “Apocalypsis” –
with more than 1 million
donwloads in China.
In addition, international
writers create original
content for Bastei Lübbe in
their own languages,
adaptable to other markets
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Creative Lab: Cultivating the spirit of a start-up venture
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Coffeeshop: Crossmedia co-operation
App (with film clips), e-book series,
audio book, soundtrack, book
Facebook integration
Co-operation with Saxonia Media,
Leipzig
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Netwars: Transmedia co-operation
Graphic novel app
in English, German,
Chinese, Spanish and
Portuguese
Documentary website,
tv documentary,
spin-off e-book series
in English, German
and Chinese, and
(projected) tv series
Cooperation with
filmtank, Berlin
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Bastei LLC: A transatlantic joint venture
360° approach
Development of international digital
series in the USA channeled via a
partner company
Digital exploitation of BASTEI LÜBBE
content on the US market
Access to Hollywood territory (film and
TV series)
Imperative Entertainment Objectives
Founded in March, 2014
Based in Santa Monica, Kalifornien
Studio focusing on development,
production and funding of projects
360° approach: film, TV, games,
books, comics, und new media
Long-time expertise in series
development and production on
the international scale
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Bastei LLC: A model of international content acquisition
10
Imperative Santa Monica
Other
Partners (UK,
Europe)
TV Series
Games
Transmedia
Digital Series
(English)
Digital Series
(German)
Novels
Novel Series
(Print and
Audio)
Graphic
Novels
Trans-
media
Games
External Content
LLC
Content
Development Creative Team
Cologne
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We have a simple philosophy
OWN
RIGHTS
We exploit our content as
widely as possible.
A 360°-approach.
BE
CREATIVE
We develop our own products
and IPs for various
comsumer markets.
THINK
LIMITLESS
We publish our content
worldwide. Also in other
languages.
CO-
OPERATE
We co-operate with partners
from various media business
segments.
!!!
LISTEN
We act upon to the wishes
and demands of our
customers.
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Dr. Helmut Pesch Editorial Director E-Publishing
BASTEI LÜBBE AG
Schanzenstrasse 6–20
51063 Köln (Cologne)
Germany
www. luebbe.de
www.bastei-entertainment.com